butterfly plates
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($63K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Review moat
Great144.99avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.53–$198.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 88K searches
According to Flapen's Amazon United States niche tracking, butterfly plates is a $63K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
butterfly plates market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $58K–$77K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,615
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 13.5%
- Avg brand age
- 26 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
61
Top-5 brand share
33%
Top 20: 75%
Top-5 click share
25%
Top 20: 63%
Open market
62%
- Xjoviative11%
- WDF6%
- LDFDRT5%
- XIENBLOC5%
- Gatherfun5%
- Cangmyxis5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.5×
Top butterfly plates search terms
- butterfly plates38K/yr
- butterfly plates and napkins16K/yr
- butterfly paper plates15K/yr
- butterfly party plates7K/yr
- butterfly birthday plates8K/yr
- butterfly plate4K/yr
Top butterfly plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40Pcs Butterfly Plates and Napkins Party Supplies Disposable Butterfly Birthday Party Paper Plates Napkins Tableware Set for Girl Butterfly Baby Shower Birthday Decorations (Butterfly)
Xjoviative$9.834.7★218 rev
XIENBLOC 150pcs Butterfly Birthday Party Supplies Purple Butterfly Paper Plates Napkins Disposable Tableware Set Butterfly Party Supplies for Boys Girls Birthday Decor Serves 50 Guests
XIENBLOC$19.764.7★69 rev
Cangmyxis 7 Inch Butterfly Paper Plates 40 Count Disposable Butterfly Dessert Plates for Birthday Party Supplies Girls Birthday Party Decorations & Baby Shower
Cangmyxis$7.904.6★107 rev
72Pcs Butterfly Plates and Napkins Butterfly Birthday Paper Plates and Napkins with Forks Disposable Tableware Set for Girl Butterfly Birthday Decorations
Xjoviative$9.814.5★143 rev
50pcs Wildflower Paper Plates and Napkins Party Decorations 7inch Floral and Butterfly Paper Plate Tableware for Spring Summer Birthday Baby/Bridal Shower Picnic Wedding Girl Tea Party Supplies
HFBOBP$8.904.6★59 rev
Newest
by launch date
168PCS Butterfly Party Decorations Butterfly Disposable Tableware Set with Paper Plates Napkins Cups Cutlery for 24 Guests Flower Butterflies Party Supplies for Birthday Baby Shower Bridal Tea Party
Fighting to Achieve$19.2194 rev
50pcs Wildflower Paper Plates and Napkins Party Decorations 7inch Floral and Butterfly Paper Plate Tableware for Spring Summer Birthday Baby/Bridal Shower Picnic Wedding Girl Tea Party Supplies
HFBOBP$8.9059 rev
LDFDRT 50 Pack Butterfly Paper Plates 7 Inch - Floral & Butterfly Disposable Plates for Birthday Party Decorations Girls Birthday Party Supplies & Spring Celebrations
LDFDRT$9.2630 rev
96 Pieces Butterfly Floral Tableware Set Scalloped Edge Garden Flower Disposable Plates Napkins and Forks for Spring Birthday Baby Shower Tea Party Mothers Day Celebrations Serves 24 Guests
Gistome$12.58383 rev
Zhehao 50 Pcs Wildflower Party Paper Plates 7 Inch 9 Inch Floral Butterflies Disposable Dessert Plates Flower Tea Party Tableware for Spring Summer Bridal Baby Shower Birthday Supplies Decors
Zhehao$11.8182 rev
Trending
90-day click momentum168PCS Butterfly Party Decorations Butterfly Disposable Tableware Set with Paper Plates Napkins Cups Cutlery for 24 Guests Flower Butterflies Party Supplies for Birthday Baby Shower Bridal Tea Party
Fighting to Achieve$19.214.5★
WDF 50Pack Spring oval Paper Plates butterfly - 10x12Heavy duty Disposable Floral Oval Paper Plates - Large Disposable Platters suitable for Spring/Birthday/Picnics
WDF$23.764.8★
Zhehao 50 Pcs Wildflower Party Paper Plates 7 Inch 9 Inch Floral Butterflies Disposable Dessert Plates Flower Tea Party Tableware for Spring Summer Bridal Baby Shower Birthday Supplies Decors
Zhehao$11.814.6★
50pcs Wildflower Paper Plates and Napkins Party Decorations 7inch Floral and Butterfly Paper Plate Tableware for Spring Summer Birthday Baby/Bridal Shower Picnic Wedding Girl Tea Party Supplies
HFBOBP$8.904.6★
WDF 20PCS Green Butterfly Plates - Baroque Spring Plates Disposable - Butterfly Party Decorations for Birthdays/Tea Party/Bridal Shower/Mothers Day
WDF$24.004.5★
What buyers say about butterfly plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Colors were vibrant”
“The design is very pretty”
“It was worth the money”
“They are sturdy”
“It's just what we needed”
“Easy to use”
“The size is great”
“They are durable”
“Good in dishwasher and microwave”
What buyers complain about
“I was disappointed in the plate size”
“They are not real thick”
“very flimsy”
“missing parts”
“Cheap”
“the durability seems low”
“The material feels noticeably thinner”
“The dangling butterflies require some putting together”
Top return reasons
Common questions
- Is butterfly plates profitable to sell on Amazon United States?
- The niche generates $63K/yr across 68 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the butterfly plates niche?
- 53 brands and 61 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in butterfly plates?
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.8%.
- When does demand for butterfly plates peak?
- Demand is steady year-round — the busiest month runs 2.5× the quietest.
- What does it cost to enter the butterfly plates niche?
- Listings span $5.53–$198.93; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.