butterfly mop
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.33avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$17.26–$149.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$479K$479K/yr · 242K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,627.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, butterfly mop is a $479K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
butterfly mop market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $620K–$827K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 1.5%
- Avg brand age
- 43 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
95
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
1%
- Rubbermaid Commercial Products58%
- Rubbermaid31%
- EXEGO4%
- Conliwell2%
- CLDREAM2%
- BeiLan2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×
Top butterfly mop search terms
- rubbermaid mop88K/yr
- rubbermaid reveal spray mop25K/yr
- rubbermaid hygen mop19K/yr
- rubbermaid commercial mop18K/yr
- rubbermaid flat mop13K/yr
- rubbermaid hygen13K/yr
- rubbermaid spray mop12K/yr
- rubbermaid microfiber mop10K/yr
- hygen mop8K/yr
- rubbermaid reveal mop5K/yr
Top butterfly mop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubbermaid Reveal Spray Mop Floor Cleaning Kit 3 Reusable Microfiber Wet Pads 1 Refillable Bottle Cordless Multi-Surface Mopping for All Home/Bathroom/Office Floors
Rubbermaid$35.464.4★2,334 rev
Rubbermaid Commercial Products HYGEN Microfiber Quick-Connect Mop Frame 18 inch Silver for Janitorial/Professional/Industrial Cleaners for Heavy-Duty Floor Cleaning/Mopping/Dusting
Rubbermaid Commercial Products$28.354.7★3,033 rev
Rubbermaid Commercial Products HYGEN Pulse Single Sided Microfiber Spray Mop Kit for Hardwood/Tile/Laminated Floors Yellow Perfect for Kitchen/Lobby/Bathroom Cleaning
Rubbermaid Commercial Products$149.334.4★678 rev
Rubbermaid Commercial Products Microfiber Adaptable Flat Mop Kit for WaveBrake Yellow Extendable Handle for Heavy-Duty Cleaning/Hardwood/Tile/Laminated Floors in Kitchen/Lobby/Office
Rubbermaid Commercial Products$58.254.5★172 rev
Rubbermaid Commercial Products Spray Mop Kit Includes Mop + Pads for All Floor Types/Hardwood/Vinyl/Tile
Rubbermaid Commercial Products$43.473.8★99 rev
Newest
by launch date
Spray Mop for Floor Cleaning with Washable Pads Microfiber Wet Mops with 800 ml Refillable Bottle Reusable Dust Mops with Sprayer for Hardwood Laminate Vinyl Tile Cleaning
CLDREAM$17.261,241 rev
O-Cedar H2prO Flat Mop System | Quick Everyday Cleaning | Dual-Tank Fresh Water System | Machine Washable Reusable Microfiber Mop Pad | Safe on Hardwood Tile & Vinyl Floors
O-Cedar$44.003,801 rev
Microfiber Spray Mop for Floors Cleaning: Wet Dry Hardwood Floor Mops with 3 Washable Reusable Pads for Swiffer Powermop - Flat Mop with Sprayer for Tile Wood Laminate Vinyl Marble
EXEGO$17.5512,137 rev
Rubbermaid Commercial Products Spray Mop Kit Includes Mop + Pads for All Floor Types/Hardwood/Vinyl/Tile
Rubbermaid Commercial Products$43.4799 rev
Replacement Microfiber Pad for Rubbermaid Commercial 18.5 Inch Mop Head - 10 Pack Wet & Dry Commercial Cleaning Refills Reusable Mop Refills Fit for Any Microfiber Flat Mop System 18.5
BeiLan$22.41241 rev
Trending
90-day click momentumSpray Mop for Floor Cleaning with Washable Pads Microfiber Wet Mops with 800 ml Refillable Bottle Reusable Dust Mops with Sprayer for Hardwood Laminate Vinyl Tile Cleaning
CLDREAM$17.264.6★
Rubbermaid Commercial Products HYGEN Microfiber Quick-Connect Mop Frame 18 inch Silver for Janitorial/Professional/Industrial Cleaners for Heavy-Duty Floor Cleaning/Mopping/Dusting
Rubbermaid Commercial Products$28.354.7★
Rubbermaid Microfiber Twist Mop Kit with 2 Refills Kit Machine Washable Built-in Wringer Lightweight Safe for All Floor Types Deep Cleaning for Home/Bathroom/Garage/Office
Rubbermaid$37.774.0★
O-Cedar H2prO Flat Mop System | Quick Everyday Cleaning | Dual-Tank Fresh Water System | Machine Washable Reusable Microfiber Mop Pad | Safe on Hardwood Tile & Vinyl Floors
O-Cedar$44.004.4★
Rubbermaid Commercial Products HYGEN Pulse Single Sided Microfiber Spray Mop Kit for Hardwood/Tile/Laminated Floors Yellow Perfect for Kitchen/Lobby/Bathroom Cleaning
Rubbermaid Commercial Products$149.334.4★
What buyers say about butterfly mop
What buyers praise and complain about, mined from review topics.What buyers love
“cleans quickly”
“Easy handling”
“High quality build”
“Great deal”
“Easy to install”
“Works fantastic”
“As advertised”
“Spray works great as well”
“This little mop is light weight and works well”
“No more dirty mop water”
What buyers complain about
“Breaks easily”
“Leaks continuously”
“Much lower quality”
“Does not clean properly”
“it is short”
“Sprayer stopped spraying”
“It's a little pricey”
“DOES NOT WORK AS ADVERTISED”
“Not very sturdy”
“hard to put together”
Top return reasons
Common questions
- Is butterfly mop profitable to sell on Amazon United States?
- The niche generates $479K/yr across 14 tracked products. 90-day search growth is -2.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the butterfly mop niche?
- 7 brands and 95 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in butterfly mop?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 1.6%.
- When does demand for butterfly mop peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.5× the quietest.
- What does it cost to enter the butterfly mop niche?
- Listings span $17.26–$149.33; the average listing price is $41.33 (sweet spot $15–$100). The average incumbent carries 2,627 reviews — the moat a new listing must climb.