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Bulk Toothpaste for Homeless 100 Pack

Fail

Shoppers spend an estimated $44K a year here, so Bulk Toothpaste for Homeless 100 Pack is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$44K/yr33K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
52%top-5 click share · 13 brands · 113 sellers

Flapen Score

Bulk Toothpaste for Homeless 100 Pack against its category

The dotted line is the Health & Household average. Past it, Bulk Toothpaste for Homeless 100 Pack is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Toothpaste for Homeless 100 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Toothpaste for Homeless 100 Pack 33K times last year and spent an estimated $44K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
4.7%
Market size, estimated
$44Ka year
Peak month
October3.5× the quietest month
Top search term
bulk toothpaste for homeless 100 pack15K searches a year

02 · Price

A sale here is worth $28.24.

Listings sell for $28.24 on average, from $6.45 to $87.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.24 that is $0 to $3K a year per listing.

Average price
$28.24inside the $15 to $100 sweet spot
Price range
$6.45–$87.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #763 within Toothbrushes & Accessories. It carries 4,096 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
0.2%
Average rank
#763in Toothbrushes & Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,096per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bulk Toothpaste for Homeless 100 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

113

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 90%

Open market

13%

  • FRESHMINT51%
  • Navona13%
  • Colgate11%
  • Sensodyne5%
  • Dimsile5%
  • HQSLsund3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Bulk Toothpaste for Homeless 100 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Bulk Toothpaste for Homeless 100 Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bulk toothpaste for homeless 100 pack15K/yr
  • fresh mint toothpaste7K/yr
  • freshmint toothpaste5K/yr
  • toothpaste bulk 100 pack4K/yr
  • bulk toothpaste for homeless3K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Toothpaste for Homeless 100 Pack

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
24%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Bulk Toothpaste for Homeless 100 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data