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Burn Kit

Fail

The products selling today already average 4.8★, so Burn Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$68K/yr44K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
73%top-5 click share · 11 brands · 26 sellers

Flapen Score

Burn Kit against its category

The dotted line is the Health & Household average. Past it, Burn Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burn Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Burn Kit 44K times last year and spent an estimated $68K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
8.6%
Market size, estimated
$68Ka year
Peak month
November1.5× the quietest month
Top search term
burn kit26K searches a year

02 · Price

A sale here is worth $17.93.

Listings sell for $17.93 on average, from $4.13 to $24.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.93 that is $4K to $9K a year per listing.

Average price
$17.93inside the $15 to $100 sweet spot
Price range
$4.13–$24.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #284 within Burn Care. It carries 1,223 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#284in Burn Care
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
1,223per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Burn Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

26

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • Brand 141%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 17%)

Demand

Burn Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Burn Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burn kit26K/yr
  • burn kit first aid9K/yr
  • burn first aid kit5K/yr
  • first aid burn kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Burn Kit

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.1%of orders come back
“Not expensive enough to be worth the return”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Burn Kit questions

Answered from the same tracked data.