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Burgundy Gift Bags

Fail

Shoppers spend an estimated $25K a year here, so Burgundy Gift Bags is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$25K/yr49K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
44%top-5 click share · 28 brands · 34 sellers

Flapen Score

Burgundy Gift Bags against its category

The dotted line is the Health & Household average. Past it, Burgundy Gift Bags is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Gift Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Gift Bags 49K times last year and spent an estimated $25K. The top 5 brands take 50% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
3.0%
Market size, estimated
$25Ka year
Top search term
burgundy gift bags30K searches a year

02 · Price

A sale here is worth $16.79.

Listings sell for $16.79 on average, from $6.01 to $40.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.79 that is $0 to $2K a year per listing.

Average price
$16.79inside the $15 to $100 sweet spot
Price range
$6.01–$40.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #2,037 within Gift Bags. It carries 2,574 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#2,037in Gift Bags
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,574per listing
Listings tracked
39

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Burgundy Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

34

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

44%

Top 20: 83%

Open market

43%

  • Brand 119%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Burgundy Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Burgundy Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy gift bags30K/yr
  • maroon gift bags13K/yr
  • burgundy gift bag7K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Gift Bags

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Disappointed in the quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Burgundy Gift Bags questions

Answered from the same tracked data.