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Button Battery

Fail

Prices span $3.44–$10.92, mostly outside the sweet spot, so Button Battery is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$395K/yr447K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
47%top-5 click share · 14 brands · 102 sellers

Flapen Score

Button Battery against its category

The dotted line is the Health & Household average. Past it, Button Battery is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Button Battery market on Amazon at a glance

Shoppers on Amazon United States searched for Button Battery 447K times last year and spent an estimated $395K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $395K a year.

Searches, last 12 months
447K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
12.3%
Market size, estimated
$395Ka year
Peak month
December2.9× the quietest month
Top search term
button battery130K searches a year

02 · Price

A sale here is worth $7.21.

Listings sell for $7.21 on average, from $3.44 to $10.92. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $7.21 that is $11K to $14K a year per listing.

Average price
$7.21under the $15 to $100 sweet spot
Price range
$3.44–$10.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #30 within Household Batteries. It carries 37,985 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#30in Household Batteries
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
37,985per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Button Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

102

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

16%

  • Brand 125%
  • Brand 225%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (8 brands, 16%)

Demand

Button Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Button Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • button battery130K/yr
  • coin batteries55K/yr
  • button batteries62K/yr
  • coin battery23K/yr
  • button cell battery28K/yr
  • coin & button cell batteries26K/yr
  • coin cell battery17K/yr
  • cell batteries16K/yr
  • button cell batteries13K/yr
  • small round batteries16K/yr

Reviews and returns

What reviews say buyers love and hate about Button Battery

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
37%of negative reviews mention “Battery Life”
0.4%of orders come back
“Low battery life”
A buyer, on “Battery Life”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Button Battery questions

Answered from the same tracked data.