Is burst kids replacement heads profitable to sell on Amazon United States?

The niche generates $622K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the burst kids replacement heads niche?

9 brands and 14 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in burst kids replacement heads?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.7%.

When does demand for burst kids replacement heads peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the burst kids replacement heads niche?

Listings span $7.97–$39.31; the average listing price is $19.43 (sweet spot $15–$100). The average incumbent carries 1,719 reviews — the moat a new listing must climb.

burst kids replacement heads

Worth a look

Shows searches that convert (15.3% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.43

avg listing price — sweet spot $15–$100

Price range

Great$7.97–$39.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$622K

$622K/yr · 209K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,718.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, burst kids replacement heads is a $622K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

burst kids replacement heads market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $583K–$777K; units × avg price
Conversion rate: 15.3%
Avg BSR: #260
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 3.9%
Avg brand age: 50 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

Burst78%
YMPBO8%
FreFeel5%
YUNCHI3%
DREBIG2%
EveryStep1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top burst kids replacement heads search terms

burst toothbrush heads107K/yr -5.3%16.1% conv.
burst kids toothbrush39K/yr -31.7%6.6% conv.
burst kids replacement heads21K/yr +10.9%20.7% conv.
burst replacement heads9K/yr +14.1%13.9% conv.
burst kids10K/yr -6.6%5.8% conv.
burst toothbrush kids10K/yr -40.0%6.2% conv.
smile toothbrush heads4K/yr -17.7%3.7% conv.
bruush replacement toothbrush heads3K/yr -21.0%5.8% conv.
burst kids toothbrush heads3K/yr -19.4%24.2% conv.
burst toothbrush heads kids2K/yr -3.8%15.4% conv.

All search terms

Top burst kids replacement heads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BURST Genuine Replacement Heads for Original Sonic Electric Toothbrush (Black/3 Pack) | Ultra Soft Bristles for a Deep Clean | Stain & Plaque Removal

Burst$20.934.8★7,683 rev

BURST Genuine Replacement Heads for Kids Electric Toothbrush (Blue/3 Pack) | Perfect Fit | Ultra Soft Bristles | 9 Months of Supply

Burst$20.944.8★1,416 rev

BURST Genuine Replacement Heads for Original Sonic Electric Toothbrush (Rose Gold/3 Pack) | Ultra Soft Bristles for a Deep Clean | Stain & Plaque Removal

Burst$19.024.8★7,683 rev

10 Pack Replacement Toothbrush Heads Compatible with Burst Electric Toothbrush YMPBO Toothbrush Heads for Burst Sonic Toothbrush Deep Cleaning Bristle Design Black

YMPBO$10.944.3★301 rev

BURST Genuine Replacement Heads for Kids Electric Toothbrush (Pink/3 Pack) | Perfect Fit | Ultra Soft Bristles | 9 Months of Supply

Burst$20.944.8★1,416 rev

Newest

by launch date

Burst$38.551,616 rev

3mo ago

8 Pack Toothbrush Replacement Heads Compatible with Burst Kids Electric Toothbrush Burst Kids Replacement Heads with Ultra-Soft Bristles Dust Cover Caps Perfectly Compatible (Blue+Pink)

DREBIG$14.3841 rev

6mo ago

Replacement Brush Heads for Burst Original & Pro Sonic Electic Toothbrushes 5 Count with Travel Covers Rose Gold for Adults

FreFeel$8.10177 rev

1y ago

Replacement Brush Heads for Burst Original & Pro Sonic Electic Toothbrushes 5 Count with Travel Covers Black for Adults

FreFeel$8.05177 rev

1y ago

Replacement Brush Heads for Burst Original & Pro Sonic Electic Toothbrushes 5 Count with Travel Covers White for Adults

FreFeel$8.14177 rev

1y ago

What buyers say about burst kids replacement heads

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Came swiftly and is good quality”

Size-Overall18%

“Fit perfect”

Value For Money12%

“Save Money”

Brush Quality5%

“Love the bristles on these brushes”

Soft Feel5%

“The bristles are soft”

Advertised Vs Actual Product5%

“As described”

Oral Hygiene4%

“It cleans my gums and teeth”

Ease Of Use4%

“Easy to use”

Durability4%

“Durable & effective”

Ease Of Cleaning3%

“still clean well”

What buyers complain about

Size-Overall21%

“Too big”

Quality-Overall16%

“Garbage”

Durability10%

“Falling Apart”

Soft Feel6%

“they are too soft”

Oral Hygiene6%

“I took me time to discovered that this brand is the reason why my teeth were no clean”

Gap/Hole3%

“Big gap”

Charging3%

“it wouldnt recharge”

Adjustability/Rotatability/Reclining3%

“I cant adjust the speed”

Compatibility-Overall3%

“Not interoperable with the kids brush”

Value For Money3%

“Cheap”

Top return reasons

Size-Overall56%

Compatibility-Overall8%

Value For Money6%

Functionality-Overall5%

Advertised Vs Actual Product5%

Color4%

Charging4%

Shape/Style2%

Defective Material/Parts2%

Product Condition1%

Common questions

Is burst kids replacement heads profitable to sell on Amazon United States?: The niche generates $622K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the burst kids replacement heads niche?: 9 brands and 14 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in burst kids replacement heads?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.7%.
When does demand for burst kids replacement heads peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the burst kids replacement heads niche?: Listings span $7.97–$39.31; the average listing price is $19.43 (sweet spot $15–$100). The average incumbent carries 1,719 reviews — the moat a new listing must climb.

burst kids replacement heads

burst kids replacement heads market data

Competition & brand share

Demand & seasonality

Top burst kids replacement heads search terms

Top burst kids replacement heads products on Amazon

Top sellers

Newest

Trending

What buyers say about burst kids replacement heads

What buyers love

What buyers complain about

Top return reasons

Common questions

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