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Bug Repellent Stick

Maybe

Search demand grew +246.1% this quarter. But shoppers spend an estimated $38K a year here, so Bug Repellent Stick is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$38K/yr50K searches / yr
90-day growth
+246.1%search demand this quarter
Competition
63%top-5 click share · 15 brands · 70 sellers

Flapen Score

Bug Repellent Stick against its category

The dotted line is the Health & Household average. Past it, Bug Repellent Stick is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bug Repellent Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Bug Repellent Stick 50K times last year and spent an estimated $38K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +246.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+246.1%
Conversion, latest week
6.7%
Market size, estimated
$38Ka year
Peak month
July8.1× the quietest month
Top search term
bug repellent stick9K searches a year

02 · Price

A sale here is worth $11.44.

Listings sell for $11.44 on average, from $4.03 to $20.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.44 that is $1K to $3K a year per listing.

Average price
$11.44under the $15 to $100 sweet spot
Price range
$4.03–$20.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #246 within Insect & Pest Repellents. It carries 6,248 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#246in Insect & Pest Repellents
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
6,248per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bug Repellent Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

70

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

15%

  • Brand 140%
  • Brand 221%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Bug Repellent Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.1×

Search terms

Top Bug Repellent Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bug repellent stick9K/yr
  • mosquito repellent stick8K/yr
  • mosquito repellent balm8K/yr
  • roll on bug repellent6K/yr
  • insect repellent stick4K/yr
  • mosquito balm4K/yr
  • murphys mosquito repellent balm3K/yr
  • cinnabalm mosquito repellent5K/yr
  • bug repellent balm3K/yr

Reviews and returns

What reviews say buyers love and hate about Bug Repellent Stick

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pest/Insect Control”
22%of negative reviews mention “Pest/Insect Control”
1.1%of orders come back
“Do not repel mosquitoes”
A buyer, on “Pest/Insect Control”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bug Repellent Stick questions

Answered from the same tracked data.