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Butcher Block Oil

Fail

The top 5 brands take 97% of clicks, so Butcher Block Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$894K/yr280K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
80%top-5 click share · 7 brands · 59 sellers

Flapen Score

Butcher Block Oil against its category

The dotted line is the Health & Household average. Past it, Butcher Block Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butcher Block Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Butcher Block Oil 280K times last year and spent an estimated $894K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $894K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
18.6%
Market size, estimated
$894Ka year
Peak month
December1.6× the quietest month
Top search term
butcher block oil107K searches a year

02 · Price

A sale here is worth $17.17.

Listings sell for $17.17 on average, from $8.92 to $41.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $17.17 that is $69K to $86K a year per listing.

Average price
$17.17inside the $15 to $100 sweet spot
Price range
$8.92–$41.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$69K–$86K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Wood Polish & Care. It carries 12,179 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Wood Polish & Care
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
12,179per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Butcher Block Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

59

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

1%

  • Brand 148%
  • Brand 228%
  • Brand 313%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Butcher Block Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Butcher Block Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butcher block oil107K/yr
  • wood cutting board oil61K/yr
  • howard cutting board oil24K/yr
  • bamboo cutting board oil16K/yr
  • butcher block oil food grade13K/yr
  • howards cutting board oil7K/yr
  • howard cutting board oil food grade4K/yr
  • teakhaus oil7K/yr
  • wood cutting board oil food grade4K/yr
  • best oil for wooden cutting board5K/yr

Reviews and returns

What reviews say buyers love and hate about Butcher Block Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“Bottle is leaking”
A buyer, on “Leak-Proof”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Butcher Block Oil questions

Answered from the same tracked data.