Is burts bees cough drops profitable to sell on Amazon United States?

The niche generates $25K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (29/100).

How competitive is the burts bees cough drops niche?

4 brands and 563 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in burts bees cough drops?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.

When does demand for burts bees cough drops peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 5.7× the quietest.

What does it cost to enter the burts bees cough drops niche?

Listings span $6.58–$12.53; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 4,462 reviews — the moat a new listing must climb.

burts bees cough drops

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,461.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.00

avg listing price — sweet spot $15–$100

Competition

Bad92%

top-5 click share — a locked-up shelf

Market size

Bad$25K

$25K/yr · 18K searches

Growth

Bad-44.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.58–$12.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, burts bees cough drops is a $25K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 29/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

burts bees cough drops market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $18K–$23K; units × avg price
Conversion rate: 15.2%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 14.8%
Avg brand age: 72 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

563

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Beekeeper's Naturals84%
Wedderspoon7%
Manuka Doctor5%
GMA4%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -44.0% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.7×

Open Trend

Top burts bees cough drops search terms

propolis lozenges7K/yr -41.0%11.0% conv.
burts bees cough drops4K/yr -27.4%2.4% conv.
beekeepers naturals lozenges5K/yr -67.0%11.0% conv.
zarbees cough drops3K/yr -22.1%3.3% conv.

All search terms

Top burts bees cough drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct

Beekeeper's Naturals$10.704.5★3,281 rev

Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct

Beekeeper's Naturals$10.384.4★872 rev

Wedderspoon Organic Manuka Honey Drops Lemon & Bee Propolis 20 Count | USDA Organic | Genuine New Zealand Honey Natural Remedy for Dry Throat

Wedderspoon$9.084.5★20,259 rev

Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis - by Beekeepers Naturals - Throat Soothing Lozenges 14 Ct

Beekeeper's Naturals$6.584.5★3,281 rev

Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 14 Ct

Beekeeper's Naturals$6.774.5★937 rev

Newest

by launch date

Propolis Eucalyptus & Manuka Honey Lozenges 50g

GMA$6.990 rev

5mo ago

Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct

Beekeeper's Naturals$10.703,281 rev

7mo ago

Beekeepers Naturals Soothing Honey Ginger Lemon Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct

Beekeeper's Naturals$10.38872 rev

7mo ago

Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat

Manuka Doctor$12.532,601 rev

3y ago

Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 14 Ct

Beekeeper's Naturals$6.77937 rev

4y ago

What buyers say about burts bees cough drops

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Absolutely Delicious”

Cough Relief10%

“Soothes cough”

Flavor9%

“mild flavor”

Quality-Overall9%

“Best product in the market”

Soothing Effect3%

“actually calming, these are a great pick”

Sweetness3%

“Very sweet”

Value For Money3%

“Decent price”

Health Benefits-Overall2%

“health benefits”

Natural Ingredients2%

“Healthy and natural option”

Moist/Dry2%

“These drops are incredibly effective at the first sign of a tickle or during dry”

What buyers complain about

Taste-Overall22%

“not tasty”

Value For Money13%

“Not worth it”

Sweetness7%

“Abnormally sweet yak”

Cough Relief6%

“does not help with coughs at all”

Moist/Dry3%

“I felt like it dried my mouth out”

Allergies3%

“I've always had an itchy throat when I consume honey”

Functionality-Overall3%

“Did not work”

Hard Feel2%

“The lozenges are now like a hard candy which I do not like”

Flavor2%

“Has an awful flavor”

Advertised Vs Actual Product2%

“Very deceiving and unhealthy product and ad”

Top return reasons

Taste-Overall19%

Advertised Vs Actual Product16%

Artificial Sweeteners13%

Cough Relief13%

Nutritional Content13%

Ingredients-Overall9%

Sweetness6%

Flavor6%

Value For Money6%

Common questions

Is burts bees cough drops profitable to sell on Amazon United States?: The niche generates $25K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (29/100).
How competitive is the burts bees cough drops niche?: 4 brands and 563 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in burts bees cough drops?: Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
When does demand for burts bees cough drops peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the burts bees cough drops niche?: Listings span $6.58–$12.53; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 4,462 reviews — the moat a new listing must climb.