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Burgundy Plates

Maybe

Products sell for $27.66 on average, inside the sweet spot. But the products selling today already average 4.6★, so Burgundy Plates is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$112K/yr132K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
30%top-5 click share · 29 brands · 30 sellers

Flapen Score

Burgundy Plates against its category

The dotted line is the Health & Household average. Past it, Burgundy Plates is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Plates 132K times last year and spent an estimated $112K. The top 5 brands take 59% of clicks. Demand peaks in May–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
3.1%
Market size, estimated
$112Ka year
Peak month
November2.6× the quietest month
Top search term
burgundy plates32K searches a year

02 · Price

A sale here is worth $27.66.

Listings sell for $27.66 on average, from $8.83 to $76.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.66 that is $0 to $3K a year per listing.

Average price
$27.66inside the $15 to $100 sweet spot
Price range
$8.83–$76.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #510 within Disposable Plates, Bowls & Cutlery. It carries 1,089 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#510in Disposable Plates, Bowls & Cutlery
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,089per listing
Listings tracked
49

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Burgundy Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

30

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

30%

Top 20: 75%

Open market

35%

  • Brand 115%
  • Brand 215%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Burgundy Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Burgundy Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy plates32K/yr
  • maroon plates13K/yr
  • burgundy plastic plates22K/yr
  • maroon paper plates8K/yr
  • burgundy paper plates10K/yr
  • burgundy plates disposable13K/yr
  • maroon plastic plates6K/yr
  • burgundy disposable plates11K/yr
  • burgundy plates and napkins party supplies5K/yr
  • burgundy party plates4K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Plates

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
18%of negative reviews mention “Color”
2.9%of orders come back
“Bad color”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Burgundy Plates questions

Answered from the same tracked data.