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Built Puff Bars Protein Coconut

Fail

The top 5 brands take 94% of clicks, so Built Puff Bars Protein Coconut is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$315K/yr166K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
73%top-5 click share · 8 brands · 604 sellers

Flapen Score

Built Puff Bars Protein Coconut against its category

The dotted line is the Health & Household average. Past it, Built Puff Bars Protein Coconut is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Built Puff Bars Protein Coconut market on Amazon at a glance

Shoppers on Amazon United States searched for Built Puff Bars Protein Coconut 166K times last year and spent an estimated $315K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
8.6%
Market size, estimated
$315Ka year
Peak month
August3.1× the quietest month
Top search term
coconut protein bars24K searches a year

02 · Price

A sale here is worth $21.90.

Listings sell for $21.90 on average, from $4.45 to $31.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $21.90 that is $27K to $33K a year per listing.

Average price
$21.90inside the $15 to $100 sweet spot
Price range
$4.45–$31.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$27K–$33K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #63 within Nutrition Bars & Drinks. It carries 3,485 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
0.8%
Average rank
#63in Nutrition Bars & Drinks
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,485per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Built Puff Bars Protein Coconut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

604

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Brand 128%
  • Brand 225%
  • Brand 314%
  • Brand 414%
  • Brand 513%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Built Puff Bars Protein Coconut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Built Puff Bars Protein Coconut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut protein bars24K/yr
  • built puff bars protein coconut24K/yr
  • atkins coconut bars11K/yr
  • trubar cocoa for coconuts7K/yr
  • aloha coconut chocolate almond9K/yr
  • kind bars coconut8K/yr
  • aloha protein bars coconut7K/yr
  • kind coconut almond bars8K/yr
  • kind bars dark chocolate almond coconut5K/yr
  • built coconut puff bars protein7K/yr

Reviews and returns

What reviews say buyers love and hate about Built Puff Bars Protein Coconut

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like Im eating chemicals”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Built Puff Bars Protein Coconut questions

Answered from the same tracked data.