Butt Massager
FailDemand is soft, at -6.0% this quarter, so Butt Massager is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $134K/yr114K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 46%top-5 click share · 36 brands · 58 sellers
Flapen Score
Butt Massager against its category
The dotted line is the Health & Household average. Past it, Butt Massager is stronger. Inside it, weaker.
Market
The Butt Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Butt Massager 114K times last year and spent an estimated $134K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $134Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- butt massager36K searches a year
02 · Price
A sale here is worth $59.89.
Listings sell for $59.89 on average, from $8.09 to $206.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $59.89 that is $0 to $6K a year per listing.
- Average price
- $59.89inside the $15 to $100 sweet spot
- Price range
- $8.09–$206.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #5,497 within Electric Massagers. It carries 5,369 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #5,497in Electric Massagers
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 5,369per listing
- Listings tracked
- 42
04 · Newcomers
10 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Butt Massager products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glute Workout Equipment Butt Massager for Muscle Relaxation Glute Trainer with 9 Modes & 20 Intensities Rechargeable Glute Massager Electric Hip Massager for Women & Men at Home Beach Travel
- Price
- $122.01
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 2mo ago

Papillon Back Massager with Heat Shiatsu Deep Tissue Massage for Neck Shoulder Upper & Lower Back Pain Relief Electric Kneading 3D Massager Pillow Gifts for Women Men Mother Her (Gray)
- Price
- $33.85
- Rating
- 4.3/5
- Reviews
- 25,019
- Age
- 7y ago

Acu-hump Butt Massage Tool Tight Back - Release Piriformis Hip SI Joint & Myofascial Trigger Points Relief (Non-Electric)
- Price
- $80.85
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago

Hip Trainer Glute Muscle Stimulator Belt Butt Lifting Muscle Toner Machine for Lifting Hips Home Workout Equipment for Men Women
- Price
- $52.62
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 7mo ago

VIKTOR JURGEN Shiatsu Back Massager with Heat Deep Tissue for Pain Relief
- Price
- $33.27
- Rating
- 4.2/5
- Reviews
- 9,803
- Age
- 6y ago
Trending
estimated 90-day click momentum
FlexWell 40-Head Massage Gun Deep Tissue Body Massager for Back Glutes Neck
- Price
- $82.10
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4mo ago

Glute Workout Equipment Butt Massager for Muscle Relaxation Glute Trainer with 9 Modes & 20 Intensities Rechargeable Glute Massager Electric Hip Massager for Women & Men at Home Beach Travel
- Price
- $122.01
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 2mo ago

LittleMum Back & Hip Trigger Point Massager for Piriformis QL Buttock and Back Muscle Knots Myofascial Release Tool for Lower-Back Pain Tightness Deep Gluteal Tension
- Price
- $82.58
- Rating
- 4.2/5
- Reviews
- 645
- Age
- 5y ago

Papillon Shiatsu Back Massager with Heat Christmas Women Men Gifts Electric Deep Tissue Massage Pillow for Neck Shoulder Foot & Lower Back Pain Relief Gifts for Men Women Dad Her(Purple)
- Price
- $27.74
- Rating
- 4.3/5
- Reviews
- 25,019
- Age
- 6mo ago

PSO-RITE Psoas Muscle Release Tool Made in USA Patented Deep Tissue Massage Device for Your Back Hip Flexor & Trigger Point Relief Night Black
- Price
- $54.50
- Rating
- 4.4/5
- Reviews
- 7,734
- Age
- 8y ago
Newest
by launch date
Glute Workout Equipment Butt Massager for Muscle Relaxation Glute Trainer with 9 Modes & 20 Intensities Rechargeable Glute Massager Electric Hip Massager for Women & Men at Home Beach Travel
- Price
- $122.01
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 2mo ago

FlexWell 40-Head Massage Gun Deep Tissue Body Massager for Back Glutes Neck
- Price
- $82.10
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4mo ago

Papillon Shiatsu Back Massager with Heat Christmas Women Men Gifts Electric Deep Tissue Massage Pillow for Neck Shoulder Foot & Lower Back Pain Relief Gifts for Men Women Dad Her(Purple)
- Price
- $27.74
- Rating
- 4.3/5
- Reviews
- 25,019
- Age
- 6mo ago

Hip Trainer Glute Muscle Stimulator Belt Butt Lifting Muscle Toner Machine for Lifting Hips Home Workout Equipment for Men Women
- Price
- $52.62
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 7mo ago

Kitusi Sciatica Pain Relief Devices Deep Tissue Massager with Multi-Mode Technology Heat & Light Targeted Relief for Sciatic Nerve & Lower Back Pain (White)
- Price
- $36.88
- Rating
- 2.4/5
- Reviews
- 29
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
36 falling
Sellers
58
Est. top-5 brand share
54%
Top 20: 85%
Est. top-5 click share
46%
Top 20: 79%
Open market
42%
- Papillon20%
- Gleamo12%
- Acu-hump10%
- FOPIE7%
- VIKTOR JURGEN4%
- Kitusi4%
Demand
Butt Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Butt Massager search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- butt massager36K/yr
- glute massager18K/yr
- butt massager for pain relief deep tissue19K/yr
- glute massagers12K/yr
- papillon shiatsu back and neck massager6K/yr
- sciatica massager deep tissue4K/yr
- hip heating pad with massage7K/yr
- glute massage4K/yr
- glute massager for pain relief deep tissue4K/yr
- papillon back massager4K/yr
Reviews and returns
What reviews say buyers love and hate about Butt Massager
We read the reviews and the return reasons for every product selling here.
“Broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butt Massager questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









