Burts Bees Baby Wash

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

8.7%

Market size, estimated

$303Ka year

Peak month

January1.7× the quietest month

Top search term

burts bees baby lotion32K searches a year

Listings sell for $18.38 on average, from $7.79 to $31.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $18.38 that is $18K to $23K a year per listing.

Average price

$18.38inside the $15 to $100 sweet spot

Price range

$7.79–$31.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$18K–$23K

Returns

0.7%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,831 within Baby & Child Care. It carries 2,345 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#1,831in Baby & Child Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,345per listing

Listings tracked

12

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months