Is burn spray profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (40/100).

How competitive is the burn spray niche?

3 brands and 64 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in burn spray?

Top complaints mined from reviews: Size-Overall, Durability, Pain Relief-Overall. The return rate is 0.0%.

When does demand for burn spray peak?

Demand peaks in Mar–May–Jun; the busiest month runs 2.9× the quietest.

What does it cost to enter the burn spray niche?

Listings span $7.62–$15.05; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 30,205 reviews — the moat a new listing must climb.

burn spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.3M

$1.3M/yr · 1.1M searches

Avg price

Okay$10.02

avg listing price — sweet spot $15–$100

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad30,204.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Price range

Bad$7.62–$15.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, burn spray is a $1.3M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun. Verdict: Skip it — 40/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

burn spray market data

Units sold / yr: 100K–125K; avg 20,000–25,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 11.9%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Dermoplast84%
Frida Mom9%
TUCKS6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

Peak months: Mar, May, Jun · busiest ÷ quietest = 2.9×

Open Trend

Top burn spray search terms

dermoplast spray postpartum371K/yr -14.5%10.9% conv.
dermoplast134K/yr +10.3%8.8% conv.
dermoplast spray136K/yr -12.9%12.4% conv.
dermaplast postpartum130K/yr -9.0%11.5% conv.
dermaplast55K/yr +12.2%11.6% conv.
burn spray35K/yr +35.2%3.7% conv.
postpartum spray35K/yr -13.8%4.3% conv.
dermaplast spray30K/yr -2.0%12.5% conv.
dermoplast postpartum23K/yr -11.5%5.0% conv.
dermoplast pain burn & itch relief spray16K/yr +43.1%15.5% conv.

All search terms

Top burn spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)

Dermoplast$7.714.7★46,151 rev

Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)

Dermoplast$15.054.7★46,151 rev

TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals

TUCKS$7.624.8★61,758 rev

Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz

Frida Mom$11.914.7★9,589 rev

Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz

Frida Mom$10.094.7★9,589 rev

Newest

by launch date

Frida Mom Anesthetic Spray Hospital Strength Benzocaine and Glycerin for Instant Relief and Healing Dermatologist Tested with Aloe and Witch Hazel Postpartum Essentials 3.5oz

Frida Mom$11.919,589 rev

11mo ago

Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz Pack of 2 (Packaging May Vary)

Dermoplast$15.0546,151 rev

3y ago

Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz

Frida Mom$10.099,589 rev

7y ago

Dermoplast First Aid Spray Analgesic & Antiseptic Spray for Wounds Minor Cuts Scrapes and Burns Wound Care 2.75 Ounce (Packaging May Vary)

Dermoplast$7.777,990 rev

8y ago

Dermoplast Pain Burn & Itch Relief Spray for Minor Cuts Burns and Bug Bites 2.75 Oz (Packaging May Vary)

Dermoplast$7.7146,151 rev

9y ago

What buyers say about burn spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great product & came as described”

Value For Money8%

“Great value for money”

Ease Of Use8%

“Easy to use”

Efficiency7%

“Very effective”

Soothing Effect7%

“Nice cool calming effect”

Advertised Vs Actual Product5%

“As advertised”

Comfort-Overall5%

“Great comfort”

Itch Relief3%

“Would buy a million times over the itch”

Fertility/Conception3%

“These are a life saver they helped me so much after I had my baby”

Breastfeeding Friendly2%

“These definitely came in handy during postpartum recovery, and I would recommend them to other new moms looking for something that provides quick and soothing relief”

What buyers complain about

Size-Overall8%

“Was bigger bottle than expected”

Durability8%

“then stopped working”

Pain Relief-Overall7%

“Almost no pain relief”

Leak-Proof6%

“Inside was leaking liquid”

Functionality-Overall5%

“Didn't work well for me”

Ease Of Use5%

“no way to use it”

Allergies4%

“gave me a rash”

Smell4%

“- The scent is noticeable at first. but fades quickly”

Value For Money3%

“Expensive”

Sensitivity-Overall3%

“slightly burns too”

Common questions

Is burn spray profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (40/100).
How competitive is the burn spray niche?: 3 brands and 64 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in burn spray?: Top complaints mined from reviews: Size-Overall, Durability, Pain Relief-Overall. The return rate is 0.0%.
When does demand for burn spray peak?: Demand peaks in Mar–May–Jun; the busiest month runs 2.9× the quietest.
What does it cost to enter the burn spray niche?: Listings span $7.62–$15.05; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 30,205 reviews — the moat a new listing must climb.