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Bulk Candles for Gifts

Maybe

An estimated 1.3% of orders come back. But shoppers spend an estimated $26K a year here, so Bulk Candles for Gifts is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$26K/yr39K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
30%top-5 click share · 40 brands · 53 sellers

Flapen Score

Bulk Candles for Gifts against its category

The dotted line is the Health & Household average. Past it, Bulk Candles for Gifts is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Candles for Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Candles for Gifts 39K times last year and spent an estimated $26K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
3.4%
Market size, estimated
$26Ka year
Peak month
December14.1× the quietest month
Top search term
4 pack candles8K searches a year

02 · Price

A sale here is worth $19.81.

Listings sell for $19.81 on average, from $6.13 to $42.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.81 that is $0 to $2K a year per listing.

Average price
$19.81inside the $15 to $100 sweet spot
Price range
$6.13–$42.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #295 within Aromatherapy. It carries 1,417 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#295in Aromatherapy
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,417per listing
Listings tracked
54

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bulk Candles for Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

53

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

30%

Top 20: 68%

Open market

48%

  • Brand 114%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Bulk Candles for Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Bulk Candles for Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 pack candles8K/yr
  • 6 pack candles9K/yr
  • candles 6 pack5K/yr
  • candle basket5K/yr
  • candle set of 66K/yr
  • assorted candles variety pack4K/yr
  • candle pack of 62K/yr
  • lanuos16/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Candles for Gifts

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
1.3%of orders come back
“It smells artificial”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bulk Candles for Gifts questions

Answered from the same tracked data.