Button Hook
FailPrices span $5.32–$15.90, mostly outside the sweet spot, so Button Hook is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $181K/yr176K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 14 sellers
Flapen Score
Button Hook against its category
The dotted line is the Health & Household average. Past it, Button Hook is stronger. Inside it, weaker.
Market
The Button Hook market on Amazon at a glance
Shoppers on Amazon United States searched for Button Hook 176K times last year and spent an estimated $181K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $181Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- button hook52K searches a year
02 · Price
A sale here is worth $8.89.
Listings sell for $8.89 on average, from $5.32 to $15.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $8.89 that is $13K to $18K a year per listing.
- Average price
- $8.89under the $15 to $100 sweet spot
- Price range
- $5.32–$15.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $13K–$18K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Dressing Aids. It carries 1,121 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Dressing Aids
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,121per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Button Hook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- Brand 145%
- Brand 228%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Button Hook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Button Hook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- button hook52K/yr
- button hook for seniors24K/yr
- button helper tool13K/yr
- button helper12K/yr
- button hook tool10K/yr
- wedding dress button hook tool7K/yr
- button assist tool for seniors8K/yr
- button assist tool7K/yr
- shirt button helper6K/yr
- button helper tool for elderly8K/yr
Reviews and returns
What reviews say buyers love and hate about Button Hook
We read the reviews and the return reasons for every product selling here.
“My buttons too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Button Hook questions
Answered from the same tracked data.









