bulk toothbrushes and toothpaste
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$26.70avg listing price — sweet spot $15–$100
Review moat
Great245.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.59–$59.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, bulk toothbrushes and toothpaste is a $45K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
bulk toothbrushes and toothpaste market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $40K–$53K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #570
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 100%
- Out of stock
- 1.8%
- Avg brand age
- 38 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
20
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
47%
Top 20: 82%
Open market
15%
- Navona55%
- HQSLsund12%
- HOFASON7%
- Zhjianup5%
- FoldTier4%
- Xuezoioy3%
- Open — no brand owns it (11 brands, 15%)
Demand
Weekly Amazon search volume, last 33 weeks — -8.3% search growth over the last 90 days.Top bulk toothbrushes and toothpaste search terms
- bulk toothbrushes and toothpaste26K/yr
- toothbrush and toothpaste bulk7K/yr
- bulk toothbrushes with toothpaste5K/yr
- bulk toothbrush and toothpaste6K/yr
- toothbrush and toothpaste set bulk2K/yr
- toothpaste and toothbrush bulk5K/yr
- toothbrush and toothpaste bulk individually wrapped16K/yr
- toothbrush bulk individually wrapped with toothpaste12K/yr
- toothbrush toothpaste bulk individually wrapped4K/yr
- bulk toothbrush and toothpaste individually wrapped2K/yr
Top bulk toothbrushes and toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Navona 100 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel
Navona$23.234.7★359 rev
Navona 100 PCS Travel Toothbrush and Toothpaste Set Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Hotel
Navona$23.514.6★293 rev
Navona 200 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel
Navona$33.024.6★293 rev
Navona 50 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel
Navona$14.534.6★179 rev
Navona 200 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel
Navona$33.084.7★359 rev
Newest
by launch date
Stuhrling Bottle TrekTote Bulk Oral Care Kits Toothbrush Toothpaste Floss Picks Set Travel Dental Hygiene Kits Bulk Case Hygiene Kits
TREKTOTE$32.7942 rev
Fresings 100 Pack Disposable Toothbrushes with Toothpaste Individually Wrapped Soft PBT Bristles Peanut Grip Handle Fluoride-Free Bulk Travel Kit for Hotel Guests Emergency Adults & Kids
Fresings$29.2477 rev
Disposable Toothbrushes with Toothpaste and Comb in Bulk Individually Wrapped Soft Bristle Travel Size Basic Hygiene Kits for Travel Hotel Camping Charity Homeless Shelter Donation in 5 colors (50)
Zhjianup$19.3130 rev
Disposable Toothbrush with Toothpaste 38 PCS Travel Toothbrush and Toothpaste Bulk Set Soft Bristle Individually Wrapped Toothbrushes Bulk for Kids Adult. Suitable for Hotel Travel Home Donated
Comdian$9.98101 rev
NICEMOVIC 100 Pack Disposable Travel Toothbrushes Bulk with Toothpaste and Comb Travel Size Toothpaste Set Homeless Care Package Supplies for Bulk Individually Wrapped Disposable Hotel Charity Yellow
NICEMOVIC$36.2785 rev
Trending
90-day click momentum
HQSLsund 50 Sets Bulk Hygiene Kits for Homeless Basic Toiletry Kit Homeless Supplies Bulk Disposable Toothbrushes with Toothpaste and Comb Individually Wrapped Bath Soap Shampoo Body Wash Floss Pick
HQSLsund$59.534.8★
Stuhrling Bottle TrekTote Bulk Oral Care Kits Toothbrush Toothpaste Floss Picks Set Travel Dental Hygiene Kits Bulk Case Hygiene Kits
TREKTOTE$32.794.6★
Gisdo 50pcs Disposable Toothbrushes with Toothpaste and Comb Floss Individually Wrapped 4-in-1 Bulk Toothbrush Kit with 2 Color Toothbrush 10 grams Toothpaste 7 inch Comb Floss Pick for Homeless Hotel
Gisdo$17.044.4★
Gisdo 50 Disposable Toothbrushes with Toothpaste and 50 Bar Soap Individually Wrapped 2 Colors Travel Size Bulk Amenities and Toiletries for Hotel Travel Hospitality
Gisdo$24.934.5★
HOFASON Disposable Toothbrushes with Toothpaste Pack of 200 Bulk Travel Toothpaste and Toothbrush Set Yellow Hollow Toothbrush 5g Tooth Paste Individually Wrapped for Homeless Shelter Charity Hotel
HOFASON$37.934.4★
What buyers say about bulk toothbrushes and toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Excellent one-use brushes”
“Easy to use”
“Exactly what I wanted”
“Very Nice color”
“These are good disposable toothbrushes”
“Convenient for traveling”
“perfect size”
“They are very durable”
“The bristles are soft yet effective”
What buyers complain about
“Smaller than expected”
“Not premium quality”
“just don't expect months of use out of each one”
“they are too cheap to last for long”
“They fall off”
“the brush is to soft”
“it doesnt fully eliminate your morning breath”
“They are a little flimsy”
“Waste of $10”
“Not what was expected”
Top return reasons
Common questions
- Is bulk toothbrushes and toothpaste profitable to sell on Amazon United States?
- The niche generates $45K/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the bulk toothbrushes and toothpaste niche?
- 17 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in bulk toothbrushes and toothpaste?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- What does it cost to enter the bulk toothbrushes and toothpaste niche?
- Listings span $8.59–$59.53; the average listing price is $26.70 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.