Is butterfly bandaids profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the butterfly bandaids niche?

7 brands and 36 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in butterfly bandaids?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 0.6%.

When does demand for butterfly bandaids peak?

Demand peaks in Jan–Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the butterfly bandaids niche?

Listings span $4.58–$33.91; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.

butterfly bandaids

Worth a look

Shows searches that convert (15.1% search→purchase), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Great$1.1M

$1.1M/yr · 464K searches

Avg price

Great$15.14

avg listing price — sweet spot $15–$100

Price range

Good$4.58–$33.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.3%

90-day search growth — must beat 0% to launch

Review moat

Okay2,161.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, butterfly bandaids is a $1.1M/yr Amazon United States market (464K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

butterfly bandaids market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $908K–$1.2M; units × avg price
Conversion rate: 15.1%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

MED PRIDE40%
AZEN16%
Curad13%
MYHELP11%
Nexcare9%
Clozex9%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.

Peak months: Jan, Oct · busiest ÷ quietest = 1.6×

Open Trend

Top butterfly bandaids search terms

butterfly bandages254K/yr +14.3%14.3% conv.
butterfly bandages for wound closure50K/yr +2.3%13.7% conv.
butterfly stitches35K/yr +21.0%9.2% conv.
butterfly bandaids22K/yr +26.7%10.3% conv.
butterfly bandage15K/yr +14.2%11.1% conv.
butterfly closures14K/yr +13.8%12.8% conv.
butterfly closures for wounds6K/yr +86.7%12.9% conv.
butterfly stitches for wounds11K/yr -4.3%10.2% conv.
butterfly strips6K/yr +47.8%12.9% conv.
small butterfly bandages8K/yr -7.3%8.4% conv.

All search terms

Top butterfly bandaids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MED PRIDE Butterfly Wound Closure Strips Pack of 100 Sterile Nonstick Hypoallergenic Latex Free Bandages for Cuts and Injuries (Medium)

MED PRIDE$6.504.4★2,688 rev

Curad Waterproof Butterfly Adhesive Bandages 1.75 x .375 12 Count

Curad$4.584.5★1,510 rev

Nexcare Steri-Strip Wound Closure Breathable Strips Hold Small Wounds Firmly Closed Great After Sutures or Staples - 30 Wound Closures

Nexcare$9.754.6★7,489 rev

Clozex Emergency Laceration Closures - Repair Wounds Without Stitches Skin Closure Device for 3 Individual Wounds Or Combine for Total Length of 4 1/4 Inches

Clozex$33.914.5★4,352 rev

AZEN 14 Pack Emergency Wound Closure Strips Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device

AZEN$9.434.7★244 rev

Newest

by launch date

AZEN 16 Pack Wound Closure Strips 4 Types Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device

AZEN$10.02166 rev

6mo ago

AZEN 14 Pack Emergency Wound Closure Strips Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device

AZEN$9.43244 rev

7mo ago

AZEN 28 Pack Wound Closure Strips 3 Types Butterfly Bandages Emergency Laceration Closure Kit Repair Wounds Without Stitches Quick Clot Zip Stitch Wound Closures Device

AZEN$17.76545 rev

11mo ago

RHINO RESCUE Wound Closure Kit 3 Types Butterfly Bandages with Bandages Triple Antibiotic Ointment Wound Closure Strips Stitchless & Painless Stitch Zip Laceration Closure First Aid Kit

RHINO RESCUE$27.131,234 rev

1y ago

Emergency Wound Closure Strips - 24pk - 3 Types Easy to Use Butterfly Bandages - Stitchless & Painless Laceration Closure Kit

MYHELP$22.861,262 rev

1y ago

What buyers say about butterfly bandaids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great product, exactly as described”

Advertised Vs Actual Product12%

“As advertised”

Ease Of Use11%

“Easy to use”

Adhesion/Stickiness9%

“Excellent adhesive and very secure”

Value For Money7%

“GREAT DEAL”

Efficiency6%

“It does an excellent job”

Size-Overall5%

“great fit”

Stitch/Finish/Polish3%

“Perfect for smaller cuts that need a stitch or 2”

Cutting/Trimming2%

“You can take care of cuts you may have spent money in a urgent care visit”

Safety Standards2%

“Emergency medical supplies”

What buyers complain about

Adhesion/Stickiness40%

“No adhesive”

Value For Money8%

“Not a great value”

Functionality-Overall6%

“Do not stay well”

Durability4%

“Do not stay well”

Quality-Overall4%

“For the price, the quality and usability are not there”

Ease Of Use4%

“Difficult to use”

Size-Overall4%

“They are a little small”

Skin Health3%

“Any pressure against it will just pull it away from the skin”

Stitch/Finish/Polish3%

“Don't think this a good substitute for stitches”

Sensitivity-Overall2%

“they start to peel”

Top return reasons

Adhesion/Stickiness36%

Size-Overall26%

Advertised Vs Actual Product14%

Functionality-Overall8%

Value For Money4%

Color2%

Contamination2%

Durability1%

Joint Pain1%

Quality-Overall1%

Common questions

Is butterfly bandaids profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the butterfly bandaids niche?: 7 brands and 36 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in butterfly bandaids?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 0.6%.
When does demand for butterfly bandaids peak?: Demand peaks in Jan–Oct; the busiest month runs 1.6× the quietest.
What does it cost to enter the butterfly bandaids niche?: Listings span $4.58–$33.91; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.