Is burgundy napkins profitable to sell on Amazon United States?

The niche generates $165K/yr across 59 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the burgundy napkins niche?

43 brands and 46 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in burgundy napkins?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Value For Money. The return rate is 6.3% — above our launch gate.

When does demand for burgundy napkins peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the burgundy napkins niche?

Listings span $5.30–$83.02; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 1,769 reviews — the moat a new listing must climb.

burgundy napkins

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but high returns (6.3%) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$19.03

avg listing price — sweet spot $15–$100

Price range

Great$5.30–$83.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,768.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$165K

$165K/yr · 204K searches

Growth

Okay+5.2%

90-day search growth — must beat 0% to launch

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, burgundy napkins is a $165K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

burgundy napkins market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $238K–$285K; units × avg price
Conversion rate: 4.3%
Avg BSR: #327
Page quality: 0%
Prime: 98%
Sponsored: 92%
Out of stock: 4.7%
Avg brand age: 40 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

31%

Top 20: 72%

Open market

54%

Party Solids12%
VACVELT8%
Utopia Home7%
Creative Converting7%
KAMMAK6%
Amcrate5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top burgundy napkins search terms

burgundy napkins86K/yr -4.6%3.9% conv.
maroon napkins17K/yr +88.1%7.4% conv.
burgundy napkins cloth25K/yr -4.3%2.6% conv.
burgundy cloth napkins21K/yr -10.6%2.0% conv.
burgundy napkins disposable12K/yr +16.1%4.7% conv.
burgundy paper napkins8K/yr +16.4%4.1% conv.
maroon napkins disposable4K/yr +112.4%8.1% conv.
burgundy dinner napkins6K/yr +11.5%3.0% conv.
burgundy linen napkins7K/yr -26.6%2.1% conv.
dark red napkins6K/yr -25.4%2.6% conv.

All search terms

Top burgundy napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Utopia Home [24 Pack Burgundy] Cloth Napkins 17x17 Inches 100% Polyester Dinner Napkins with Hemmed Edges Washable Napkins Ideal for Parties Weddings and Dinners

Utopia Home$19.094.5★12,551 rev

Creative Converting Touch of Color 2-Ply 50 Count Paper Lunch Napkins Burgundy 6.5 x 6.5-Inch

Creative Converting$7.074.7★14,109 rev

KAMMAK Burgundy Napkins Disposbale Wine Red Cloth like Paper Dinner Napkins with Pocket 100 Pack Guest Hand Towel for Party Decoration Wedding Reception Bathroon Restaurant (16.5 x 16.5 inch)

KAMMAK$29.974.7★1,095 rev

Party Solids Burgundy Dinner Napkins Disposable 8 x 4 Folded - 40 Pcs 2 Ply Burgundy Napkins Disposable Paper Guest Towels for Bathrooms Dinners Everyday Parties & Party Supplies

Party Solids$9.614.7★169 rev

100 Pack Burgundy Beverage Napkins Big Party Pack 2 Ply Ideal for Wedding Party Birthday Dinner Lunch Cocktails. (5 x 5) by Amcrate

Amcrate$10.094.7★3,855 rev

Newest

by launch date

CXPSINC Burgundy Napkins Disposable with Pocket 100Pcs Pre-Folded Airlaid Paper Dinner Napkins Soft and Absorbent for Parties Weddings Dinners or Events

CXPSINC$21.4938 rev

6mo ago

100 Pcs Burgundy Paper Napkins Disposable - Maroon Guest Dinner Napkins for Bathroom Wedding Birthday Graduation Party

joy akkess$15.78523 rev

8mo ago

Party Solids Burgundy Dinner Napkins Disposable 8 x 4 Folded - 40 Pcs 2 Ply Burgundy Napkins Disposable Paper Guest Towels for Bathrooms Dinners Everyday Parties & Party Supplies

Party Solids$9.61169 rev

8mo ago

Perfect Stix Burgundy Paper Dinner Napkins 2-Ply 15 x 17 Inch 50 Count

Perfect Stix$8.7723 rev

10mo ago

Socomi Burgundy Cheesecloth Napkins Summer Cheese Cloths Gauze Set of 10 Boho Washable Dinner Table Napkins for Wedding Party Baby Shower Birthday Party Decor

Socomi$10.101,044 rev

1y ago

What buyers say about burgundy napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Very good quality napkins”

Color20%

“Beautiful Color”

Thickness9%

“Great napkins- nice color and thick”

Size-Overall5%

“fit the vibe perfectly”

Material Quality5%

“Great material”

Advertised Vs Actual Product5%

“Better than I expected”

Upholstery/Fabric Quality3%

“fabric loved”

Value For Money2%

“Great price for the quantity”

Soft Feel2%

“Soft a s beautiful color of burgundy”

Washability2%

“yes you can wash them”

What buyers complain about

Color29%

“Color off”

Advertised Vs Actual Product14%

“Worst napkin dont look nothing like the picture”

Value For Money11%

“Too Expensive”

Material Quality7%

“They feel like cloth”

Quality-Overall6%

“Don't buy cheap”

Washability5%

“Somewhat stiff after washing”

Strength5%

“They dont hold up well”

Thickness2%

“They are somewhat thin”

Ease Of Use2%

“couldnt use them”

Absorbency2%

“Not very absorbent”

Top return reasons

Color55%

Size-Overall13%

Material Quality7%

Value For Money5%

Advertised Vs Actual Product4%

Quality-Overall4%

Display Colors2%

Thin2%

Product Condition1%

Smell1%

Common questions

Is burgundy napkins profitable to sell on Amazon United States?: The niche generates $165K/yr across 59 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the burgundy napkins niche?: 43 brands and 46 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in burgundy napkins?: Top complaints mined from reviews: Color, Advertised Vs Actual Product, Value For Money. The return rate is 6.3% — above our launch gate.
When does demand for burgundy napkins peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the burgundy napkins niche?: Listings span $5.30–$83.02; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 1,769 reviews — the moat a new listing must climb.