burgundy ribbon
Skip itPrices mostly outside the sweet spot ($4.04–$15.49) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,236.93avg incumbent reviews — the moat a new listing must climb
Market size
Good$351K$351K/yr · 645K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.38avg listing price — sweet spot $15–$100
Price range
Bad$4.04–$15.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, burgundy ribbon is a $351K/yr Amazon United States market (645K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
burgundy ribbon market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- $369K–$443K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.1%
- Avg brand age
- 36 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
29
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
39%
Top 20: 76%
Open market
41%
- Ribbli18%
- ATRBB11%
- STARKET11%
- Jutieuo7%
- CLUEWR7%
- YASEO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Top burgundy ribbon search terms
- burgundy ribbon211K/yr
- maroon ribbon87K/yr
- dark red ribbon43K/yr
- burgundy ribbon 1 inch15K/yr
- burgundy satin ribbon24K/yr
- burgundy velvet ribbon154K/yr
- burgundy ribbon 1 1/2 inch8K/yr
- wine red ribbon15K/yr
- burgandy ribbon14K/yr
- crimson ribbon6K/yr
Top burgundy ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ATRBB 25 Yards 1-1/2 inch Wine Red Satin Ribbon for Gift Wrapping
ATRBB$6.374.7★4,024 rev
Burgundy Ribbon for Gift Wrapping 3/8 in 25 Yards Dark Red Ribon Maroon Ribbon Red Ribon for Christmas Tree Wine Red for Crafts Burgundy Satin Wedding
STARKET$4.414.7★301 rev
YASEO 1 Inch Wine Red Solid Satin Ribbon for Gift Wrapping 50 Yards
YASEO$6.974.7★5,057 rev
Ribbli Double Faced Burgundy Satin Ribbon 3/8 x Continuous 25 Yards Use for Bows Bouquet Gift Wrapping Floral Arrangement
Ribbli$8.354.8★5,715 rev
Red Ribbon for Gift Wrapping 1 Inch 25 Yds Satin Ribbons for Hair Wine Ribbon Burgundy Ribbons for Crafts Wedding Decor Flower Bouquet Chirstmas Hair Bows Sewing Teacher
Xioabre$6.464.6★329 rev
Newest
by launch date
1-1/2 Inches Burgundy Satin Ribbon 50 Yards Maroon Fabric Ribbon for Flower Bouquet Gift Wrapping Eternal Roses Bows Making DIY Crafts
Meolvic$5.7747 rev
SJRIRG 1/2 Inch Burgundy Satin Ribbon 50 Yards Single Face Polyester
SJRIRG$5.3990 rev
Jutieuo 100 Yards 1 Inch Burgundy Satin Ribbon Dark Wine Red Solid Craft Fabric Ribbon for Christmas Gift Wrapping Bows Making Flower Bouquet Wedding Party Decoration
Jutieuo$6.75330 rev
Burgundy Ribbon Thin 3/8 Inch 25 Yards Maroon Ribbon for Flower Bouquet Dark Red Ribbons Wine Red Satin Ribbons Valentines Day Gift Ribon for Gift Wrapping Fabric Crafts Wedding Decor Floral
Goqaoix$4.3436 rev
CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 100 Yards
CLUEWR$8.87310 rev
Trending
90-day click momentum1-1/2 Inches Burgundy Satin Ribbon 50 Yards Maroon Fabric Ribbon for Flower Bouquet Gift Wrapping Eternal Roses Bows Making DIY Crafts
Meolvic$5.774.3★
CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 100 Yards
CLUEWR$8.874.6★
Mauproy 1-1/2 Inch Wide Dark Red Satin Ribbon 50 Yards Solid Polyester Fabric Ribbon for Roses Making Gift Wrapping Flower Bouquets Wedding Decorations Handmade Crafts
Mauproy$6.814.7★
Jutieuo 100 Yards 1 Inch Burgundy Satin Ribbon Dark Wine Red Solid Craft Fabric Ribbon for Christmas Gift Wrapping Bows Making Flower Bouquet Wedding Party Decoration
Jutieuo$6.754.5★
SJRIRG 1/2 Inch Burgundy Satin Ribbon 50 Yards Single Face Polyester
SJRIRG$5.394.8★
What buyers say about burgundy ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“the color is accurate”
“The quantity is generous for this type of quality”
“Excellent and as described”
“fair pricing”
“It adds a touch of elegance to any vase and other decor pieces”
“Super easy to use”
“Perfect size”
“Liked the material”
“Seems very durable”
“Pretty and elegant”
What buyers complain about
“Darker than expected”
“the material does not feel the same”
“it is just so pricey for the length”
“It is a bit thin”
“Poor quality”
“it was so thin that if you stretch it”
Top return reasons
Common questions
- Is burgundy ribbon profitable to sell on Amazon United States?
- The niche generates $351K/yr across 43 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the burgundy ribbon niche?
- 27 brands and 29 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in burgundy ribbon?
- Top complaints mined from reviews: Color, Material Quality, Value For Money. The return rate is 4.2%.
- When does demand for burgundy ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the burgundy ribbon niche?
- Listings span $4.04–$15.49; the average listing price is $7.38 (sweet spot $15–$100). The average incumbent carries 1,237 reviews — the moat a new listing must climb.