Is burn cream profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 14 tracked products. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the burn cream niche?

10 brands and 73 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in burn cream?

Top complaints mined from reviews: Skin Health, Allergies, Value For Money. The return rate is 0.1%.

When does demand for burn cream peak?

Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the burn cream niche?

Listings span $4.13–$22.08; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 3,167 reviews — the moat a new listing must climb.

burn cream

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.0M

$1.0M/yr · 734K searches

Growth

Good+23.2%

90-day search growth — must beat 0% to launch

Price range

Okay$4.13–$22.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.35

avg listing price — sweet spot $15–$100

Review moat

Okay3,167.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, burn cream is a $1.0M/yr Amazon United States market (734K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

burn cream market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 13.5%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.4%
Avg brand age: 76 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Alocane43%
Silver Miracles15%
Neosporin13%
CareAll10%
Globe6%
Amazon Basic Care5%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top burn cream search terms

burn cream356K/yr +24.5%12.9% conv.
burn gel110K/yr +28.3%10.3% conv.
burn ointment40K/yr +10.8%10.1% conv.
burn relief21K/yr +46.4%7.7% conv.
alocane emergency burn gel19K/yr +67.3%20.8% conv.
crema para quemaduras en la piel26K/yr -5.6%2.8% conv.
burn cream with lidocaine18K/yr +36.0%12.4% conv.
burn care16K/yr +10.5%6.1% conv.
burns23K/yr -15.6%1.1% conv.
alocane12K/yr +69.3%13.4% conv.

All search terms

Top burn cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alocane Max Emergency Burn Gel 4% Lidocaine Hydrochloride Antiseptic Kills 99% of Germs Maximum Strength Pain and Itch Relief for Sunburns First Aid Burn Gel with Aloe Vera 2.5 fl oz

Alocane$7.894.7★9,526 rev

Silver Miracles - Colloidal Silver Gel - Nano Silver Gel Wound Care - Healing Ointment for Burns & Irritated Skin - for All Skin Types - 4 Oz Unscented

Silver Miracles$16.144.5★12,639 rev

Neosporin + Burn Relief Dual Action Ointment First Aid Topical Antibiotic & Analgesic for 24-Hour Infection Protection & Maximum Strength Burn Relief for Minor Cuts Scrapes and Burns .5 oz

Neosporin$6.604.8★1,875 rev

CareALL First Aid Burn Relief Cream 0.9g Packets (Pack of 25) Pain Relieving First Aid Cream for Temporary Relief of Pain from Minor Burns Cuts and Scrapes. Prevents Infection

CareAll$5.534.8★748 rev

ALOCANE Max Maximum Strength Emergency Burn Gel With Lidocaine and Antiseptic 4% Lidocaine Fast Pain and Itch Relief Sunburn Relief Cuts Scrapes First Aid Burn Care 4.0 Fluid Ounce

Alocane$12.134.7★9,526 rev

Newest

by launch date

Medagel The Original Moist Burn Pad - Hydrogel Healing Pads Soothing & Moist Skin Care Patch for Burns & Wounds 2 x 3 Dressing

Medagel$11.97245 rev

2y ago

CareALL First Aid Burn Relief Cream 0.9g Packets (Pack of 25) Pain Relieving First Aid Cream for Temporary Relief of Pain from Minor Burns Cuts and Scrapes. Prevents Infection

CareAll$5.53748 rev

2y ago

Globe First Aid Burn Cream 0.9g Packets (Box of 144) Advanced First Aid Cream for Temporary Relief of Minor Burns Cuts and Scrapes

Globe$9.79322 rev

3y ago

Globe First Aid Burn Gel with Aloe 0.9g Packets (Box of 144) Advanced First Aid Gel for Temporary Relief of Minor Burns Cuts and Scrapes

Globe$12.78250 rev

3y ago

Amazon Basic Care First Aid Antibiotic + Burn Relief Maximum Strength Triple Antibiotic Ointment for Minor Cuts Scrapes Infection Protection 1 ounce (Pack of 1)

Amazon Basic Care$4.801,012 rev

4y ago

What buyers say about burn cream

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency15%

“VERY NICE it does what is supposed to do”

Quality-Overall12%

“This gel is great”

Skin Health8%

“Eczema Relief”

Advertised Vs Actual Product7%

“Works as advertised”

Value For Money7%

“reasonably priced”

Fever Relief6%

“Helps kills infections”

Allergies4%

“The irritation reduced significantly”

Itch Relief3%

“It takes care of Itching”

Inflammation3%

“The burn gel is effective for reducing pain associated with burns”

Ease Of Use2%

“Its easy to use”

What buyers complain about

Skin Health10%

“Feel like burning cigarettes on my finger”

Allergies10%

“I turned out to be allergic”

Value For Money10%

“despite costing significantly more”

Functionality-Overall9%

“Did not work”

Pain Relief-Overall6%

“This thing is magic✨🫶🏻 I had a burn on my hand, and it was very painful and severe,”

Ease Of Use3%

“Could not use”

Burnt/Roasted/Overbaked3%

“Burns”

Color Fading/Discoloration3%

“If it is taken excessively it might cause discoloring of the skin”

Adhesion/Stickiness2%

“One thing to note is that these pads dont have any adhesive”

Sensitivity-Overall2%

“Horrible sunburn”

Top return reasons

Functionality-Overall23%

Size-Overall15%

Value For Money15%

Advertised Vs Actual Product9%

Leak-Proof8%

Adhesion/Stickiness8%

Ingredients-Overall6%

Product Condition5%

Contamination5%

Ease Of Use4%

Common questions

Is burn cream profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 14 tracked products. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the burn cream niche?: 10 brands and 73 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in burn cream?: Top complaints mined from reviews: Skin Health, Allergies, Value For Money. The return rate is 0.1%.
When does demand for burn cream peak?: Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the burn cream niche?: Listings span $4.13–$22.08; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 3,167 reviews — the moat a new listing must climb.