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Burn Gel

Maybe

An estimated 0.2% of orders come back. But the products selling today already average 4.8★, so Burn Gel is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$300K/yr165K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
63%top-5 click share · 15 brands · 86 sellers

Flapen Score

Burn Gel against its category

The dotted line is the Health & Household average. Past it, Burn Gel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burn Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Burn Gel 165K times last year and spent an estimated $300K. The top 5 brands take 77% of clicks. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
13.8%
Market size, estimated
$300Ka year
Peak month
July1.8× the quietest month
Top search term
burn gel110K searches a year

02 · Price

A sale here is worth $13.24.

Listings sell for $13.24 on average, from $4.04 to $24.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $13.24 that is $13K to $17K a year per listing.

Average price
$13.24under the $15 to $100 sweet spot
Price range
$4.04–$24.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$17K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #35 within Burn Care. It carries 2,458 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#35in Burn Care
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
2,458per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Burn Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$30K$60K$90K$120K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

86

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

19%

  • Alocane33%
  • Globe14%
  • Safetec11%
  • CareAll10%
  • Safeguard Medical9%
  • Neosporin4%

Demand

Burn Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Burn Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • burn gel110K/yr
  • burn gel packets27K/yr
  • burn jel9K/yr
  • burn relief gel7K/yr
  • burn gel with lidocaine5K/yr
  • burn gel individual packets5K/yr
  • burning gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Burn Gel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Allergies”
0.2%of orders come back
“itchy skin rash”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Burn Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data