Burts Bees Cough Drops

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

18K

Growth, 90 days vs prior 90

-44.0%

Conversion, latest week

15.2%

Market size, estimated

$25Ka year

Peak month

January5.7× the quietest month

Top search term

propolis lozenges7K searches a year

Listings sell for $9.00 on average, from $6.58 to $12.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $9.00 that is $900 to $2K a year per listing.

Average price

$9.00under the $15 to $100 sweet spot

Price range

$6.58–$12.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$900–$2K

Returns

0.0%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #75 within Cough & Cold. It carries 4,462 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

14.8%

Average rank

#75in Cough & Cold

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,462per listing

Listings tracked

7

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

72 months