burst toothbrush heads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Market size
Good$329K$329K/yr · 119K searches
Price range
Okay$8.05–$21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,125.22avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burst toothbrush heads is a $329K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
burst toothbrush heads market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $318K–$397K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 5.8%
- Avg brand age
- 42 months
- Avg seller age
- 119 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Burst74%
- YMPBO12%
- FreFeel8%
- YUNCHI4%
- iOearry2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top burst toothbrush heads search terms
- burst toothbrush heads107K/yr
- burst replacement heads9K/yr
- bruush replacement toothbrush heads3K/yr
Top burst toothbrush heads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BURST Genuine Replacement Heads for Original Sonic Electric Toothbrush (Black/3 Pack) | Ultra Soft Bristles for a Deep Clean | Stain & Plaque Removal
Burst$20.934.8★7,683 rev
BURST Genuine Replacement Heads for Original Sonic Electric Toothbrush (Rose Gold/3 Pack) | Ultra Soft Bristles for a Deep Clean | Stain & Plaque Removal
Burst$19.024.8★7,683 rev
10 Pack Replacement Toothbrush Heads Compatible with Burst Electric Toothbrush YMPBO Toothbrush Heads for Burst Sonic Toothbrush Deep Cleaning Bristle Design Black
YMPBO$10.944.3★301 rev
BURST Genuine Replacement Heads for Original Sonic Electric Toothbrush (White/3 Pack) | Ultra Soft Bristles for a Deep Clean | Stain & Plaque Removal
Burst$20.994.8★7,683 rev
BURST Genuine Replacement Heads for Kids Electric Toothbrush (Blue/3 Pack) | Perfect Fit | Ultra Soft Bristles | 9 Months of Supply
Burst$20.944.8★1,416 rev
Newest
by launch date
Replacement Brush Heads for Burst Original & Pro Sonic Electic Toothbrushes 5 Count with Travel Covers Rose Gold for Adults
FreFeel$8.10177 rev
Replacement Brush Heads for Burst Original & Pro Sonic Electic Toothbrushes 5 Count with Travel Covers Black for Adults
FreFeel$8.05177 rev
Replacement Brush Heads for Burst Original & Pro Sonic Electic Toothbrushes 5 Count with Travel Covers White for Adults
FreFeel$8.14177 rev
BURST Emergency Replacement Heads for Original Sonic Electric Toothbrush (White /2 Pack) | Ultra Soft Bristles for a Fresh Start After Sickness | Deep Clean Stain & Plaque Removal
Burst$13.9653 rev
BURST Replacement Heads for Nova Sonic Toothbrush (Pink) | Super-Soft Bristles Reduce Risk of Abrasion & Irritation | Tapered Ends Reach Below The Gumline | for a Whiter Brighter Smile
Burst$9.95107 rev
Trending
90-day click momentumBURST Replacement Heads for Nova Sonic Toothbrush (Pink) | Super-Soft Bristles Reduce Risk of Abrasion & Irritation | Tapered Ends Reach Below The Gumline | for a Whiter Brighter Smile
Burst$9.954.6★
BURST Emergency Replacement Heads for Original Sonic Electric Toothbrush (White /2 Pack) | Ultra Soft Bristles for a Fresh Start After Sickness | Deep Clean Stain & Plaque Removal
Burst$13.964.7★
Replacement Toothbrush Heads for Burst Electric Toothbrush Adults with Dust Cover Caps Soft Charcoal Bristles for Deep Cleaning Plaque Removal and Whiting Teeth 5 Counts Black
YUNCHI$9.004.4★
BURST Genuine Replacement Heads for Original Sonic Electric Toothbrush (Rose Gold/3 Pack) | Ultra Soft Bristles for a Deep Clean | Stain & Plaque Removal
Burst$19.024.8★
BURST Genuine Replacement Heads for Original Sonic Electric Toothbrush (White/3 Pack) | Ultra Soft Bristles for a Deep Clean | Stain & Plaque Removal
Burst$20.994.8★
What buyers say about burst toothbrush heads
What buyers praise and complain about, mined from review topics.What buyers love
“Came swiftly and is good quality”
“Fit perfect”
“Save Money”
“The bristles are soft”
“It cleans my gums and teeth”
“Love the bristles on these brushes”
“Durable & effective”
“Easy to use”
“As described”
“Nice color”
What buyers complain about
“Too big”
“Garbage”
“Falling Apart”
“they are too soft”
“I took me time to discovered that this brand is the reason why my teeth were no clean”
“Cheap”
“Its taking time to get used to it”
“I cant adjust the speed”
“Not interoperable with the kids brush”
“Possibility of chipping is likely”
Top return reasons
Common questions
- Is burst toothbrush heads profitable to sell on Amazon United States?
- The niche generates $329K/yr across 18 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the burst toothbrush heads niche?
- 5 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in burst toothbrush heads?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for burst toothbrush heads peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the burst toothbrush heads niche?
- Listings span $8.05–$21.13; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 2,125 reviews — the moat a new listing must climb.