butterfly box
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$31.62avg listing price — sweet spot $15–$100
Price range
Great$7.99–$81.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great305.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$204K$204K/yr · 249K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, butterfly box is a $204K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–May. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
butterfly box market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $190K–$253K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #723
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 91%
- Out of stock
- 29.0%
- Avg brand age
- 31 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
49%
Top 20: 84%
Open market
15%
- Send A Cake51%
- XLSXEXCL20%
- WUEURU4%
- LOMIMOS3%
- Generic3%
- tesaiue3%
- Open — no brand owns it (11 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.Peak months: Feb, May · busiest ÷ quietest = 4.1×
Top butterfly box search terms
- send a cake54K/yr
- butterfly box28K/yr
- send a cake birthday explosion box21K/yr
- butterfly box explosion gift box pop up birthday card17K/yr
- flying butterfly surprise box17K/yr
- sendacake13K/yr
- butterfly gift box15K/yr
- surprise cake13K/yr
- butterfly explosion gift box9K/yr
- butterfly cards fly out10K/yr
Top butterfly box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Love Butterfly Explosion Gift Box by Send A Cake Flying Butterfly Surprise with Flower Shower & Red Velvet Mini Bundt Cake Ready to Gift Fun Romantic Birthday Surprise Gift for Women Men Mom Dad Friends & Kids
Send A Cake$50.814.5★527 rev
Send A Cake Celebration Explosion Box with Flying Butterflies Flower Shower & 3 Chocolate Chip Mini Bundt Cake Ready to Gift Unique Birthday Gift for Women Men Adults Kids
Send A Cake$51.284.6★1,085 rev
XLSXEXCL Butterfly Explosion Cardboard Gift Box Flying Butterfly Surprise Box for Birthday Wedding Anniversaries Christmas (Pink)
XLSXEXCL$14.234.5★236 rev
Birthday Bubble Box with Caramel White Chocolate Popcorn by Send A Cake Ready to Gift No Assembly Required - Happy Birthday Surprise - Unique Gift for Women Men Adult Kids
Send A Cake$49.832.4★88 rev
XLSXEXCL Birthday Explosion Gift Box Flying Butterfly Surprise Gift Box Surprise Butterfly Explosion Box DIY Exploding Gifts Box for Birthdays Wedding Mothers Day Anniversaries 7.9x7.9x5.1in
XLSXEXCL$15.414.3★75 rev
Newest
by launch date
Sereliy Flying Butterfly Surprise Gift Box Mothers Day Explosion Box with 12pcs Flying Butterflies & Confetti Large DIY Explosion Gift for Mothers Birthday
Sereliy$17.4517 rev
2026 Graduation Pink Hollow Explosion Gifts Box Surprise DIY Flying Butterfly Gift Box with Butterflies and Confetti Hollow Flower & Butterfly Pattern for Graduation Anniversary Wedding Birthday Party Decor & Surprise Gifts
Actemoriny$12.8213 rev
Birthday Floral Bubble Box with Chocolate Popcorn by Send A Cake Ready to Gift No Assembly Required - Unique Happy Birthday Gift for Women Men Sister Mom Dad Best Friend
Send A Cake$49.6631 rev
Sweet Flower Shower Surprise Gift Box by Send A Cake Ready to Gift No Assembly Required with Chocolate Caramel Crispy Cake - Mothers Day Special for Mom Mother Mama Grandma
Send A Cake$50.8334 rev
ELDGREON Explosion Gift Box Flying Butterfly Surprise Gifts Box DIY White Included Butterfly Kit and Faux Rose Head for Birthday Mothers Day Gifts & Fathers Day Gift Weddings Anniversaries
ELDGREON$24.945 rev
Trending
90-day click momentum2026 Graduation Pink Hollow Explosion Gifts Box Surprise DIY Flying Butterfly Gift Box with Butterflies and Confetti Hollow Flower & Butterfly Pattern for Graduation Anniversary Wedding Birthday Party Decor & Surprise Gifts
Actemoriny$12.824.0★
Sereliy Flying Butterfly Surprise Gift Box Mothers Day Explosion Box with 12pcs Flying Butterflies & Confetti Large DIY Explosion Gift for Mothers Birthday
Sereliy$17.454.1★
Sweet Flower Shower Surprise Gift Box by Send A Cake Ready to Gift No Assembly Required with Chocolate Caramel Crispy Cake - Mothers Day Special for Mom Mother Mama Grandma
Send A Cake$50.834.6★
Rose Bubble Box with Caramel White Chocolate Popcorn by Send A Cake Ready to Gift No Assembly Required - Happy Birthday Surprise - Unique Birthday Gift for Women Men Sister Mom Dad Best Friend
Send A Cake$49.954.0★
Birthday Floral Bubble Box with Chocolate Popcorn by Send A Cake Ready to Gift No Assembly Required - Unique Happy Birthday Gift for Women Men Sister Mom Dad Best Friend
Send A Cake$49.664.3★
What buyers say about butterfly box
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome gift”
“Good quality card”
“Price is so reasonable”
“Product as advertised”
“Easy to assemble”
“Colors are vibrant”
“The popcorn is delicious”
“Great fun”
“The design is so pretty”
“Send A Cake has been perfect for these situations”
What buyers complain about
“It barely works”
“Waste of money”
“Very large”
“the quality was disappointing”
“Product not the same as it showed”
“didnt arrive with any instructions”
“This set requires some assembly”
“Ok. All the kids liked them, I just wished they had better patterns and colors”
“The box is very hard to close”
“These cookies are nasty taste like gasoline”
Top return reasons
Common questions
- Is butterfly box profitable to sell on Amazon United States?
- The niche generates $204K/yr across 35 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the butterfly box niche?
- 17 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in butterfly box?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 0.8%.
- When does demand for butterfly box peak?
- Demand peaks in Feb–May; the busiest month runs 4.1× the quietest.
- What does it cost to enter the butterfly box niche?
- Listings span $7.99–$81.61; the average listing price is $31.62 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.