Burgundy Napkins

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

4.3%

Market size, estimated

$165Ka year

Peak month

November3.7× the quietest month

Top search term

burgundy napkins86K searches a year

Listings sell for $19.03 on average, from $5.30 to $83.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $19.03 that is $2K to $5K a year per listing.

Average price

$19.03inside the $15 to $100 sweet spot

Price range

$5.30–$83.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

6.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #327 within Disposable Napkins. It carries 1,769 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

4.7%

Average rank

#327in Disposable Napkins

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,769per listing

Listings tracked

59

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months