Burts Bees Charcoal Toothpaste
FailThe top 5 products take 100% of clicks, so Burts Bees Charcoal Toothpaste is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $124K/yr51K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 36 sellers
Flapen Score
Burts Bees Charcoal Toothpaste against its category
The dotted line is the Health & Household average. Past it, Burts Bees Charcoal Toothpaste is stronger. Inside it, weaker.
Market
The Burts Bees Charcoal Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Burts Bees Charcoal Toothpaste 51K times last year and spent an estimated $124K. All 3 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 17.6%
- Market size, estimated
- $124Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- burts bees charcoal toothpaste18K searches a year
02 · Price
A sale here is worth $13.70.
Listings sell for $13.70 on average, from $5.34 to $20.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $13.70 that is $10K to $14K a year per listing.
- Average price
- $13.70under the $15 to $100 sweet spot
- Price range
- $5.34–$20.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$14K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Toothpaste. It carries 16,808 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #273in Toothpaste
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 16,808per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Burts Bees Charcoal Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 210%
- Brand 34%
Demand
Burts Bees Charcoal Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Burts Bees Charcoal Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- burts bees charcoal toothpaste18K/yr
- burts bees toothpaste charcoal14K/yr
- burts bees charcoal whitening toothpaste12K/yr
- toms charcoal toothpaste5K/yr
- burts bees charcoal toothpaste fluoride free1K/yr
- toms toothpaste charcoal2K/yr
Reviews and returns
What reviews say buyers love and hate about Burts Bees Charcoal Toothpaste
We read the reviews and the return reasons for every product selling here.
“it didnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burts Bees Charcoal Toothpaste questions
Answered from the same tracked data.









