Is busaurus toothpaste profitable to sell on Amazon United States?

The niche generates $31K/yr across 20 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (39/100).

How competitive is the busaurus toothpaste niche?

15 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in busaurus toothpaste?

Top complaints mined from reviews: Oral Hygiene, Functionality-Overall, Value For Money. The return rate is 0.3%.

When does demand for busaurus toothpaste peak?

Demand peaks in Jul–Aug–Oct; the busiest month runs 12.7× the quietest.

What does it cost to enter the busaurus toothpaste niche?

Listings span $7.71–$17.20; the average listing price is $12.41 (sweet spot $15–$100). The average incumbent carries 6,738 reviews — the moat a new listing must climb.

busaurus toothpaste

Skip it

Soft demand (-57.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.41

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,738.1

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$7.71–$17.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 182K searches

Growth

Bad-57.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, busaurus toothpaste is a $31K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

busaurus toothpaste market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $74K–$99K; units × avg price
Conversion rate: 1.4%
Avg BSR: #846
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 24.1%
Avg brand age: 25 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

63%

Top 20: 100%

Open market

28%

LIVREO27%
Boka14%
Newfs11%
TLNDG8%
Conversionh7%
BodyAccel5%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -57.9% search growth over the last 90 days.

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 12.7×

Open Trend

Top busaurus toothpaste search terms

busaurus toothpaste108K/yr -57.2%1.0% conv.
busaurus nicotinamide dazzle white toothpaste10K/yr +85.3%0.7% conv.
busaurus whitening toothpaste13K/yr -88.7%1.4% conv.
busarus whitening toothpaste13K/yr -79.8%0.7% conv.
busaurus nicotinamide toothpaste2K/yr -38.4%0.0% conv.
jaysuing toothpaste2K/yr -49.7%2.5% conv.
busaurus toothpaste whitening2K/yr -70.2%1.5% conv.
basaurus toothpaste6K/yr -72.1%0.7% conv.
busarus toothpaste4K/yr -50.4%0.0% conv.
basaurus whitening toothpaste3K/yr -77.0%0.0% conv.

All search terms

Top busaurus toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pack Niacinamide Whitening Toothpaste Nicotinamide Radiant Whitening Toothpaste Nicotinamide White Toothpastes Deep Cleaning Care 7.6oz (M Cinnamint Family 2pack)

LIVREO$12.763.9★204 rev

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk

Boka$11.254.5★59,113 rev

Niacinamide Whitening Toothpaste Niacinamide Toothpaste with Natural Gentle Care Deep Stain Removal Clean Fluoride-Free Formula is Suitable for Sensitive Teeth (1)

Newfs$13.153.5★119 rev

TLNDG 2.5% Niacinamide Whitening Toothpaste for Teeth and Gum Care Enamel Strengthening & Fluoride Free Formula 3.53 Oz (1)

TLNDG$15.093.7★76 rev

Niacinamide Whitening Toothpaste Niacinamide Strengthen Toothpaste Deep Stain Removal Improves Gum Health Remove Tooth Stains Fresh Breath (1)

Conversionh$8.603.3★55 rev

Newest

by launch date

Niacinamide Whitening Toothpaste (Pack of 2) - Cleans Stains and Strengthens Teeth Reduces Gum Problems Freshens Breath Mint Flavored Without Fluoride for Sensitive Teeth

DaiLaiFu$14.68166 rev

today

Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)- 1 PCS

OIFVOPU$8.10104 rev

2mo ago

Niacinamide Whitening Toothpaste for Adults Sensitive Teeth Whitening Toothpaste Stain Removal for Coffee & Tea Fresh Breath Enamel Support Daily Oral Care 100g

Generic$7.7114 rev

5mo ago

2 Pack Niacinamide Whitening Toothpaste Nicotinamide Radiant Whitening Toothpaste Nicotinamide White Toothpastes Deep Cleaning Care 7.6oz (M Cinnamint Family 2pack)

LIVREO$12.76204 rev

8mo ago

2 Pack Niacinamide Whitening Toothpaste Nicotinamide Radiant Whitening Toothpaste Nicotinamide White Toothpastes Deep Cleaning Care 7.6oz (M Wintermint Family 3pack)

LIVREO$16.1426 rev

8mo ago

What buyers say about busaurus toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene24%

“Great for your teeth”

Tooth Brightening13%

“my teeth are visibly whiter”

Taste-Overall11%

“Fresh taste”

Quality-Overall6%

“It has so many good reviews”

Tooth Sensitivity6%

“Excellent for sensitive teeth”

Flavor5%

“Good flavor”

Cleansing5%

“My teeth feel clean”

Value For Money3%

“Good deal”

Efficiency2%

“Very effective”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Oral Hygiene11%

“Not sure if safe for teeth”

Functionality-Overall10%

“No results”

Value For Money7%

“Not worth it”

Taste-Overall6%

“Horrible taste”

Tooth Sensitivity5%

“makes teeth very sensitive”

Advertised Vs Actual Product4%

“False information”

Tooth Brightening4%

“My teeth didn't get any whiter either”

Ingredients-Overall3%

“The ingredients are different”

Sensitivity-Overall3%

“ABSOLUTELY NOT for severe sensitivity”

Flavor2%

“Flavor isn't good”

Top return reasons

Advertised Vs Actual Product13%

Taste-Overall11%

Tooth Brightening8%

Functionality-Overall8%

Tooth Sensitivity8%

Ingredients-Overall7%

Flavor6%

Oral Hygiene5%

Value For Money4%

Leak-Proof4%

Common questions

Is busaurus toothpaste profitable to sell on Amazon United States?: The niche generates $31K/yr across 20 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (39/100).
How competitive is the busaurus toothpaste niche?: 15 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in busaurus toothpaste?: Top complaints mined from reviews: Oral Hygiene, Functionality-Overall, Value For Money. The return rate is 0.3%.
When does demand for busaurus toothpaste peak?: Demand peaks in Jul–Aug–Oct; the busiest month runs 12.7× the quietest.
What does it cost to enter the busaurus toothpaste niche?: Listings span $7.71–$17.20; the average listing price is $12.41 (sweet spot $15–$100). The average incumbent carries 6,738 reviews — the moat a new listing must climb.