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40

burnt orange ribbon

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 58Conversion 52Competition 61Returns 29Price range 10Avg price 39Brand share 62Review moat 49Quality gap 18

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+32.3%

90-day search growth — must beat 0% to launch

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,589.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.65

avg listing price — sweet spot $15–$100

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.09–$16.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$27K

$27K/yr · 58K searches

According to Flapen's Amazon United States niche tracking, burnt orange ribbon is a $27K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

burnt orange ribbon market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$32K–$43K
units × avg price
Conversion rate
4.3%
Avg BSR
#240
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
17.3%
Avg brand age
38 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

24%

  • CLUEWR19%
  • Vitalizart16%
  • DINDOSAL13%
  • Ribbli10%
  • MAYREEL8%
  • Jutieuo8%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +32.3% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Top burnt orange ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about burnt orange ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Color was accurate”

Quality-Overall19%

“Good quality ribbon”

Upholstery/Fabric Quality15%

“Great fabric”

Storage Capacity8%

“It keeps ribbon storage neat and tidy”

Advertised Vs Actual Product4%

“Exactly what I needed”

Texture/Consistency-Overall4%

“Soft texture”

Size-Overall4%

“Perfect width and length”

Thickness3%

“The material was thick enough for bows”

Value For Money3%

“price reasonable”

Soft Feel3%

“this ribbon is extremely soft”

What buyers complain about

Color75%

“But the store didnt have this terra cotta colorVibrant color”

Top return reasons

Color55%
Size-Overall11%
Display Colors7%
Material Quality6%
Thin6%
Advertised Vs Actual Product5%
Quality-Overall3%
Value For Money2%
Product Condition1%
Strength1%

Common questions

Is burnt orange ribbon profitable to sell on Amazon United States?
The niche generates $27K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Skip it (40/100).
How competitive is the burnt orange ribbon niche?
18 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in burnt orange ribbon?
Top complaints mined from reviews: Color. The return rate is 4.7%.
When does demand for burnt orange ribbon peak?
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 4.1× the quietest.
What does it cost to enter the burnt orange ribbon niche?
Listings span $4.09–$16.26; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 1,590 reviews — the moat a new listing must climb.