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Burnt Orange Ribbon

Fail

Shoppers spend an estimated $27K a year here, so Burnt Orange Ribbon is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$27K/yr58K searches / yr
90-day growth
+32.3%search demand this quarter
Competition
48%top-5 click share · 18 brands · 20 sellers

Flapen Score

Burnt Orange Ribbon against its category

The dotted line is the Health & Household average. Past it, Burnt Orange Ribbon is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burnt Orange Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Burnt Orange Ribbon 58K times last year and spent an estimated $27K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+32.3%
Conversion, latest week
4.3%
Market size, estimated
$27Ka year
Peak month
September4.1× the quietest month
Top search term
burnt orange ribbon38K searches a year

02 · Price

A sale here is worth $10.65.

Listings sell for $10.65 on average, from $4.09 to $16.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.65 that is $0 to $1K a year per listing.

Average price
$10.65under the $15 to $100 sweet spot
Price range
$4.09–$16.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #240 within Gift Wrap Ribbons. It carries 1,590 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#240in Gift Wrap Ribbons
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,590per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Burnt Orange Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

24%

  • Brand 119%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Burnt Orange Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Burnt Orange Ribbon

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
75%of negative reviews mention “Color”
4.7%of orders come back
“But the store didnt have this terra cotta colorVibrant color”
A buyer, on “Color”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Burnt Orange Ribbon questions

Answered from the same tracked data.