Bug Repellent Stick
MaybeSearch demand grew +246.1% this quarter. But shoppers spend an estimated $38K a year here, so Bug Repellent Stick is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $38K/yr50K searches / yr
- 90-day growth
- +246.1%search demand this quarter
- Competition
- 63%top-5 click share · 15 brands · 70 sellers
Flapen Score
Bug Repellent Stick against its category
The dotted line is the Health & Household average. Past it, Bug Repellent Stick is stronger. Inside it, weaker.
Market
The Bug Repellent Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Bug Repellent Stick 50K times last year and spent an estimated $38K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +246.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +246.1%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $38Ka year
- Peak month
- July8.1× the quietest month
- Top search term
- bug repellent stick9K searches a year
02 · Price
A sale here is worth $11.44.
Listings sell for $11.44 on average, from $4.03 to $20.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.44 that is $1K to $3K a year per listing.
- Average price
- $11.44under the $15 to $100 sweet spot
- Price range
- $4.03–$20.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #246 within Insect & Pest Repellents. It carries 6,248 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #246in Insect & Pest Repellents
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 6,248per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Bug Repellent Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
70
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
15%
- Brand 140%
- Brand 221%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (9 brands, 15%)
Demand
Bug Repellent Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.1×
Search terms
Top Bug Repellent Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bug repellent stick9K/yr
- mosquito repellent stick8K/yr
- mosquito repellent balm8K/yr
- roll on bug repellent6K/yr
- insect repellent stick4K/yr
- mosquito balm4K/yr
- murphys mosquito repellent balm3K/yr
- cinnabalm mosquito repellent5K/yr
- bug repellent balm3K/yr
Reviews and returns
What reviews say buyers love and hate about Bug Repellent Stick
We read the reviews and the return reasons for every product selling here.
“Do not repel mosquitoes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bug Repellent Stick questions
Answered from the same tracked data.









