Built Puff Bars Protein Coconut
FailThe top 5 brands take 94% of clicks, so Built Puff Bars Protein Coconut is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $315K/yr166K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 604 sellers
Flapen Score
Built Puff Bars Protein Coconut against its category
The dotted line is the Health & Household average. Past it, Built Puff Bars Protein Coconut is stronger. Inside it, weaker.
Market
The Built Puff Bars Protein Coconut market on Amazon at a glance
Shoppers on Amazon United States searched for Built Puff Bars Protein Coconut 166K times last year and spent an estimated $315K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $315Ka year
- Peak month
- August3.1× the quietest month
- Top search term
- coconut protein bars24K searches a year
02 · Price
A sale here is worth $21.90.
Listings sell for $21.90 on average, from $4.45 to $31.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $21.90 that is $27K to $33K a year per listing.
- Average price
- $21.90inside the $15 to $100 sweet spot
- Price range
- $4.45–$31.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $27K–$33K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #63 within Nutrition Bars & Drinks. It carries 3,485 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 81%
- Out of stock, average day
- 0.8%
- Average rank
- #63in Nutrition Bars & Drinks
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,485per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Built Puff Bars Protein Coconut products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BUILT Puff Protein Bars Coconut 17g Protein - 12 Count
- Price
- $28.00
- Rating
- 4.6/5
- Reviews
- 3,001
- Age
- 4y ago

Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count
- Price
- $17.53
- Rating
- 4.6/5
- Reviews
- 2,176
- Age
- 2y ago

KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 12 Count
- Price
- $12.48
- Rating
- 4.7/5
- Reviews
- 6,507
- Age
- 19y ago

TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct
- Price
- $29.60
- Rating
- 4.8/5
- Reviews
- 134
- Age
- 11mo ago

Aloha Organic Chocolate Coconut Almond Protein Bar 12pk 1.98 OZ
- Price
- $31.93
- Rating
- 4.5/5
- Reviews
- 1,188
- Age
- 4y ago
Trending
estimated 90-day click momentum
TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct
- Price
- $29.60
- Rating
- 4.8/5
- Reviews
- 134
- Age
- 11mo ago

KIND Healthy Snacks Bars Dark Chocolate Nuts & Sea Salt Gluten Free Low Sugar High Fiber Snacks 6g Protein 12 Count
- Price
- $11.65
- Rating
- 4.7/5
- Reviews
- 24,879
- Age
- 14y ago

KIND Mini Snack Bars Variety Pack Gluten Free Low Sugar Low Calorie Snacks Salted Caramel Dark Chocolate Nut Dark Chocolate Almond Coconut 20 Count
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 672
- Age
- 6y ago

KIND Healthy Snacks Bars Dark Chocolate Almond Coconut Gluten Free High Fiber Snacks 3g Protein 24 Count
- Price
- $27.31
- Rating
- 4.8/5
- Reviews
- 1,309
- Age
- 7y ago

KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 6 Count
- Price
- $7.35
- Rating
- 4.7/5
- Reviews
- 466
- Age
- 6y ago
Newest
by launch date
TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct
- Price
- $29.60
- Rating
- 4.8/5
- Reviews
- 134
- Age
- 11mo ago

TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct
- Price
- $29.38
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 12mo ago

Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count
- Price
- $17.53
- Rating
- 4.6/5
- Reviews
- 2,176
- Age
- 2y ago

IQBAR Clean Plant Protein Bars - Toasted Coconut Chip - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement
- Price
- $23.97
- Rating
- 4.4/5
- Reviews
- 960
- Age
- 3y ago

BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary
- Price
- $28.16
- Rating
- 4.5/5
- Reviews
- 3,671
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
604
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
3%
- Built Bar28%
- KIND25%
- Atkins14%
- ALOHA14%
- TRUBAR13%
- IQBAR3%
- Open — no brand owns it (2 brands, 3%)
Demand
Built Puff Bars Protein Coconut search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×
Search terms
Top Built Puff Bars Protein Coconut search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coconut protein bars24K/yr
- built puff bars protein coconut24K/yr
- atkins coconut bars11K/yr
- trubar cocoa for coconuts7K/yr
- aloha coconut chocolate almond9K/yr
- kind bars coconut8K/yr
- aloha protein bars coconut7K/yr
- kind coconut almond bars8K/yr
- kind bars dark chocolate almond coconut5K/yr
- built coconut puff bars protein7K/yr
Reviews and returns
What reviews say buyers love and hate about Built Puff Bars Protein Coconut
We read the reviews and the return reasons for every product selling here.
“Tastes like Im eating chemicals”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Built Puff Bars Protein Coconut questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









