Burn Gel
MaybeAn estimated 0.2% of orders come back. But the products selling today already average 4.8★, so Burn Gel is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $300K/yr165K searches / yr
- 90-day growth
- +25.4%search demand this quarter
- Competition
- 63%top-5 click share · 15 brands · 86 sellers
Flapen Score
Burn Gel against its category
The dotted line is the Health & Household average. Past it, Burn Gel is stronger. Inside it, weaker.
Market
The Burn Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Burn Gel 165K times last year and spent an estimated $300K. The top 5 brands take 77% of clicks. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- +25.4%
- Conversion, latest week
- 13.8%
- Market size, estimated
- $300Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- burn gel110K searches a year
02 · Price
A sale here is worth $13.24.
Listings sell for $13.24 on average, from $4.04 to $24.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $13.24 that is $13K to $17K a year per listing.
- Average price
- $13.24under the $15 to $100 sweet spot
- Price range
- $4.04–$24.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #35 within Burn Care. It carries 2,458 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #35in Burn Care
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 2,458per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Burn Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
86
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
19%
- Brand 133%
- Brand 214%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 64%
Demand
Burn Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Search terms
Top Burn Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- burn gel110K/yr
- burn gel packets27K/yr
- burn jel9K/yr
- burn relief gel7K/yr
- burn gel with lidocaine5K/yr
- burn gel individual packets5K/yr
- burning gel2K/yr
Reviews and returns
What reviews say buyers love and hate about Burn Gel
We read the reviews and the return reasons for every product selling here.
“itchy skin rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burn Gel questions
Answered from the same tracked data.