Burgundy Ribbon

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months

645K

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

7.4%

Market size, estimated

$351Ka year

Peak month

November6.7× the quietest month

Top search term

burgundy ribbon211K searches a year

Listings sell for $7.38 on average, from $4.04 to $15.49. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $7.38 that is $6K to $7K a year per listing.

Average price

$7.38under the $15 to $100 sweet spot

Price range

$4.04–$15.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$7K

Returns

4.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #94 within Gift Wrap Ribbons. It carries 1,237 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#94in Gift Wrap Ribbons

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,237per listing

Listings tracked

43

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months