Burn Jel
FailThe top 5 brands take 99% of clicks, so Burn Jel is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $23K/yr15K searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 37 sellers
Flapen Score
Burn Jel against its category
The dotted line is the Health & Household average. Past it, Burn Jel is stronger. Inside it, weaker.
Market
The Burn Jel market on Amazon at a glance
Shoppers on Amazon United States searched for Burn Jel 15K times last year and spent an estimated $23K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $23Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- burn jel9K searches a year
02 · Price
A sale here is worth $14.25.
Listings sell for $14.25 on average, from $7.76 to $23.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $14.25 that is $1K to $4K a year per listing.
- Average price
- $14.25under the $15 to $100 sweet spot
- Price range
- $7.76–$23.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #315 within Burn Care. It carries 1,881 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #315in Burn Care
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 1,881per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Burn Jel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Water Jel Burn Jel Minor Burn Relief Gel Squeeze Bottle 4 oz
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 2,067
- Age
- 22y ago

Water-Jel Burn Jel 3.5 g Packets Box of 25
- Price
- $23.95
- Rating
- 4.8/5
- Reviews
- 195
- Age
- 7y ago

Water Jel Burn Jel Minor Burn Relief Gel Squeeze Bottle 4 oz
- Price
- $14.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 22y ago

Globe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes
- Price
- $12.78
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 3y ago

Water Jel 2421 Water-Jel Unit Dose Burn Gel 3.5 gm Packet (Pack of 6)
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 12y ago
Trending
estimated 90-day click momentum
Water Jel Burn Jel Minor Burn Relief Gel Squeeze Bottle 4 oz
- Price
- $14.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 22y ago

Water-Jel 53380M Sterile Burn Dressings 2 x 6
- Price
- $9.97
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 20y ago

Alocane Max Emergency Burn Gel 4% Lidocaine Hydrochloride Antiseptic Kills 99% of Germs Maximum Strength Pain and Itch Relief for Sunburns First Aid Burn Gel with Aloe Vera 2.5 fl oz
- Price
- $7.89
- Rating
- 4.7/5
- Reviews
- 9,526
- Age
- 12y ago

Water-Jel Burn Jel 3.5 g Packets Box of 25
- Price
- $23.95
- Rating
- 4.8/5
- Reviews
- 195
- Age
- 7y ago

Globe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes
- Price
- $12.78
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 3y ago
Newest
by launch date
Globe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes
- Price
- $12.78
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 3y ago

ALOCANE Max Maximum Strength Emergency Burn Gel With Lidocaine and Antiseptic 4% Lidocaine Fast Pain and Itch Relief Sunburn Relief Cuts Scrapes First Aid Burn Care 4.0 Fluid Ounce
- Price
- $12.13
- Rating
- 4.7/5
- Reviews
- 9,526
- Age
- 5y ago

Burn Free Pain Relieving Gel Single Use Packet 12 Pack/Cools Soothes Moisturizes Relieves Pain/for All Minor Burns Including Sunburn / 12 x 1/8 Ounce
- Price
- $10.06
- Rating
- 4.8/5
- Reviews
- 213
- Age
- 7y ago

Water-Jel Burn Jel 3.5 g Packets Box of 25
- Price
- $23.95
- Rating
- 4.8/5
- Reviews
- 195
- Age
- 7y ago

Water Jel 2421 Water-Jel Unit Dose Burn Gel 3.5 gm Packet (Pack of 6)
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
37
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Safeguard Medical67%
- Generic14%
- Alocane8%
- Globe5%
- Water Jel4%
- STUBDL1%
Demand
Burn Jel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
Search terms
Top Burn Jel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- burn jel9K/yr
- water jel4K/yr
- water jel burn jel2K/yr
Reviews and returns
What reviews say buyers love and hate about Burn Jel
We read the reviews and the return reasons for every product selling here.
“They burn my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burn Jel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









