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45

bulk toothpaste for homeless 100 pack

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 16Conversion 56Competition 55Returns 99Price range 87Avg price 95Brand share 34Review moat 25Quality gap 32

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.24

avg listing price — sweet spot $15–$100

Price range

Great$6.45–$87.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,096.2

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 33K searches

According to Flapen's Amazon United States niche tracking, bulk toothpaste for homeless 100 pack is a $44K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bulk toothpaste for homeless 100 pack market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$56K–$71K
units × avg price
Conversion rate
4.7%
Avg BSR
#763
Page quality
0%
Prime
97%
Sponsored
70%
Out of stock
0.2%
Avg brand age
55 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

113

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

13%

  • FRESHMINT51%
  • Navona13%
  • Colgate11%
  • Sensodyne5%
  • Dimsile5%
  • HQSLsund3%
  • Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.5×

Top bulk toothpaste for homeless 100 pack search terms

  • bulk toothpaste for homeless 100 pack15K/yr
  • fresh mint toothpaste7K/yr
  • freshmint toothpaste5K/yr
  • toothpaste bulk 100 pack4K/yr
  • bulk toothpaste for homeless3K/yr
All search terms

Top bulk toothpaste for homeless 100 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$7K20%$9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bulk toothpaste for homeless 100 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“Great Deal”

Quality-Overall18%

“Excellent product”

Tooth Sensitivity8%

“it works really well for my sensitive teeth”

Tooth Brightening6%

“Whiter teeth”

Cleansing6%

“It provides a deep clean feeling”

Breathability4%

“Breath freshness”

Size-Overall4%

“these are the perfect size”

Advertised Vs Actual Product4%

“As pictured”

Ease Of Use3%

“Easy to use”

Durability2%

“Durable”

What buyers complain about

Size-Overall24%

“Smaller than expected”

Quality-Overall12%

“Not a good quality”

Ingredients-Overall9%

“The ingredients and after use affects are so different from the one I buy in store”

Ease Of Cleaning7%

“lately their cleaning power hasn't been great”

Value For Money6%

“Not what we expected especially for the price”

Taste-Overall6%

“Weird taste”

Color4%

“it's an extremely crappy tooth paste with a very artificial green color”

Stain Resistance2%

“Stains”

Moist/Dry2%

“This toothpaste was drying to my mouth”

Certifications2%

“Not ADA accepted”

Top return reasons

Size-Overall40%
Advertised Vs Actual Product19%
Value For Money8%
Color5%
Ingredients-Overall3%
Leak-Proof3%
Defective Material/Parts2%
Product Condition2%
Smell2%
Functionality-Overall2%

Common questions

Is bulk toothpaste for homeless 100 pack profitable to sell on Amazon United States?
The niche generates $44K/yr across 30 tracked products. 90-day search growth is -18.6%. Flapen's verdict: Skip it (45/100).
How competitive is the bulk toothpaste for homeless 100 pack niche?
13 brands and 113 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in bulk toothpaste for homeless 100 pack?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Ingredients-Overall. The return rate is 0.2%.
When does demand for bulk toothpaste for homeless 100 pack peak?
Demand peaks in Oct–Nov; the busiest month runs 3.5× the quietest.
What does it cost to enter the bulk toothpaste for homeless 100 pack niche?
Listings span $6.45–$87.11; the average listing price is $28.24 (sweet spot $15–$100). The average incumbent carries 4,096 reviews — the moat a new listing must climb.