Is burn gel profitable to sell on Amazon United States?

The niche generates $300K/yr across 19 tracked products. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the burn gel niche?

15 brands and 86 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in burn gel?

Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.2%.

When does demand for burn gel peak?

Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the burn gel niche?

Listings span $4.04–$24.38; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 2,458 reviews — the moat a new listing must climb.

burn gel

Worth a look

Shows low returns (0.2%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.24

avg listing price — sweet spot $15–$100

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Market size

Good$300K

$300K/yr · 165K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.04–$24.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,458.11

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, burn gel is a $300K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

burn gel market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $265K–$331K; units × avg price
Conversion rate: 13.8%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.4%
Avg brand age: 80 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

Alocane33%
Globe14%
Safetec11%
CareAll10%
Safeguard Medical9%
Neosporin4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top burn gel search terms

burn gel110K/yr +28.3%11.6% conv.
burn gel packets27K/yr +17.4%14.4% conv.
burn jel9K/yr +29.0%9.8% conv.
burn relief gel7K/yr +26.7%11.7% conv.
burn gel with lidocaine5K/yr +27.3%7.4% conv.
burn gel individual packets5K/yr +8.1%14.6% conv.
burning gel2K/yr -3.4%6.9% conv.

All search terms

Top burn gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alocane Max Emergency Burn Gel 4% Lidocaine Hydrochloride Antiseptic Kills 99% of Germs Maximum Strength Pain and Itch Relief for Sunburns First Aid Burn Gel with Aloe Vera 2.5 fl oz

Alocane$7.894.7★9,526 rev

Globe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes

Globe$12.784.8★250 rev

Safetec First Aid Burn Gel 0.09gm Packets (25 Packets)

Safetec$8.274.7★396 rev

CareALL First Aid Burn Relief Cream 0.9g Packets (Pack of 25) Pain Relieving First Aid Cream for Temporary Relief of Pain from Minor Burns Cuts and Scrapes. Prevents Infection

CareAll$5.534.8★748 rev

ALOCANE Max Maximum Strength Emergency Burn Gel With Lidocaine and Antiseptic 4% Lidocaine Fast Pain and Itch Relief Sunburn Relief Cuts Scrapes First Aid Burn Care 4.0 Fluid Ounce

Alocane$12.134.7★9,526 rev

Newest

by launch date

EVERLIT Burn Kit with Sterile Waterproof Wound Dressing | Hydrogel-Foam Burn Dressings Burn Gel Non-Stick Pads Gauze & Shears | 30pcs First Aid Supplies for Instant Cooling Soothing & Relief

EVERLIT$24.38314 rev

1y ago

Burn Gel Packets for First Aid 25 Pack Hydrogel Burn Relief Gel with Heat Sinking Technology Instant Cooling for Minor Burns Sunburns & Scalds Soothing Burn Cream Developed by RN (Pack of 25)

BURN-FIX$14.17152 rev

1y ago

CareALL First Aid Burn Relief Cream 0.9g Packets (Pack of 25) Pain Relieving First Aid Cream for Temporary Relief of Pain from Minor Burns Cuts and Scrapes. Prevents Infection

CareAll$5.53748 rev

2y ago

First Aid Burn Cream Packets Box of 144 Burn Ointment with Lidocaine and Benzalkonium Chloride for Minor Scrapes Cuts and Skin Irritations Home and Medical Skincare

Epic Medical Supply$12.80270 rev

2y ago

JJ CARE Burn Gel (Pack of 160) Soothing Burn Gel Packets for Minor Burns First Aid Jel & Sunburn Relief Individual Packets with Lidocaine and Aloe Vera (0.9 Grams per Packet)

JJ CARE$16.88184 rev

3y ago

What buyers say about burn gel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Well put together quality kit”

Efficiency13%

“VERY NICE it does what is supposed to do”

Value For Money8%

“GREAT PRICE”

Skin Health7%

“Eczema Relief”

Advertised Vs Actual Product6%

“Works as advertised”

Fever Relief5%

“Helps kills infections”

Size-Overall4%

“Just the right size for what you need”

Allergies4%

“No skin irritation”

Ease Of Use2%

“easy to use”

Inflammation2%

“The burn gel is effective for reducing pain associated with burns”

What buyers complain about

Allergies11%

“itchy skin rash”

Skin Health10%

“Feel like burning cigarettes on my finger”

Functionality-Overall8%

“Did not work”

Value For Money6%

“Waste of money”

Pain Relief-Overall6%

“This thing is magic✨🫶🏻 I had a burn on my hand, and it was very painful and severe,”

Side Effects4%

“side effects of certain prescriptions”

Burnt/Roasted/Overbaked3%

“Burns”

Adhesion/Stickiness3%

“Sticky mess that doesnt work for what it applied for”

Sensitivity-Overall2%

“Horrible sunburn”

De-Grease2%

“General is too greasy for my skin”

Top return reasons

Size-Overall46%

Functionality-Overall9%

Ingredients-Overall8%

Leak-Proof8%

Value For Money6%

Advertised Vs Actual Product6%

Smell5%

Product Condition2%

Adhesion/Stickiness1%

Color1%

Common questions

Is burn gel profitable to sell on Amazon United States?: The niche generates $300K/yr across 19 tracked products. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the burn gel niche?: 15 brands and 86 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in burn gel?: Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.2%.
When does demand for burn gel peak?: Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the burn gel niche?: Listings span $4.04–$24.38; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 2,458 reviews — the moat a new listing must climb.