butterfly pillow
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$24.40–$72.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.19avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$181K$181K/yr · 64K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,656avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, butterfly pillow is a $181K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
butterfly pillow market data
- Units sold / yr
- 5K–6K
- avg 1,250–1,500/product
- Revenue / yr
- $236K–$283K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- SUTERA83%
- Cozyplayer18%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -7.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Top butterfly pillow search terms
- sutera pillow48K/yr
- sutera pillows for neck and shoulder pain relief2K/yr
- sutera sleep pillow3K/yr
- sutera orthopedic contour pillow3K/yr
- sutera dream deep pillow3K/yr
- sutra pillow1K/yr
- sutera pillows762/yr
- sutera pillow for neck pain3K/yr
- sleep sutera pillow172/yr
- pillow sutera269/yr
Top butterfly pillow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUTERA - Dream Deep Contour Memory Foam Pillow Orthopedic Cervical Support for Neck Shoulder and Back Pain Relief Ergonomic Pillow for Side Back and Stomach Sleepers Washable Cover - White+Bag
SUTERA$61.773.9★5,440 rev
Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
Cozyplayer$38.784.3★16,839 rev
Sutera Dream Deep Pillowcase | Silverthread Antimicrobial Pillow Cover for Healthy Sleep | Soft Durable and Breathable Fabric with Easy Maintenance
SUTERA$24.404.1★1,529 rev
Sutera - Cooling Lavender Zen Memory Foam Pillow for Sleeping - Essential Lavender Oil Infused Cooling Pillow with Neck Shoulder and Back Support - Relaxing for Side Back Stomach Sleepers
SUTERA$72.274.1★2,633 rev
Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
Cozyplayer$38.744.3★16,839 rev
Newest
by launch dateUltra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
Cozyplayer$38.7816,839 rev
Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
Cozyplayer$38.7416,839 rev
Sutera Dream Deep Pillowcase | Silverthread Antimicrobial Pillow Cover for Healthy Sleep | Soft Durable and Breathable Fabric with Easy Maintenance
SUTERA$24.401,529 rev
SUTERA - Dream Deep Contour Memory Foam Pillow Orthopedic Cervical Support for Neck Shoulder and Back Pain Relief Ergonomic Pillow for Side Back and Stomach Sleepers Washable Cover - White+Bag
SUTERA$61.775,440 rev
Sutera - Cooling Lavender Zen Memory Foam Pillow for Sleeping - Essential Lavender Oil Infused Cooling Pillow with Neck Shoulder and Back Support - Relaxing for Side Back Stomach Sleepers
SUTERA$72.272,633 rev
Trending
90-day click momentumUltra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
Cozyplayer$38.744.3★
Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
Cozyplayer$38.784.3★
Sutera - Cooling Lavender Zen Memory Foam Pillow for Sleeping - Essential Lavender Oil Infused Cooling Pillow with Neck Shoulder and Back Support - Relaxing for Side Back Stomach Sleepers
SUTERA$72.274.1★
SUTERA - Dream Deep Contour Memory Foam Pillow Orthopedic Cervical Support for Neck Shoulder and Back Pain Relief Ergonomic Pillow for Side Back and Stomach Sleepers Washable Cover - White+Bag
SUTERA$61.773.9★
Sutera Dream Deep Pillowcase | Silverthread Antimicrobial Pillow Cover for Healthy Sleep | Soft Durable and Breathable Fabric with Easy Maintenance
SUTERA$24.404.1★
What buyers say about butterfly pillow
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Amazing sleep”
“It would be nice to have extra cushioning occasionally”
“Good Support”
“Excellent Product”
“Great deal”
“Is soft”
“Better than expected”
“It works pretty good”
“I love the memory foam”
What buyers complain about
“it was extremely difficult to get comfortable”
“Runs small”
“This pillow does not deliver as explained”
“It is near impossible to remove”
“This doesn't work as stated”
“It is not near as thick as it looks in the picture”
“HARD AS A ROCK”
“seen cheaper ones on Amazon”
“Not as described”
“It has an odor”
Top return reasons
Common questions
- Is butterfly pillow profitable to sell on Amazon United States?
- The niche generates $181K/yr across 5 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the butterfly pillow niche?
- 2 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in butterfly pillow?
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Cushion. The return rate is 4.9%.
- When does demand for butterfly pillow peak?
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the butterfly pillow niche?
- Listings span $24.40–$72.27; the average listing price is $47.19 (sweet spot $15–$100). The average incumbent carries 8,656 reviews — the moat a new listing must climb.