burn jel
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Price range
Good$7.76–$23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,881.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$23K$23K/yr · 15K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burn jel is a $23K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
burn jel market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #315
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 3.9%
- Avg brand age
- 102 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
37
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Safeguard Medical67%
- Generic14%
- Alocane8%
- Globe5%
- Water Jel4%
- STUBDL1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
Top burn jel search terms
- burn jel9K/yr
- water jel4K/yr
- water jel burn jel2K/yr
Top burn jel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Water Jel Burn Jel Minor Burn Relief Gel Squeeze Bottle 4 oz
Safeguard Medical$12.834.8★2,067 rev
Water-Jel Burn Jel 3.5 g Packets Box of 25
Safeguard Medical$23.954.8★195 rev
Water Jel Burn Jel Minor Burn Relief Gel Squeeze Bottle 4 oz
Generic$14.055.0★2 rev
Globe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes
Globe$12.784.8★250 rev
Water Jel 2421 Water-Jel Unit Dose Burn Gel 3.5 gm Packet (Pack of 6)
Safeguard Medical$8.224.6★354 rev
Newest
by launch dateGlobe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes
Globe$12.78250 rev
ALOCANE Max Maximum Strength Emergency Burn Gel With Lidocaine and Antiseptic 4% Lidocaine Fast Pain and Itch Relief Sunburn Relief Cuts Scrapes First Aid Burn Care 4.0 Fluid Ounce
Alocane$12.139,526 rev
Burn Free Pain Relieving Gel Single Use Packet 12 Pack/Cools Soothes Moisturizes Relieves Pain/for All Minor Burns Including Sunburn / 12 x 1/8 Ounce
STUBDL$10.06213 rev
Water-Jel Burn Jel 3.5 g Packets Box of 25
Safeguard Medical$23.95195 rev
Water Jel 2421 Water-Jel Unit Dose Burn Gel 3.5 gm Packet (Pack of 6)
Safeguard Medical$8.22354 rev
Trending
90-day click momentumWater Jel Burn Jel Minor Burn Relief Gel Squeeze Bottle 4 oz
Generic$14.055.0★
Water-Jel 53380M Sterile Burn Dressings 2 x 6
Safeguard Medical$9.974.8★
Alocane Max Emergency Burn Gel 4% Lidocaine Hydrochloride Antiseptic Kills 99% of Germs Maximum Strength Pain and Itch Relief for Sunburns First Aid Burn Gel with Aloe Vera 2.5 fl oz
Alocane$7.894.7★
Water-Jel Burn Jel 3.5 g Packets Box of 25
Safeguard Medical$23.954.8★
Globe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes
Globe$12.784.8★
What buyers say about burn jel
What buyers praise and complain about, mined from review topics.What buyers love
“Works as described”
“works powerful”
“Pretty good for fire ant bites”
“helping to cool the skin”
“It's cooling, easy to use and smells good too”
“Good product”
“this product provided fast-acting cooling /soothing relief”
“Easy yo follow instructions”
“Burn no more”
“this product provided fast-acting cooling /soothing relief”
What buyers complain about
“They burn my skin”
“I apparently have an allergy to these monsters so I need something for the first 48 hours of itch and swelling”
“I managed to burn my lower arms on the underside of my wrists”
“Horrible sunburn”
“not great pain free antiseptic”
“as soon as we applied it she started crying from pain”
“despite costing significantly more”
“burns”
“burns”
“Small size”
Top return reasons
Common questions
- Is burn jel profitable to sell on Amazon United States?
- The niche generates $23K/yr across 13 tracked products. 90-day search growth is +13.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the burn jel niche?
- 6 brands and 37 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in burn jel?
- Top complaints mined from reviews: Skin Health, Allergies, Sprain/Strain. The return rate is 0.1%.
- When does demand for burn jel peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the burn jel niche?
- Listings span $7.76–$23.95; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 1,881 reviews — the moat a new listing must climb.