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Burn Spray

Fail

The top 5 brands take 100% of clicks, so Burn Spray is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$1.3M/yr1.1M searches / yr
90-day growth
-4.5%search demand this quarter
Competition
96%top-5 click share · 3 brands · 64 sellers

Flapen Score

Burn Spray against its category

The dotted line is the Health & Household average. Past it, Burn Spray is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burn Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Burn Spray 1.1M times last year and spent an estimated $1.3M. All 3 brands take every click. Demand peaks in Mar–May–Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
11.9%
Market size, estimated
$1.3Ma year
Peak month
June2.9× the quietest month
Top search term
dermoplast spray postpartum371K searches a year

02 · Price

A sale here is worth $10.02.

Listings sell for $10.02 on average, from $7.62 to $15.05. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 20,000 to 25,000 of them. At $10.02 that is $200K to $251K a year per listing.

Average price
$10.02under the $15 to $100 sweet spot
Price range
$7.62–$15.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
20,000–25,000
Revenue per listing a year
$200K–$251K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Alternative Pain Relief. It carries 30,205 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Alternative Pain Relief
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
30,205per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Burn Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 29%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Burn Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Burn Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dermoplast spray postpartum371K/yr
  • dermoplast134K/yr
  • dermoplast spray136K/yr
  • dermaplast postpartum130K/yr
  • dermaplast55K/yr
  • burn spray35K/yr
  • postpartum spray35K/yr
  • dermaplast spray30K/yr
  • dermoplast postpartum23K/yr
  • dermoplast pain burn & itch relief spray16K/yr

Reviews and returns

What reviews say buyers love and hate about Burn Spray

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Was bigger bottle than expected”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Burn Spray questions

Answered from the same tracked data.