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Bulk Lighters

Fail

The top 5 brands take 93% of clicks, so Bulk Lighters is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$242K/yr236K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
72%top-5 click share · 7 brands · 73 sellers

Flapen Score

Bulk Lighters against its category

The dotted line is the Health & Household average. Past it, Bulk Lighters is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Lighters market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Lighters 236K times last year and spent an estimated $242K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
4.0%
Market size, estimated
$242Ka year
Peak month
December2.1× the quietest month
Top search term
bulk lighters155K searches a year

02 · Price

A sale here is worth $25.68.

Listings sell for $25.68 on average, from $8.27 to $69.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $25.68 that is $6K to $13K a year per listing.

Average price
$25.68inside the $15 to $100 sweet spot
Price range
$8.27–$69.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Lighters & Matches. It carries 4,340 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
46%
Out of stock, average day
0.0%
Average rank
#174in Lighters & Matches
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,340per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bulk Lighters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

73

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 137%
  • Brand 228%
  • Brand 311%
  • Brand 411%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bulk Lighters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bulk Lighters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulk lighters155K/yr
  • lighters in bulk35K/yr
  • disposable lighters bulk10K/yr
  • lighter bulk17K/yr
  • weed lighters9K/yr
  • bulk lighter5K/yr
  • lighters bulk pack3K/yr
  • bicycle lighters1K/yr
  • bulk lighters wholesale597/yr

FAQ

Common Bulk Lighters questions

Answered from the same tracked data.