Skip to content

Butterfly Bandaids

Maybe

Buyers convert on 15.1% of searches. But the top 5 products take 77% of clicks, so Butterfly Bandaids is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$1.1M/yr464K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
77%top-5 click share · 7 brands · 36 sellers

Flapen Score

Butterfly Bandaids against its category

The dotted line is the Health & Household average. Past it, Butterfly Bandaids is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Bandaids market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Bandaids 464K times last year and spent an estimated $1.1M. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
15.1%
Market size, estimated
$1.1Ma year
Peak month
January1.6× the quietest month
Top search term
butterfly bandages254K searches a year

02 · Price

A sale here is worth $15.14.

Listings sell for $15.14 on average, from $4.58 to $33.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $15.14 that is $61K to $76K a year per listing.

Average price
$15.14inside the $15 to $100 sweet spot
Price range
$4.58–$33.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$61K–$76K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Bandages & Bandaging Supplies. It carries 2,161 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Bandages & Bandaging Supplies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,161per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Butterfly Bandaids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

36

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 140%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (1 brand, 2%)

Demand

Butterfly Bandaids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Butterfly Bandaids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly bandages254K/yr
  • butterfly bandages for wound closure50K/yr
  • butterfly stitches35K/yr
  • butterfly bandaids22K/yr
  • butterfly bandage15K/yr
  • butterfly closures14K/yr
  • butterfly closures for wounds6K/yr
  • butterfly stitches for wounds11K/yr
  • butterfly strips6K/yr
  • small butterfly bandages8K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Bandaids

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“No adhesive”
A buyer, on “Adhesion/Stickiness”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Butterfly Bandaids questions

Answered from the same tracked data.