Bulk Supplements Protein Powder
FailThe top 5 brands take 97% of clicks, so Bulk Supplements Protein Powder is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $501K/yr151K searches / yr
- 90-day growth
- +29.6%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 531 sellers
Flapen Score
Bulk Supplements Protein Powder against its category
The dotted line is the Health & Household average. Past it, Bulk Supplements Protein Powder is stronger. Inside it, weaker.
Market
The Bulk Supplements Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Bulk Supplements Protein Powder 151K times last year and spent an estimated $501K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $501K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- +29.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $501Ka year
- Peak month
- May3.6× the quietest month
- Top search term
- protein powder 10 lbs30K searches a year
02 · Price
A sale here is worth $89.30.
Listings sell for $89.30 on average, from $36.59 to $167.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $89.30 that is $22K to $45K a year per listing.
- Average price
- $89.30inside the $15 to $100 sweet spot
- Price range
- $36.59–$167.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $22K–$45K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #129 within Protein. It carries 8,334 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 93%
- Out of stock, average day
- 0.9%
- Average rank
- #129in Protein
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 8,334per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Bulk Supplements Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
- Price
- $43.05
- Rating
- 4.5/5
- Reviews
- 8,174
- Age
- 12y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder Extreme Milk Chocolate 10 Pound (Packaging May Vary)
- Price
- $122.14
- Rating
- 4.7/5
- Reviews
- 29,541
- Age
- 11y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 9.98 lb 146 Servings
- Price
- $124.43
- Rating
- 4.7/5
- Reviews
- 47,750
- Age
- 22y ago

BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
- Price
- $36.89
- Rating
- 4.4/5
- Reviews
- 609
- Age
- 10y ago

BSN SYNTHA-6 Whey Protein Powder with Micellar Casein Chocolate Milk Protein Isolate Powder Chocolate Milkshake 97 Servings (Package May Vary)
- Price
- $103.90
- Rating
- 4.6/5
- Reviews
- 10,029
- Age
- 13y ago
Trending
estimated 90-day click momentum
Optimum Nutrition Gold Standard 100% Whey Protein Vanilla Ice Cream - 10 lbs
- Price
- $167.51
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 17y ago

BSN SYNTHA-6 Whey Protein Powder Micellar Casein Milk Protein Isolate Powder Vanilla Ice Cream 97 Servings (Package May Vary)
- Price
- $103.92
- Rating
- 4.7/5
- Reviews
- 9,624
- Age
- 13y ago

Ascent 100% Whey Protein Powder - Post Workout Whey Protein Isolate Zero Artificial Flavors & Sweeteners Gluten Free 5.5g BCAA 2.6g Leucine Essential Amino Acids Chocolate Peanut Butter 2 lb
- Price
- $44.24
- Rating
- 4.7/5
- Reviews
- 1,602
- Age
- 7y ago

COLOSSAL LABS Muscle Whey Protein Flavored Protein Powder 25 000mg Amino Acids/Serving Cold Filtered(Packaging May Vary) (12 Pound (Bucket) Vanilla)
- Price
- $135.35
- Rating
- 4.3/5
- Reviews
- 621
- Age
- 8y ago

BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
- Price
- $36.89
- Rating
- 4.4/5
- Reviews
- 609
- Age
- 10y ago
Newest
by launch date
Ascent 100% Whey Protein Powder - Post Workout Whey Protein Isolate Zero Artificial Flavors & Sweeteners Gluten Free 5.5g BCAA 2.6g Leucine Essential Amino Acids Chocolate Peanut Butter 2 lb
- Price
- $44.24
- Rating
- 4.7/5
- Reviews
- 1,602
- Age
- 7y ago

COLOSSAL LABS Muscle Whey Protein Flavored Protein Powder 25 000mg Amino Acids/Serving Cold Filtered(Packaging May Vary) (12 Pound (Bucket) Vanilla)
- Price
- $135.35
- Rating
- 4.3/5
- Reviews
- 621
- Age
- 8y ago

Nutricost Whey Protein Powder Unflavored 5 pounds - from Whey Protein Concentrate
- Price
- $60.07
- Rating
- 4.3/5
- Reviews
- 4,494
- Age
- 9y ago

Animal Whey Isolate Protein Powder - Loaded for Pre & Post Workout Muscle Builder and Recovery with Digestive Enzymes for Men & Women - 25g Protein Great Taste Low Sugar - Chocolate 10 lbs
- Price
- $127.70
- Rating
- 4.5/5
- Reviews
- 1,270
- Age
- 10y ago

BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
- Price
- $57.50
- Rating
- 4.3/5
- Reviews
- 371
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
531
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
1%
- BulkSupplements42%
- Optimum Nutrition41%
- BSN8%
- Animal3%
- Ascent2%
- Nutricost1%
- Open — no brand owns it (1 brand, 1%)
Demand
Bulk Supplements Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.6×
Search terms
Top Bulk Supplements Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protein powder 10 lbs30K/yr
- whey protein 10 lbs24K/yr
- bulk supplements protein powder32K/yr
- bulk supplements whey protein isolate12K/yr
- optimum nutrition whey protein 10 pound7K/yr
- gold standard whey protein 10 lbs9K/yr
- whey protein isolate 10 lbs7K/yr
- on whey protein powder 10 lbs3K/yr
- optimum nutrition whey protein 10 lb bag5K/yr
- on protein powder 10 lb3K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Supplements Protein Powder
We read the reviews and the return reasons for every product selling here.
“The taste was completely different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Supplements Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









