Bulk Toothbrushes and Toothpaste
FailShoppers spend an estimated $45K a year here, so Bulk Toothbrushes and Toothpaste is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $45K/yr85K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 47%top-5 click share · 17 brands · 20 sellers
Flapen Score
Bulk Toothbrushes and Toothpaste against its category
The dotted line is the Health & Household average. Past it, Bulk Toothbrushes and Toothpaste is stronger. Inside it, weaker.
Market
The Bulk Toothbrushes and Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Bulk Toothbrushes and Toothpaste 85K times last year and spent an estimated $45K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $45Ka year
- Top search term
- bulk toothbrushes and toothpaste26K searches a year
02 · Price
A sale here is worth $26.70.
Listings sell for $26.70 on average, from $8.59 to $59.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.70 that is $0 to $3K a year per listing.
- Average price
- $26.70inside the $15 to $100 sweet spot
- Price range
- $8.59–$59.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #570 within Toothbrushes & Accessories. It carries 245 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 1.8%
- Average rank
- #570in Toothbrushes & Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 245per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Bulk Toothbrushes and Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
20
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
47%
Top 20: 82%
Open market
15%
- Brand 155%
- Brand 212%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (11 brands, 15%)
Demand
Bulk Toothbrushes and Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked
Search terms
Top Bulk Toothbrushes and Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bulk toothbrushes and toothpaste26K/yr
- toothbrush and toothpaste bulk7K/yr
- bulk toothbrushes with toothpaste5K/yr
- bulk toothbrush and toothpaste6K/yr
- toothbrush and toothpaste set bulk2K/yr
- toothpaste and toothbrush bulk5K/yr
- toothbrush and toothpaste bulk individually wrapped16K/yr
- toothbrush bulk individually wrapped with toothpaste12K/yr
- toothbrush toothpaste bulk individually wrapped4K/yr
- bulk toothbrush and toothpaste individually wrapped2K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Toothbrushes and Toothpaste
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Toothbrushes and Toothpaste questions
Answered from the same tracked data.









