Bulk Toilet Paper By the Case 100 Rolls
MaybeAn estimated 0.1% of orders come back. But the average product has 9,870 reviews to catch up to, so Bulk Toilet Paper By the Case 100 Rolls is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $459K/yr92K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 184 sellers
Flapen Score
Bulk Toilet Paper By the Case 100 Rolls against its category
The dotted line is the Health & Household average. Past it, Bulk Toilet Paper By the Case 100 Rolls is stronger. Inside it, weaker.
Market
The Bulk Toilet Paper By the Case 100 Rolls market on Amazon at a glance
Shoppers on Amazon United States searched for Bulk Toilet Paper By the Case 100 Rolls 92K times last year and spent an estimated $459K. The top 5 brands take 81% of clicks. Demand peaks in Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $459K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $459Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- individually wrapped toilet paper31K searches a year
02 · Price
A sale here is worth $48.53.
Listings sell for $48.53 on average, from $26.06 to $78.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $48.53 that is $12K to $24K a year per listing.
- Average price
- $48.53inside the $15 to $100 sweet spot
- Price range
- $26.06–$78.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$24K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #448 within Tissues, Toilet Paper & Sprays. It carries 9,870 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #448in Tissues, Toilet Paper & Sprays
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 9,870per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Bulk Toilet Paper By the Case 100 Rolls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)
- Price
- $53.82
- Rating
- 4.6/5
- Reviews
- 37,615
- Age
- 2y ago
Scott Professional Standard Roll Toilet Paper Bulk (13607) 2-Ply Elevated Design White Individually Wrapped Compact for Easy Storage (20 Rolls of 550 Sheets 11 000 Sheet Total)
- Price
- $27.78
- Rating
- 4.5/5
- Reviews
- 19,175
- Age
- 22y ago
AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
- Price
- $40.63
- Rating
- 4.6/5
- Reviews
- 14,949
- Age
- 7y ago
Cottonelle Professional Standard Roll Toilet Paper Bulk (13135) 2-Ply White Compact for Easy Storage (20 Rolls of 451 Sheets 9 020 Sheet Total)
- Price
- $29.69
- Rating
- 4.2/5
- Reviews
- 22,647
- Age
- 20y ago
Amazon Aware Bamboo 3-Ply Toilet Paper Unscented 24 Rolls FSC Certified 350 Sheets 8400 Count Pack of 24 Plastic-Free
- Price
- $29.50
- Rating
- 4.6/5
- Reviews
- 6,223
- Age
- 3y ago
Trending
estimated 90-day click momentum
Cottonelle Professional CleanCare Standard Roll Bulk Toilet Paper (58696) 2-Ply White Individually Wrapped (400 Sheets/Roll 40 Rolls/Case 16 000 Sheets/Case)
- Price
- $42.59
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 4mo ago
Toilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home
- Price
- $47.37
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 3mo ago
Georgia-Pacific Pacific Blue Basic 2-Ply Embossed Toilet Paper 19880/01 550 Sheets Per Roll 80 Rolls Per Case
- Price
- $66.75
- Rating
- 4.4/5
- Reviews
- 8,485
- Age
- 18y ago
Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers
- Price
- $41.91
- Rating
- 4.6/5
- Reviews
- 1,882
- Age
- 2y ago
AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
- Price
- $40.63
- Rating
- 4.6/5
- Reviews
- 14,949
- Age
- 7y ago
Newest
by launch dateToilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home
- Price
- $47.37
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 3mo ago
Cottonelle Professional CleanCare Standard Roll Bulk Toilet Paper (58696) 2-Ply White Individually Wrapped (400 Sheets/Roll 40 Rolls/Case 16 000 Sheets/Case)
- Price
- $42.59
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 4mo ago
Genuine Joe Embossed Bath Tissue 2-Ply Septic Safe Individually Wrapped 4 x 3.75 400 Sheets/Roll 24 Count
- Price
- $26.26
- Rating
- 4.3/5
- Reviews
- 4,349
- Age
- 1y ago
GEN Standard Bath Tissue White Toilet Paper 2-Ply 4 x 3 400 Sheets/Roll Individually Wrapped Commercial Case of 96 Rolls Fits Standard-Roll Dispensers Strong and Reliable
- Price
- $41.09
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago
Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers
- Price
- $41.91
- Rating
- 4.6/5
- Reviews
- 1,882
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
184
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
13%
- Scott Professional35%
- Cottonelle Professional16%
- AmazonCommercial14%
- Genuine Joe9%
- Amazon Aware7%
- Georgia-Pacific7%
- Open — no brand owns it (6 brands, 13%)
Demand
Bulk Toilet Paper By the Case 100 Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.4×
Search terms
Top Bulk Toilet Paper By the Case 100 Rolls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- individually wrapped toilet paper31K/yr
- toilet paper individually wrapped rolls21K/yr
- individual wrapped toilet paper5K/yr
- toilet paper individually wrapped5K/yr
- wrapped toilet paper6K/yr
- individually wrapped toilet paper rolls6K/yr
- toilet paper wrapped5K/yr
- individually wrapped toilet paper bulk3K/yr
- single wrapped toilet paper rolls4K/yr
- individual toilet paper3K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Toilet Paper By the Case 100 Rolls
We read the reviews and the return reasons for every product selling here.
“I will say its a little thicker than some other brands like Caboo which is like barely 1 ply in my opinion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Toilet Paper By the Case 100 Rolls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data