Is built puff bars protein coconut profitable to sell on Amazon United States?

The niche generates $315K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (46/100).

How competitive is the built puff bars protein coconut niche?

8 brands and 604 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in built puff bars protein coconut?

Top complaints mined from reviews: Taste-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.

When does demand for built puff bars protein coconut peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 3.1× the quietest.

What does it cost to enter the built puff bars protein coconut niche?

Listings span $4.45–$31.93; the average listing price is $21.90 (sweet spot $15–$100). The average incumbent carries 3,485 reviews — the moat a new listing must climb.

built puff bars protein coconut

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.90

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.45–$31.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$315K

$315K/yr · 166K searches

Review moat

Okay3,485.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, built puff bars protein coconut is a $315K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

built puff bars protein coconut market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $438K–$548K; units × avg price
Conversion rate: 8.6%
Avg BSR: #63
Page quality: 0%
Prime: 81%
Sponsored: 81%
Out of stock: 0.8%
Avg brand age: 83 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

604

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Built Bar28%
KIND25%
Atkins14%
ALOHA14%
TRUBAR13%
IQBAR3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -2.6% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Open Trend

Top built puff bars protein coconut search terms

coconut protein bars24K/yr -4.5%3.9% conv.
built puff bars protein coconut24K/yr -46.5%9.8% conv.
atkins coconut bars11K/yr +29.2%16.1% conv.
trubar cocoa for coconuts7K/yr +47.3%13.6% conv.
aloha coconut chocolate almond9K/yr +25.7%12.6% conv.
kind bars coconut8K/yr +42.9%13.0% conv.
aloha protein bars coconut7K/yr -16.6%10.0% conv.
kind coconut almond bars8K/yr +16.7%13.5% conv.
kind bars dark chocolate almond coconut5K/yr +193.0%6.4% conv.
built coconut puff bars protein7K/yr +6.1%10.6% conv.

All search terms

Top built puff bars protein coconut products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BUILT Puff Protein Bars Coconut 17g Protein - 12 Count

Built Bar$28.004.6★3,001 rev

Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count

Atkins$17.534.6★2,176 rev

KIND Healthy Snacks Bars Almond & Coconut Gluten Free Low Sodium Snacks 4g Protein 12 Count

KIND$12.484.7★6,507 rev

TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct

TRUBAR$29.604.8★134 rev

Aloha Organic Chocolate Coconut Almond Protein Bar 12pk 1.98 OZ

ALOHA$31.934.5★1,188 rev

Newest

by launch date

TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct

TRUBAR$29.60134 rev

11mo ago

TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct

TRUBAR$29.3876 rev

12mo ago

Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count

Atkins$17.532,176 rev

2y ago

IQBAR Clean Plant Protein Bars - Toasted Coconut Chip - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement

IQBAR$23.97960 rev

3y ago

BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary

Built Bar$28.163,671 rev

3y ago

What buyers say about built puff bars protein coconut

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Delicious and fresh”

Nutritional Content18%

“Good amount of protein”

Flavor13%

“Best flavor”

Texture/Consistency-Overall4%

“Interesting texture”

Sweetness4%

“with a nice balance of sweetness without being overly strong”

Quality-Overall3%

“Great variety”

Value For Money2%

“Great value”

Health Benefits-Overall2%

“Healthy Snacks bars”

Ease Of Chewing/Swallowing1%

“Easy to chew”

Size-Overall1%

“Perfect size”

What buyers complain about

Taste-Overall13%

“Tastes like Im eating chemicals”

Value For Money8%

“High price”

Texture/Consistency-Overall7%

“the texture is grainy”

Flavor6%

“The flavor is pretty flat”

Nutritional Content5%

“cant be healthy”

Storage Temperature5%

“Arrived melted”

Ease Of Chewing/Swallowing3%

“You cant even swallow them they are soooo bad”

Sweetness3%

“Just cloyingly sweet”

Size-Overall2%

“The bars are extremely small”

Stale/Rotten/Spoiled2%

“Stale”

Top return reasons

Taste-Overall22%

Flavor21%

Value For Money10%

Nutritional Content9%

Size-Overall7%

Advertised Vs Actual Product6%

Ease Of Chewing/Swallowing4%

Stale/Rotten/Spoiled3%

Quality-Overall2%

Product Condition2%

Common questions

Is built puff bars protein coconut profitable to sell on Amazon United States?: The niche generates $315K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (46/100).
How competitive is the built puff bars protein coconut niche?: 8 brands and 604 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in built puff bars protein coconut?: Top complaints mined from reviews: Taste-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.
When does demand for built puff bars protein coconut peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 3.1× the quietest.
What does it cost to enter the built puff bars protein coconut niche?: Listings span $4.45–$31.93; the average listing price is $21.90 (sweet spot $15–$100). The average incumbent carries 3,485 reviews — the moat a new listing must climb.