Is burts bees baby wash profitable to sell on Amazon United States?

The niche generates $303K/yr across 12 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (44/100).

How competitive is the burts bees baby wash niche?

2 brands and 569 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in burts bees baby wash?

Top complaints mined from reviews: Smell, Allergies, Adhesion/Stickiness. The return rate is 0.7%.

When does demand for burts bees baby wash peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the burts bees baby wash niche?

Listings span $7.79–$31.11; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 2,345 reviews — the moat a new listing must climb.

burts bees baby wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.79–$31.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$303K

$303K/yr · 191K searches

Review moat

Okay2,344.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, burts bees baby wash is a $303K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

burts bees baby wash market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $276K–$368K; units × avg price
Conversion rate: 8.7%
Avg BSR: #1,831
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 1.0%
Avg brand age: 70 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

569

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Burt's Bees95%
Burt's Bees Baby5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -2.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top burts bees baby wash search terms

burts bees baby lotion32K/yr +1.7%2.8% conv.
burts bees baby shampoo30K/yr +11.1%7.7% conv.
burts bees shampoo31K/yr -1.9%7.0% conv.
burts bees body wash25K/yr -3.1%4.3% conv.
burts bees baby wash14K/yr +6.5%11.9% conv.
burts bees baby shampoo and wash8K/yr +11.3%18.2% conv.
burts bees soap6K/yr +10.6%13.7% conv.
burts bees shampoo and wash6K/yr +9.5%22.4% conv.
burts bees baby gift set7K/yr -30.6%1.9% conv.
burts bees baby soap5K/yr -11.0%15.3% conv.

All search terms

Top burts bees baby wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baby Shampoo & Wash Burts Bees Tear Free Soap Baby Care Original 21 Ounce (Packaging May Vary)

Burt's Bees$13.014.6★5,893 rev

Burts Bees Baby Shampoo & Wash Tear Free Soap Baby Care Original 12 Ounce (Pack of 3)

Burt's Bees$21.864.7★3,454 rev

Burts Bees Baby Shampoo and Baby Wash Refill Original Plant-Based Formula Tear-Free Pediatrician-Tested Natural Origin Gently Cleans Sensitive Skin and Hair 33.8 Fl Oz

Burt's Bees$19.584.7★331 rev

Burts Bees Baby Sensitive Shampoo and Wash Fragrance Free Tear Free Pediatrician Tested 98.7% Natural Origin 21 Fluid Ounces

Burt's Bees$14.944.5★1,855 rev

Burts Bees Baby Nourishing Lotion Original Scent Baby Lotion - 6 Ounce Tube - Pack of 3

Burt's Bees$18.364.7★716 rev

Newest

by launch date

Burts Bees Baby Unisex Bodysuits and Pants Set 100% Organic Cotton 6-PC

Burt's Bees Baby$31.1159 rev

1y ago

Burts Bees Baby Gift Set for Baby Showers Includes Baby Essentials Shampoo and Wash with Lavender Body Lotion Wipes and Cloths Naturally-Derived Origin Skincare 3 Count

Burt's Bees$21.92155 rev

3y ago

Burts Bees Baby Shampoo and Baby Wash Refill Original Plant-Based Formula Tear-Free Pediatrician-Tested Natural Origin Gently Cleans Sensitive Skin and Hair 33.8 Fl Oz

Burt's Bees$19.58331 rev

3y ago

Burts Bees Baby Shampoo and Body Wash with Lavender Calming Tear Free Baby Soap 98% Natural Origin 12 Fl Oz (Pack of 3)

Burt's Bees$24.551,714 rev

10y ago

Burts Bees Baby Sensitive Shampoo and Wash Fragrance Free Tear Free Pediatrician Tested 98.7% Natural Origin 21 Fluid Ounces

Burt's Bees$14.941,855 rev

12y ago

What buyers say about burts bees baby wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Smell17%

“Its has a nice natural smell”

Allergies10%

“Prevents diaper rash”

Soft Feel9%

“Gentle on the skin”

Moist/Dry5%

“Good skin moistener”

Ease Of Cleaning3%

“it cleans the baby nicely”

Cleansing3%

“cleans up any red patches in a couple of days”

Ease Of Use2%

“easy to use”

Efficiency2%

“This ointment works great”

Suitability Hot Weather2%

“Its amazing especially for the hot summertime”

What buyers complain about

Smell31%

“Leaves a strange chemical scent that won't wash off”

Allergies9%

“It was notorious for causing irritation of my skin”

Adhesion/Stickiness6%

“This feels a little weird-sticky- going on”

Sensitivity-Overall5%

“they have sensitive skin”

Functionality-Overall5%

“They didn't work”

Oily/Greasy2%

“The combo creates a somewhat oily cream”

Quality-Overall2%

“Poor quality”

Size-Overall2%

“Weird fit”

Contamination2%

“Im telling you this is contamination from the start”

Ease Of Use2%

“just be aware that it is hard to open”

Top return reasons

Leak-Proof38%

Smell13%

Motor Power10%

Size-Overall6%

Advertised Vs Actual Product5%

Value For Money4%

Moist/Dry2%

Ingredients-Overall2%

Product Condition2%