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Butterfly Mop

Fail

The top 5 brands take 97% of clicks, so Butterfly Mop is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$479K/yr242K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
77%top-5 click share · 7 brands · 95 sellers

Flapen Score

Butterfly Mop against its category

The dotted line is the Health & Household average. Past it, Butterfly Mop is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Mop market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Mop 242K times last year and spent an estimated $479K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $479K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
4.8%
Market size, estimated
$479Ka year
Peak month
June3.5× the quietest month
Top search term
rubbermaid mop88K searches a year

02 · Price

A sale here is worth $41.33.

Listings sell for $41.33 on average, from $17.26 to $149.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $41.33 that is $41K to $52K a year per listing.

Average price
$41.33inside the $15 to $100 sweet spot
Price range
$17.26–$149.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$41K–$52K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #77 within Mopping. It carries 2,627 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
1.5%
Average rank
#77in Mopping
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,627per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Butterfly Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

95

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

1%

  • Brand 158%
  • Brand 231%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Butterfly Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Butterfly Mop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubbermaid mop88K/yr
  • rubbermaid reveal spray mop25K/yr
  • rubbermaid hygen mop19K/yr
  • rubbermaid commercial mop18K/yr
  • rubbermaid flat mop13K/yr
  • rubbermaid hygen13K/yr
  • rubbermaid spray mop12K/yr
  • rubbermaid microfiber mop10K/yr
  • hygen mop8K/yr
  • rubbermaid reveal mop5K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Mop

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Durability”
1.6%of orders come back
“Breaks easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Butterfly Mop questions

Answered from the same tracked data.