burts bees charcoal toothpaste
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.34–$20.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$124K$124K/yr · 51K searches
Review moat
Bad16,808.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burts bees charcoal toothpaste is a $124K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
burts bees charcoal toothpaste market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $82K–$110K
- units × avg price
- Conversion rate
- 17.6%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Burt's Bees86%
- Tom's of Maine10%
- hello4%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -28.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Top burts bees charcoal toothpaste search terms
- burts bees charcoal toothpaste18K/yr
- burts bees toothpaste charcoal14K/yr
- burts bees charcoal whitening toothpaste12K/yr
- toms charcoal toothpaste5K/yr
- burts bees charcoal toothpaste fluoride free1K/yr
- toms toothpaste charcoal2K/yr
Top burts bees charcoal toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burts Bees Toothpaste Natural Flavor Charcoal with Fluoride Toothpaste Mountain Mint 3 x 4.7oz
Burt's Bees$15.604.6★3,753 rev
Toms of Maine Natural Activated Charcoal Toothpaste with Fluoride Peppermint 3 Pack 4.0 Oz
Tom's of Maine$20.174.5★197 rev
hello Epic Whitening Charcoal Fluoride Free Toothpaste Activated Charcoal Toothpaste with Coconut Oil Whitens Teeth Naturally SLS Free Fresh Mint 4.0 Oz Tube
hello$5.344.5★46,475 rev
Newest
by launch dateToms of Maine Natural Activated Charcoal Toothpaste with Fluoride Peppermint 3 Pack 4.0 Oz
Tom's of Maine$20.17197 rev
Burts Bees Toothpaste Natural Flavor Charcoal with Fluoride Toothpaste Mountain Mint 3 x 4.7oz
Burt's Bees$15.603,753 rev
hello Epic Whitening Charcoal Fluoride Free Toothpaste Activated Charcoal Toothpaste with Coconut Oil Whitens Teeth Naturally SLS Free Fresh Mint 4.0 Oz Tube
hello$5.3446,475 rev
Trending
90-day click momentumBurts Bees Toothpaste Natural Flavor Charcoal with Fluoride Toothpaste Mountain Mint 3 x 4.7oz
Burt's Bees$15.604.6★
Toms of Maine Natural Activated Charcoal Toothpaste with Fluoride Peppermint 3 Pack 4.0 Oz
Tom's of Maine$20.174.5★
hello Epic Whitening Charcoal Fluoride Free Toothpaste Activated Charcoal Toothpaste with Coconut Oil Whitens Teeth Naturally SLS Free Fresh Mint 4.0 Oz Tube
hello$5.344.5★
What buyers say about burts bees charcoal toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“It help whiten your teeth”
“Cleans Well”
“Quality product”
“Totally worth it”
“works well”
“Effective cleaning”
“it totally refreshes the breath”
“It does its job without that harsh feeling on your gums”
“Easy to use”
“New, lifetime favorite product”
What buyers complain about
“it didnt work”
“it burns horribly”
“not for whitening”
“Trash product”
“This is going to cost me a thousand dollars just to start”
“my teeth didnt have that smooth clean feeling at all”
“Nope - clogged drain”
“it burns horribly”
“Messy”
“my sensitivity got worse”
Top return reasons
Common questions
- Is burts bees charcoal toothpaste profitable to sell on Amazon United States?
- The niche generates $124K/yr across 3 tracked products. 90-day search growth is -28.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the burts bees charcoal toothpaste niche?
- 3 brands and 36 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in burts bees charcoal toothpaste?
- Top complaints mined from reviews: Functionality-Overall, Sensitivity-Overall, Color. The return rate is 0.3%.
- When does demand for burts bees charcoal toothpaste peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the burts bees charcoal toothpaste niche?
- Listings span $5.34–$20.17; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 16,808 reviews — the moat a new listing must climb.