Is butterfly gift bags profitable to sell on Amazon United States?

The niche generates $71K/yr across 66 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the butterfly gift bags niche?

51 brands and 62 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in butterfly gift bags?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.5%.

When does demand for butterfly gift bags peak?

Demand peaks in May; the busiest month runs 2.7× the quietest.

What does it cost to enter the butterfly gift bags niche?

Listings span $4.13–$32.64; the average listing price is $13.27 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.

butterfly gift bags

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($71K/yr) keeps it on the watch list.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great319.85

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.13–$32.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.27

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$71K

$71K/yr · 115K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, butterfly gift bags is a $71K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

butterfly gift bags market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $66K–$80K; units × avg price
Conversion rate: 4.7%
Avg BSR: #3,083
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 9.4%
Avg brand age: 24 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

Top-5 brand share

33%

Top 20: 75%

Top-5 click share

27%

Top 20: 63%

Open market

62%

BenLouis8%
YYaaloa7%
Sweetude7%
Nukssi6%
Qirrmiy5%
piqiya5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.7×

Open Trend

Top butterfly gift bags search terms

butterfly gift bags27K/yr +10.9%4.0% conv.
butterfly goodie bags19K/yr +19.7%3.5% conv.
butterfly gift bag14K/yr +29.5%5.1% conv.
butterfly party favor bags12K/yr -6.3%3.8% conv.
butterfly bags10K/yr -11.9%1.3% conv.
butterfly candy bags10K/yr -11.1%2.9% conv.
butterfly party bags7K/yr -27.0%3.2% conv.
butterfly treat bags4K/yr -15.5%2.4% conv.
butterfly favor bags4K/yr -15.0%2.6% conv.
butterfly gift bags for party favors3K/yr -2.9%3.5% conv.

All search terms

Top butterfly gift bags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YYaaloa 30pcs Goodie Bags Party Favor Bags Plastic Candy Gift Bags Bulk for Birthday Baby shower Return Gift (Butterfly A 30pcs)

YYaaloa$5.954.6★76 rev

24pcs Pink Gift Bags With Stickers Cute Butterfly Flowers Paper Gift Bags Small Size 8.7x5.1x3.1 Purple Party Favors Bags Bulk Mini Tiny Pink Goody Bag for Wedding Rainbow Kids Girl Birthday (Butterfly)

Nukssi$7.954.7★77 rev

piqiya Pink Butterfly Gift Bags 12 Pack 4 Assorted Floral & Butterfly Designs Reusable Non-Woven Tote Bags for Girls Party Favors Goodie Bags for Mothers Day Birthday Baby Shower Bridal Shower

piqiya$13.944.6★217 rev

MotiMind 24 Pcs Butterfly Party Favor Bags with Handles Pink Purple Blue Butterfly Goodie Gift Paper Treat Candy Bags for Birthday Party Bridal Showers Supplies (Fresh Colors)

MotiMind$20.224.7★85 rev

Sweetude 12 Pcs Holographic Butterfly Party Favor Bags Iridescent Purple Butterfly Goodie Bags for Spring Birthday Gift Treat Candy Baby Shower Party Bridal Showers Supplies

Sweetude$14.114.7★56 rev

Newest

by launch date

YXYASR Impressionist Butterfly Gift Bag with Greeting Card & Purple Tissue Paper - Large Floral Lavender Flower Field Gift Wrap for Mothers Day Birthday Bridal Shower Wedding & Get Well Soon

YXYASR$7.0016 rev

5mo ago

piqiya Pink Butterfly Gift Bags 12 Pack 4 Assorted Floral & Butterfly Designs Reusable Non-Woven Tote Bags for Girls Party Favors Goodie Bags for Mothers Day Birthday Baby Shower Bridal Shower

piqiya$13.94217 rev

6mo ago

50 Pcs Butterfly Party Favor Bags with Handles (4 Designs) - Plastic Treat Bags for Candy & Small Gifts Bulk Supplies for Wedding Baby Shower Goodie Bags Holiday Gift Bags for Thanksgiving Halloween Christmas New Years Birthday Party Decorations

HappFestiv$8.04135 rev

10mo ago

Nukssi$7.9577 rev

1y ago

YYaaloa 30pcs Goodie Bags Party Favor Bags Plastic Candy Gift Bags Bulk for Birthday Baby shower Return Gift (Butterfly A 30pcs)

YYaaloa$5.9576 rev

1y ago

What buyers say about butterfly gift bags

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“This is a high quality bag at a great value”

Color13%

“The colors are pretty”

Gifting Purpose12%

“These are really nice gift bags”

Value For Money10%

“Worth the money”

Size-Overall8%

“Nice size”

Strength8%

“not flimsy or cheap”

Advertised Vs Actual Product5%

“Exactly what I needed”

Durability4%

“Cute and durable”

Design-Overall3%

“Cute design”

Assembly/Installation2%

“She had loads of fun putting everything together”

What buyers complain about

Size-Overall40%

“Very disappointed in the size of this bag”

Advertised Vs Actual Product9%

“Hello only thing is the bags are clear it's misleading in the picture”

Quality-Overall8%

“it looked cheap to me”

Thickness7%

“The gift bag is a thicker more rigid paper that really holds its shape along the creases”

Color6%

“Colors look washed out”

Assembly/Installation5%

“Only reason I am giving 4 stars is because there was alot of assembly that I was not expecting”

Handle Quality2%

“Need both handles on it”

Value For Money2%

“The price is high for this bag”

Durability2%

“It fell apart”

Strength2%

“It fell apart”

Top return reasons

Size-Overall77%

Advertised Vs Actual Product6%

Quality-Overall4%

Value For Money4%

Color3%

Material Quality2%

Strength1%

Functionality-Overall1%

Design-Overall1%

Defective Material/Parts1%

Common questions

Is butterfly gift bags profitable to sell on Amazon United States?: The niche generates $71K/yr across 66 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the butterfly gift bags niche?: 51 brands and 62 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in butterfly gift bags?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.5%.
When does demand for butterfly gift bags peak?: Demand peaks in May; the busiest month runs 2.7× the quietest.
What does it cost to enter the butterfly gift bags niche?: Listings span $4.13–$32.64; the average listing price is $13.27 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.