Is butyrate profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Launch it (59/100).

How competitive is the butyrate niche?

9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in butyrate?

Top complaints mined from reviews: Smell, Functionality-Overall, Side Effects. The return rate is 0.0%.

When does demand for butyrate peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the butyrate niche?

Listings span $17.28–$72.83; the average listing price is $36.41 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.

butyrate

Launch it

A $1.1M/yr market growing +2.6% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.41

avg listing price — sweet spot $15–$100

Price range

Incredible$17.28–$72.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 480K searches

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good948.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, butyrate is a $1.1M/yr Amazon United States market (480K searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 59/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

butyrate market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 6.5%
Avg BSR: #555
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 1.4%
Avg brand age: 69 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

BodyBio53%
Tesseract Medical Research10%
Nutricost10%
ForestVibe7%
Designs for Health6%
Doctor's BEST4%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top butyrate search terms

butyrate143K/yr -4.2%5.1% conv.
butyrate gut health supplement70K/yr +6.3%4.3% conv.
sodium butyrate64K/yr +3.1%10.8% conv.
bodybio29K/yr +16.8%2.5% conv.
butyrate supplement48K/yr -24.6%3.4% conv.
butirato14K/yr +78.5%2.0% conv.
body bio19K/yr +25.9%1.8% conv.
butirato para microbiota organico8K/yr +92.7%0.9% conv.
butyric acid16K/yr +0.4%1.7% conv.
sodium butyrate supplement13K/yr -0.2%8.8% conv.

All search terms

Top butyrate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support

BodyBio$35.834.3★2,880 rev

Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle

Nutricost$17.284.3★54 rev

Tesseract Medical Research ProButyrate Gut Health Supplement Butyric Acid Complex Gastrointestinal Support Supplement Helps Restore Balance to Stabilize Gut Microbiome 600mg (60 Capsules)

Tesseract Medical Research$35.134.4★732 rev

BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support

BodyBio$26.334.3★2,880 rev

BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support

BodyBio$72.834.3★3,106 rev

Newest

by launch date

Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle

Nutricost$17.2854 rev

5mo ago

Tesseract Medical Research ProButyrate Gut Health Supplement Butyric Acid Complex Gastrointestinal Support Supplement Helps Restore Balance to Stabilize Gut Microbiome 600mg (60 Capsules)

Tesseract Medical Research$35.13732 rev

7mo ago

Tributyrin Supplement 550mg Advanced Butyrate Form for Gut Health 60% Standardized More Effective Delivery Than Sodium Butyrate 90 Capsules Non-GMO & Gluten Free Postbiotic Supplement

ForestVibe$21.8654 rev

7mo ago

ForestVibe Sodium Butyrate Supplement 1200mg Yielding 960mg Butyric Acid 120 Vegan Capsules 2 Month Supply Non-GMO & Gluten Free Postbiotic Supplement

ForestVibe$22.8765 rev

10mo ago

Tributyrin Supplement - Better Delivery & More Effective than Sodium Butyrate - Gut Health & Digestive Support - 3-in-1 Butyrate Postbiotics for Leaky Gut & Gut Barrier Support - 30 Capsules

Vita Bloom Labs$28.6890 rev

1y ago

What buyers say about butyrate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“A well known brand and reasonable product”

Regulates Digestion12%

“Standardized Quality and Easy to Digest,”

Acid Regulator/Stomach Ache Relief6%

“Best for stomach issues”

Value For Money5%

“Worth the money”

Advertised Vs Actual Product5%

“works as advertised”

Vitamin5%

“Solid supplement overall”

Nutritional Content4%

“Recommended by my nutrition coach”

Taste-Overall3%

“noticed no after taste”

Heart Health3%

“I believe this product effectively supports health”

Efficiency3%

“its been effective”

What buyers complain about

Smell15%

“It doesn't have a strong smell”

Functionality-Overall6%

“Does not work”

Side Effects6%

“Bad side effects”

Value For Money6%

“waste of money”

Dosage5%

“Tried dosing multiple ways with absolutely no success”

Quality-Overall4%

“Quality control issues”

Taste-Overall3%

“Taste horrible”

Size-Overall3%

“smaller than my first bottle”

Regulates Digestion2%

“For me personally it caused issues with constipation”

Advertised Vs Actual Product2%

“The product is as expected with one glaring exception”

Top return reasons

Advertised Vs Actual Product33%

Magnesium33%

Color17%

Smell17%

Common questions

Is butyrate profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Launch it (59/100).
How competitive is the butyrate niche?: 9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in butyrate?: Top complaints mined from reviews: Smell, Functionality-Overall, Side Effects. The return rate is 0.0%.
When does demand for butyrate peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the butyrate niche?: Listings span $17.28–$72.83; the average listing price is $36.41 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.