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Burts Bees Charcoal Toothpaste

Fail

The top 5 products take 100% of clicks, so Burts Bees Charcoal Toothpaste is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$124K/yr51K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 36 sellers

Flapen Score

Burts Bees Charcoal Toothpaste against its category

The dotted line is the Health & Household average. Past it, Burts Bees Charcoal Toothpaste is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burts Bees Charcoal Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Burts Bees Charcoal Toothpaste 51K times last year and spent an estimated $124K. All 3 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
17.6%
Market size, estimated
$124Ka year
Peak month
August2.1× the quietest month
Top search term
burts bees charcoal toothpaste18K searches a year

02 · Price

A sale here is worth $13.70.

Listings sell for $13.70 on average, from $5.34 to $20.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $13.70 that is $10K to $14K a year per listing.

Average price
$13.70under the $15 to $100 sweet spot
Price range
$5.34–$20.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Toothpaste. It carries 16,808 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#273in Toothpaste
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
16,808per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Burts Bees Charcoal Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 210%
  • Brand 34%

Demand

Burts Bees Charcoal Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Burts Bees Charcoal Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burts bees charcoal toothpaste18K/yr
  • burts bees toothpaste charcoal14K/yr
  • burts bees charcoal whitening toothpaste12K/yr
  • toms charcoal toothpaste5K/yr
  • burts bees charcoal toothpaste fluoride free1K/yr
  • toms toothpaste charcoal2K/yr

Reviews and returns

What reviews say buyers love and hate about Burts Bees Charcoal Toothpaste

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Tooth Brightening”
29%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“it didnt work”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Burts Bees Charcoal Toothpaste questions

Answered from the same tracked data.