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Burn Bandage

Maybe

An estimated 0.2% of orders come back. But the products selling today already average 4.6★, so Burn Bandage is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$238K/yr178K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
56%top-5 click share · 12 brands · 68 sellers

Flapen Score

Burn Bandage against its category

The dotted line is the Health & Household average. Past it, Burn Bandage is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burn Bandage market on Amazon at a glance

Shoppers on Amazon United States searched for Burn Bandage 178K times last year and spent an estimated $238K. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
10.6%
Market size, estimated
$238Ka year
Peak month
July1.6× the quietest month
Top search term
burn bandages66K searches a year

02 · Price

A sale here is worth $12.65.

Listings sell for $12.65 on average, from $5.32 to $21.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $12.65 that is $13K to $16K a year per listing.

Average price
$12.65under the $15 to $100 sweet spot
Price range
$5.32–$21.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #147 within Bandages & Bandaging Supplies. It carries 2,842 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#147in Bandages & Bandaging Supplies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,842per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Burn Bandage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

68

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

12%

  • Brand 126%
  • Brand 220%
  • Brand 316%
  • Brand 410%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (6 brands, 12%)

Demand

Burn Bandage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Burn Bandage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burn bandages66K/yr
  • hydrogel burn pads21K/yr
  • burn pads21K/yr
  • burn patches10K/yr
  • burn bandage10K/yr
  • bandages for burns7K/yr
  • burn gel pads5K/yr
  • burn bandaid6K/yr
  • moist burn pads6K/yr
  • hydrogel burn bandages5K/yr

Reviews and returns

What reviews say buyers love and hate about Burn Bandage

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
20%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Doesn't stick”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Burn Bandage questions

Answered from the same tracked data.