Bulk Air Fresheners
FailThe top 5 brands take 97% of clicks, so Bulk Air Fresheners is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $159K/yr102K searches / yr
- 90-day growth
- +17.4%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 149 sellers
Flapen Score
Bulk Air Fresheners against its category
The dotted line is the Health & Household average. Past it, Bulk Air Fresheners is stronger. Inside it, weaker.
Market
The Bulk Air Fresheners market on Amazon at a glance
Shoppers on Amazon United States searched for Bulk Air Fresheners 102K times last year and spent an estimated $159K. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +17.4%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $159Ka year
- Top search term
- bulk air fresheners16K searches a year
02 · Price
A sale here is worth $16.64.
Listings sell for $16.64 on average, from $3.41 to $29.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $16.64 that is $12K to $17K a year per listing.
- Average price
- $16.64inside the $15 to $100 sweet spot
- Price range
- $3.41–$29.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$17K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Air Fresheners. It carries 8,151 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #133in Air Fresheners
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 8,151per listing
- Listings tracked
- 18
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Bulk Air Fresheners products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
149
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- Brand 184%
- Brand 25%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Bulk Air Fresheners search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bulk Air Fresheners search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bulk air fresheners16K/yr
- febreze heavy duty spray16K/yr
- febreze heavy duty14K/yr
- air freshener bulk12K/yr
- bulk car air fresheners individually wrapped7K/yr
- febreze air spray heavy duty5K/yr
- bulk air freshener5K/yr
- febreze air mist heavy duty crisp clean4K/yr
- febreze crisp clean4K/yr
- air freshener car bulk5K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Air Fresheners
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Air Fresheners questions
Answered from the same tracked data.









