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Bulk Supplements Protein Powder

Fail

The top 5 brands take 97% of clicks, so Bulk Supplements Protein Powder is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$501K/yr151K searches / yr
90-day growth
+29.6%search demand this quarter
Competition
74%top-5 click share · 7 brands · 531 sellers

Flapen Score

Bulk Supplements Protein Powder against its category

The dotted line is the Health & Household average. Past it, Bulk Supplements Protein Powder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Supplements Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Supplements Protein Powder 151K times last year and spent an estimated $501K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $501K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+29.6%
Conversion, latest week
3.7%
Market size, estimated
$501Ka year
Peak month
May3.6× the quietest month
Top search term
protein powder 10 lbs30K searches a year

02 · Price

A sale here is worth $89.30.

Listings sell for $89.30 on average, from $36.59 to $167.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $89.30 that is $22K to $45K a year per listing.

Average price
$89.30inside the $15 to $100 sweet spot
Price range
$36.59–$167.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$22K–$45K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #129 within Protein. It carries 8,334 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
0.9%
Average rank
#129in Protein
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
8,334per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Bulk Supplements Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

531

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • Brand 142%
  • Brand 241%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bulk Supplements Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.6×

Search terms

Top Bulk Supplements Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein powder 10 lbs30K/yr
  • whey protein 10 lbs24K/yr
  • bulk supplements protein powder32K/yr
  • bulk supplements whey protein isolate12K/yr
  • optimum nutrition whey protein 10 pound7K/yr
  • gold standard whey protein 10 lbs9K/yr
  • whey protein isolate 10 lbs7K/yr
  • on whey protein powder 10 lbs3K/yr
  • optimum nutrition whey protein 10 lb bag5K/yr
  • on protein powder 10 lb3K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Supplements Protein Powder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Nutritional Content”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste was completely different”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Bulk Supplements Protein Powder questions

Answered from the same tracked data.