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Bulbhead

Fail

The top 5 brands take 95% of clicks, so Bulbhead is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$138K/yr370K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
78%top-5 click share · 7 brands · 13 sellers

Flapen Score

Bulbhead against its category

The dotted line is the Health & Household average. Past it, Bulbhead is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulbhead market on Amazon at a glance

Shoppers on Amazon United States searched for Bulbhead 370K times last year and spent an estimated $138K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
370K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
1.1%
Market size, estimated
$138Ka year
Peak month
February14.4× the quietest month
Top search term
bulbhead21K searches a year

02 · Price

A sale here is worth $35.63.

Listings sell for $35.63 on average, from $11.77 to $65.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $35.63 that is $36K to $45K a year per listing.

Average price
$35.63inside the $15 to $100 sweet spot
Price range
$11.77–$65.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$36K–$45K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,400 within Brushes. It carries 1,624 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#3,400in Brushes
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
1,624per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bulbhead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 152%
  • Brand 218%
  • Brand 314%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bulbhead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.4×

Search terms

Top Bulbhead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulbhead21K/yr
  • bulb head products as seen on tv16K/yr
  • horsepower13K/yr
  • ruby horsepower scrubber12K/yr
  • horsepower scrubber23K/yr
  • horsepower scrubber as seen on tv16K/yr
  • horse power9K/yr
  • horse power scrubber12K/yr
  • star shower96K/yr
  • horse power scrubber as seen on tv10K/yr

Reviews and returns

What reviews say buyers love and hate about Bulbhead

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Pressure”
3.4%of orders come back
“No Pressure”
A buyer, on “Pressure”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bulbhead questions

Answered from the same tracked data.