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Bulk Tampons Individually Wrapped

Fail

The top 5 brands take 100% of clicks, so Bulk Tampons Individually Wrapped is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.2M/yr426K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
91%top-5 click share · 2 brands · 83 sellers

Flapen Score

Bulk Tampons Individually Wrapped against its category

The dotted line is the Health & Household average. Past it, Bulk Tampons Individually Wrapped is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Tampons Individually Wrapped market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Tampons Individually Wrapped 426K times last year and spent an estimated $1.2M. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 23.1% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
23.1%
Market size, estimated
$1.2Ma year
Peak month
June1.4× the quietest month
Top search term
tampons regular194K searches a year

02 · Price

A sale here is worth $12.68.

Listings sell for $12.68 on average, from $6.54 to $20.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $12.68 that is $101K to $127K a year per listing.

Average price
$12.68under the $15 to $100 sweet spot
Price range
$6.54–$20.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
$101K–$127K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Feminine Care. It carries 7,863 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Feminine Care
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
7,863per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Bulk Tampons Individually Wrapped products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%

Demand

Bulk Tampons Individually Wrapped search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bulk Tampons Individually Wrapped search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tampons regular194K/yr
  • regular tampons115K/yr
  • tampax pearl regular38K/yr
  • tampax regular27K/yr
  • tampax regular tampons16K/yr
  • tampon regular11K/yr
  • bulk tampons individually wrapped10K/yr
  • tampax tampons regular6K/yr
  • tampons bulk 5004K/yr
  • tampons tampax regular1K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Tampons Individually Wrapped

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
23%of negative reviews mention “Value For Money”
0.2%of orders come back
“100 pack is a better value tho”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bulk Tampons Individually Wrapped questions

Answered from the same tracked data.