Butterfly Box
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -16.0% this quarter, so Butterfly Box is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $204K/yr249K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 19 sellers
Flapen Score
Butterfly Box against its category
The dotted line is the Health & Household average. Past it, Butterfly Box is stronger. Inside it, weaker.
Market
The Butterfly Box market on Amazon at a glance
Shoppers on Amazon United States searched for Butterfly Box 249K times last year and spent an estimated $204K. The top 5 brands take 82% of clicks. Demand peaks in Feb–May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $204Ka year
- Peak month
- February4.1× the quietest month
- Top search term
- send a cake54K searches a year
02 · Price
A sale here is worth $31.62.
Listings sell for $31.62 on average, from $7.99 to $81.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.62 that is $3K to $8K a year per listing.
- Average price
- $31.62inside the $15 to $100 sweet spot
- Price range
- $7.99–$81.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #723 within Gift Boxes. It carries 305 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 86%
- Out of stock, average day
- 29.0%
- Average rank
- #723in Gift Boxes
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 305per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Butterfly Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
49%
Top 20: 84%
Open market
15%
- Brand 151%
- Brand 220%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (11 brands, 15%)
Demand
Butterfly Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May · busiest ÷ quietest = 4.1×
Search terms
Top Butterfly Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- send a cake54K/yr
- butterfly box28K/yr
- send a cake birthday explosion box21K/yr
- butterfly box explosion gift box pop up birthday card17K/yr
- flying butterfly surprise box17K/yr
- sendacake13K/yr
- butterfly gift box15K/yr
- surprise cake13K/yr
- butterfly explosion gift box9K/yr
- butterfly cards fly out10K/yr
Reviews and returns
What reviews say buyers love and hate about Butterfly Box
We read the reviews and the return reasons for every product selling here.
“It barely works”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butterfly Box questions
Answered from the same tracked data.