bulk candles for gifts
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$19.81avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$6.13–$42.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,417.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, bulk candles for gifts is a $26K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bulk candles for gifts market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $30K–$40K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 12.7%
- Avg brand age
- 31 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
53
Top-5 brand share
46%
Top 20: 81%
Top-5 click share
30%
Top 20: 68%
Open market
48%
- MOULENGGU14%
- KIYTARBOO10%
- SUPERSUN9%
- QIQIMARK7%
- WarmEmbrace6%
- PELN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.1×
Top bulk candles for gifts search terms
- 4 pack candles8K/yr
- 6 pack candles9K/yr
- candles 6 pack5K/yr
- candle basket5K/yr
- candle set of 66K/yr
- assorted candles variety pack4K/yr
- candle pack of 62K/yr
- lanuos16/yr
Top bulk candles for gifts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scented Candles Set for Women 6 Pack Soy Wax Aromatherapy Candles Home Fragrance Set for Relaxation Stress Relief Long Lasting Cozy Home Candles Birthday Christmas Housewarming Gifts
QIQIMARK$16.964.3★54 rev
6-Pack Scented Candles for Home 3.5 Oz Soy Wax Aromatherapy Candle Gift Set Lavender Chamomile Eucalyptus Mint & Vanilla Birthday Gifts for Women Thank You Graduation Gifts
MOULENGGU$24.734.4★4,295 rev
Scented Candles for Women and Men 6 Pack Aromatherapy Candles for Home Scented Natural Soy Jar Candle Bulk Gift Set for Christmas Birthday Thanksgiving Mother Coworker
KIYTARBOO$11.024.4★167 rev
Candles Gifts for Women 6 Pack Scented Candles for for Home Scented Natural Soy Wax Aromatherapy Candle Gift Set for Christmas Friends Birthday Mothers Day Teacher Appreciation Gifts
SUPERSUN$12.434.5★178 rev
6 Pack Candles for Home Scented Aromatherapy Candle Gift Set for Women Soy Wax Long Lasting Amber Jar Candles Gift for Birthday Mothers Thanksgiving Day Present
MOULENGGU$24.404.4★4,295 rev
Newest
by launch date
Scented Candles Gift Set 6 Pack Spring Summer Soy Wax Aromatherapy Candles Lemon Verbena Coconut Lime Sea Salt Breeze Citrus Basil Eucalyptus Mint & Cherry Blossom
PELN$31.881,128 rev
Candles for Home Scented 6 Pack 3.5 Oz Soy Wax Candles Gifts Sets with Sage Breeze & Lavender for Birthday Gifts Women Thank You Graduation
MOULENGGU$24.824,295 rev
6-Pack Scented Candles for Home 3.5 Oz Soy Wax Aromatherapy Candle Gift Set Lavender Chamomile Eucalyptus Mint & Vanilla Birthday Gifts for Women Thank You Graduation Gifts
MOULENGGU$24.734,295 rev
Scented Candles Set for Women 6 Pack Soy Wax Aromatherapy Candles Home Fragrance Set for Relaxation Stress Relief Long Lasting Cozy Home Candles Birthday Christmas Housewarming Gifts
QIQIMARK$16.9654 rev
6 Pack Scented Candles Set | Candles for Home Scented Candles Gifts Set for Women Men Long Lasting Soy Wax Candle Aromatherapy Candles Gift for Birthday Thanksgiving Christmas Day
KIYTARBOO$17.1186 rev
Trending
90-day click momentumCandles for Home Scented 6 Pack 3.5 Oz Soy Wax Candles Gifts Sets with Sage Breeze & Lavender for Birthday Gifts Women Thank You Graduation
MOULENGGU$24.824.4★
LETINE 12 oz Scented Candle Gift Set (Pack of 4) - Vanilla Citronella Lemon & Lavender Soy Wax Candles for Women 24H Burn Time Each All-Natural Birthday & Valentines Day Gifts for Mom & Girl
LETINE$9.624.0★
Scented Candles Gift Set 6 Pack Spring Summer Soy Wax Aromatherapy Candles Lemon Verbena Coconut Lime Sea Salt Breeze Citrus Basil Eucalyptus Mint & Cherry Blossom
PELN$31.884.4★
6 Pack Scented Candles Gifts for Women 3.5 Oz Amber Candles Set 150 Hours Long Burning Soy Wax Candles Jar Aromatherapy Candles for Stress Relief Birthdays Weddings Christmas Gifts Yoga Bath
ZHTLTHZ$20.014.1★
Scented Candles Set for Women 6 Pack Soy Wax Aromatherapy Candles Home Fragrance Set for Relaxation Stress Relief Long Lasting Cozy Home Candles Birthday Christmas Housewarming Gifts
QIQIMARK$16.964.3★
What buyers say about bulk candles for gifts
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“good gift”
“price is affordable”
“Amazing quality”
“Great candles”
“Exactly as pictured”
“the size is right on”
“Great colors”
“they did not break easily”
“Cool design, smooth scents, and a great gift idea”
What buyers complain about
“It smells artificial”
“Really small”
“FIRE HAZARD”
“Not worth it”
“Bad quality”
“These break SO easily”
“Kinda weak”
“the colors change”
“Deceiving photos”
“melts too quickly”
Top return reasons
Common questions
- Is bulk candles for gifts profitable to sell on Amazon United States?
- The niche generates $26K/yr across 54 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the bulk candles for gifts niche?
- 40 brands and 53 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in bulk candles for gifts?
- Top complaints mined from reviews: Smell, Size-Overall, Flammable. The return rate is 1.3%.
- When does demand for bulk candles for gifts peak?
- Demand peaks in Nov–Dec; the busiest month runs 14.1× the quietest.
- What does it cost to enter the bulk candles for gifts niche?
- Listings span $6.13–$42.82; the average listing price is $19.81 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.