Bulk Paper Towels By the Case

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

13.4%

Market size, estimated

$136Ka year

Peak month

October2.5× the quietest month

Top search term

genuine joe paper towels12K searches a year

Listings sell for $37.56 on average, from $14.05 to $132.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $37.56 that is $4K to $9K a year per listing.

Average price

$37.56inside the $15 to $100 sweet spot

Price range

$14.05–$132.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #499 within Paper Towels. It carries 13,963 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

77%

Out of stock, average day

0.3%

Average rank

#499in Paper Towels

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

13,963per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months