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Butt Wipes for Women

Fail

The average product has 56,367 reviews to catch up to, so Butt Wipes for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$401K/yr154K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
72%top-5 click share · 7 brands · 170 sellers

Flapen Score

Butt Wipes for Women against its category

The dotted line is the Health & Household average. Past it, Butt Wipes for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butt Wipes for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Butt Wipes for Women 154K times last year and spent an estimated $401K. The top 5 brands take 97% of clicks. Demand peaks in May–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $401K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
14.6%
Market size, estimated
$401Ka year
Peak month
May2.1× the quietest month
Top search term
booty wipes61K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $4.57 to $38.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $17.88 that is $18K to $22K a year per listing.

Average price
$17.88inside the $15 to $100 sweet spot
Price range
$4.57–$38.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #259 within Feminine Care. It carries 56,367 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#259in Feminine Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
56,367per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Butt Wipes for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

170

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 160%
  • Brand 228%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Butt Wipes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Butt Wipes for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • booty wipes61K/yr
  • good wipes rosewater24K/yr
  • goodwipes rosewater14K/yr
  • rose water wipes12K/yr
  • rosewater wipes11K/yr
  • booty wipes for women16K/yr
  • rose wipes8K/yr
  • rose water wipes flushable4K/yr
  • rose wipes flushable3K/yr

Reviews and returns

What reviews say buyers love and hate about Butt Wipes for Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Pack is small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Butt Wipes for Women questions

Answered from the same tracked data.