built puff bars protein
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 5.1M searches
Avg price
Incredible$27.72avg listing price — sweet spot $15–$100
Price range
Incredible$26.14–$28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,615.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, built puff bars protein is a $5.6M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
built puff bars protein market data
- Units sold / yr
- 200K–250K
- avg 20,000–25,000/product
- Revenue / yr
- $5.5M–$6.9M
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Built Bar100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -23.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top built puff bars protein search terms
- built puff bars protein2.6M/yr
- built bars641K/yr
- built protein bars235K/yr
- built puff bars286K/yr
- built puff322K/yr
- puff protein bars251K/yr
- built bar150K/yr
- built156K/yr
- puff bars105K/yr
- built bars protein puff85K/yr
Top built puff bars protein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary
Built Bar$28.164.5★3,671 rev
BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count
Built Bar$26.144.7★2,436 rev
BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count
Built Bar$28.384.4★415 rev
BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count
Built Bar$27.104.6★1,401 rev
BUILT Puff Protein Bars Coconut 17g Protein - 12 Count
Built Bar$28.004.6★3,001 rev
Newest
by launch dateBUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count
Built Bar$28.38415 rev
BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count
Built Bar$27.84393 rev
BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count
Built Bar$27.64924 rev
BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count
Built Bar$28.51684 rev
BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count
Built Bar$26.142,436 rev
Trending
90-day click momentumBUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count
Built Bar$28.384.4★
BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary
Built Bar$28.164.5★
BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count
Built Bar$26.144.7★
BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count
Built Bar$28.514.4★
BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count
Built Bar$27.844.4★
What buyers say about built puff bars protein
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and fresh”
“High protein”
“the flavor variety was good”
“Interesting texture”
“with a nice balance of sweetness without being overly strong”
“Excellent Product”
“Decent price”
“I love super sour”
“It's satisfying to chew”
“A healthy treat thats good for you”
What buyers complain about
“Bad After Taste”
“The flavor is pretty flat”
“High price”
“weird texture”
“Arrived melted”
“No fiber”
“Sour Built are awful”
“Very chewy though”
“Too sweet”
“They are small”
Top return reasons
Common questions
- Is built puff bars protein profitable to sell on Amazon United States?
- The niche generates $5.6M/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the built puff bars protein niche?
- 1 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in built puff bars protein?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for built puff bars protein peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the built puff bars protein niche?
- Listings span $26.14–$28.51; the average listing price is $27.72 (sweet spot $15–$100). The average incumbent carries 1,616 reviews — the moat a new listing must climb.