Is bulk ice packs profitable to sell on Amazon United States?

The niche generates $61K/yr across 29 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +70.3%. Flapen's verdict: Worth a look (64/100).

How competitive is the bulk ice packs niche?

18 brands and 35 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in bulk ice packs?

Top complaints mined from reviews: Temperature Retention, Durability, Size-Overall. The return rate is 0.6%.

When does demand for bulk ice packs peak?

Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.

What does it cost to enter the bulk ice packs niche?

Listings span $11.15–$65.00; the average listing price is $33.30 (sweet spot $15–$100). The average incumbent carries 1,746 reviews — the moat a new listing must climb.

bulk ice packs

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.30

avg listing price — sweet spot $15–$100

Price range

Great$11.15–$65.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+70.3%

90-day search growth — must beat 0% to launch

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,745.9

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$61K

$61K/yr · 25K searches

According to Flapen's Amazon United States niche tracking, bulk ice packs is a $61K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 64/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bulk ice packs market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $100K–$133K; units × avg price
Conversion rate: 7.3%
Avg BSR: #316
Page quality: 0%
Prime: 97%
Sponsored: 100%
Out of stock: 2.3%
Avg brand age: 61 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

27%

AllSett Health22%
Urgent First Aid19%
Everlasting Ice RX15%
General Medi7%
TrelaCo6%
Polar Tech4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Open Trend

Top bulk ice packs search terms

bulk ice packs11K/yr +93.1%5.1% conv.
ice packs bulk10K/yr +56.2%9.5% conv.
ice pack bulk4K/yr +47.4%7.5% conv.

All search terms

Top bulk ice packs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Case of 125 Instant Cold Packs 5 x 6 (4 x 5 Cold Area) - Disposable Cold Compresses - No pre-Chilling Required for Quick Effective First aid Treatment & Relief of Aches Pains Bumps & Bruises

Urgent First Aid$59.384.5★496 rev

50 Pack - Instant Cold Packs - Instant Ice Packs for Injuries | Disposable Cold Compress Ice Pack for Pain Relief Swelling Inflammation Sprains Toothache - Cold Pack for Athletes

Everlasting Ice RX$33.534.4★1,877 rev

100 Pack Instant Cold Pack - Disposable Instant Ice Packs for Injuries Cold Compress Ice Pack for Pain Relief Swelling 6 x 4.5 in

AllSett Health$60.244.4★2,193 rev

50 Pack Instant Ice Cold Pack (6 x 4.5) - Disposable Instant Ice Packs for Injuries | Cold Compress Ice Pack for Pain Relief

AllSett Health$33.104.4★2,193 rev

Polar Tech | IB 6 | ICE-BRIX & XTREME BRIX Cold Packs | 6 oz 6 x 4 x 3/4 (Case of 48)

Polar Tech$17.444.6★2,179 rev

Newest

by launch date

LUMORY 50 Pack Instant Ice Packs 4x6 Ice Packs for Injuries Disposable Ice Pack for Toothache Headache and Swelling for Athletes and Outdoor Activities

LUMORY$29.7945 rev

3mo ago

50 Instant Cold Pack Large Size 7.5 x 4.5 Inches Value Pack Ready to use Ice Packs for Injury & Pain Relief (50 per Pk)

Affordtex$30.73761 rev

5mo ago

Big 25 Packs(6.7x4.1) Instant Cold Packs -Instant Ice Packs for Injuries | Disposable Cold Compress Ice Pack for Pain Relief Swelling Inflammation Sprains Toothache - Cold Pack for Athletes

Tempk$16.19198 rev

10mo ago

Reusable Ice Packs for Injuries 20 Pack Round Ice Packs for Face Gel Ice Pads Small Hot Cold Compress Ice Bag for Eyes After Surgery Face Wisdom Teeth Breast Surgery

GGSTDDUP$12.82229 rev

11mo ago

MATUFF 50 Pcs Reusable Ice Packs for Coolers (3.7x4.9) - Long-Lasting Gel Freezer Packs for Lunch Boxes Shipping Camping Beach & Fishing | Keep Food/Drinks Fresh

MATUFF$16.4647 rev

1y ago

What buyers say about bulk ice packs

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Very affordable”

Ease Of Use13%

“Totally comes in handy”

Quality-Overall10%

“excellent product”

Cold Relief9%

“very useful and ladt about 10 minutes of cold”

Advertised Vs Actual Product6%

“Described accurately”

Size-Overall4%

“Perfect size”

Warmth3%

“remain cool which it still nice”

Efficiency3%

“Works perfectly”

Portability3%

“Great for on the go”

Leak-Proof2%

“Doesn't leak”

What buyers complain about

Temperature Retention15%

“dont stay cold”

Durability12%

“They are prone to breaking”

Size-Overall11%

“Theses cold packs are very small”

Ease Of Use9%

“Completely Not User Friendly”

Value For Money7%

“I was charged $25.50 on my bank account not $19.92”

Quality-Overall6%

“Unfortunately, I was disappointed with the performance”

Leak-Proof5%

“They leaked and exploded everywhere”

Functionality-Overall5%

“Can't activate”

Heating3%

“Doesnt get cold enough”

Pain Relief-Overall2%

“nothing cold enough for relief of anything”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product17%

Functionality-Overall6%

Weight Heavy4%

Value For Money4%

Leak-Proof3%

Temperature Control3%