Skip to content

Bulk Toothbrushes and Toothpaste

Fail

Shoppers spend an estimated $45K a year here, so Bulk Toothbrushes and Toothpaste is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$45K/yr85K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
47%top-5 click share · 17 brands · 20 sellers

Flapen Score

Bulk Toothbrushes and Toothpaste against its category

The dotted line is the Health & Household average. Past it, Bulk Toothbrushes and Toothpaste is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Toothbrushes and Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Toothbrushes and Toothpaste 85K times last year and spent an estimated $45K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
2.0%
Market size, estimated
$45Ka year
Top search term
bulk toothbrushes and toothpaste26K searches a year

02 · Price

A sale here is worth $26.70.

Listings sell for $26.70 on average, from $8.59 to $59.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.70 that is $0 to $3K a year per listing.

Average price
$26.70inside the $15 to $100 sweet spot
Price range
$8.59–$59.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #570 within Toothbrushes & Accessories. It carries 245 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
1.8%
Average rank
#570in Toothbrushes & Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
245per listing
Listings tracked
40

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bulk Toothbrushes and Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 82%

Open market

15%

  • Brand 155%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (11 brands, 15%)

Demand

Bulk Toothbrushes and Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Bulk Toothbrushes and Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulk toothbrushes and toothpaste26K/yr
  • toothbrush and toothpaste bulk7K/yr
  • bulk toothbrushes with toothpaste5K/yr
  • bulk toothbrush and toothpaste6K/yr
  • toothbrush and toothpaste set bulk2K/yr
  • toothpaste and toothbrush bulk5K/yr
  • toothbrush and toothpaste bulk individually wrapped16K/yr
  • toothbrush bulk individually wrapped with toothpaste12K/yr
  • toothbrush toothpaste bulk individually wrapped4K/yr
  • bulk toothbrush and toothpaste individually wrapped2K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Toothbrushes and Toothpaste

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Value For Money”
35%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bulk Toothbrushes and Toothpaste questions

Answered from the same tracked data.