Is bug repellent stick profitable to sell on Amazon United States?

The niche generates $38K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +246.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the bug repellent stick niche?

15 brands and 70 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in bug repellent stick?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 1.1%.

When does demand for bug repellent stick peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.1× the quietest.

What does it cost to enter the bug repellent stick niche?

Listings span $4.03–$20.78; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 6,248 reviews — the moat a new listing must climb.

bug repellent stick

Worth a look

Shows demand growing +246.1% this quarter, but a small market ($38K/yr) keeps it on the watch list.

Growth

Incredible+246.1%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.44

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.03–$20.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,248.26

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$38K

$38K/yr · 50K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, bug repellent stick is a $38K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bug repellent stick market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $34K–$46K; units × avg price
Conversion rate: 6.7%
Avg BSR: #246
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 3.7%
Avg brand age: 63 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

15%

Murphy's Naturals40%
Badger21%
WestKey Labs10%
OFF!6%
USKICH5%
SC Johnson3%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +246.1% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.1×

Open Trend

Top bug repellent stick search terms

bug repellent stick9K/yr +221.2%6.5% conv.
mosquito repellent stick8K/yr +342.7%3.8% conv.
mosquito repellent balm8K/yr +221.5%6.9% conv.
roll on bug repellent6K/yr +223.3%6.7% conv.
insect repellent stick4K/yr +147.8%6.2% conv.
mosquito balm4K/yr +249.6%7.1% conv.
murphys mosquito repellent balm3K/yr +249.9%11.0% conv.
cinnabalm mosquito repellent5K/yr >1,000%0.7% conv.
bug repellent balm3K/yr +171.6%6.3% conv.

All search terms

Top bug repellent stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Murphys Naturals Mosquito Repellent Balm for Outdoor Patio Hiking Camping Plant-Based with Cedarwood Lemongrass & Rosemary 0.75 oz

Murphy's Naturals$9.174.4★5,868 rev

Murphys Naturals Mosquito Repellent Balm Stick Plant-Based Ingredients Travel-Pocket Size 0.5oz Each 3-Pack

Murphy's Naturals$17.134.4★1,450 rev

Badger Bug Repellent Stick All Natural Mosquito Repellent with Citronella Pleasant Smelling Insect Repellent Travel Size for Kids and Adults 0.6 oz

Badger$8.574.5★4,008 rev

WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use

WestKey Labs$11.794.4★158 rev

OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz

OFF!$6.664.7★1,549 rev

Newest

by launch date

Sunroot Naturals Tallow Bug Stick Natural Outdoor Balm with Citronella & Peppermint Oil Chemical-Free Bug Defense Easy Whole Body Application Large 2.75 oz Twist-Up Stick

Sunroot Naturals$17.3638 rev

4mo ago

Mosquito Repellent Balm Stick 6 Pack 0.4oz Each

USKICH$10.7654 rev

5mo ago

Mosquito Repellent Balm Stick 10 Pack for Outdoor Patio Hiking Camping Plant-Based Natural Ingredients Travel-Pocket Size 0.15oz Each

USKICH$9.8854 rev

8mo ago

WestKey Labs Mosquito Repellent Balm Stick 3-Pack (0.5oz Each) DEET-Free Plant-Based Bug Repellent for Kids & Adults Natural Protection Travel-Friendly Safe for Outdoor Use

WestKey Labs$11.79158 rev

1y ago

OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz

OFF!$6.661,549 rev

1y ago

What buyers say about bug repellent stick

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control27%

“Best Insect Repellent”

Smell12%

“No strange smell”

Quality-Overall9%

“There are so many good products in this world”

Ease Of Use7%

“Easy to apply”

Efficiency5%

“Was very effective”

Advertised Vs Actual Product5%

“As advertised”

Portability3%

“its easy to carry around”

Value For Money2%

“Great for the price”

Size-Overall2%

“The compact size”

Adhesion/Stickiness2%

“These sticks are excellent”

What buyers complain about

Pest/Insect Control22%

“Do not repel mosquitoes”

Functionality-Overall18%

“Not Effective”

Smell8%

“Bad Smell”

Size-Overall6%

“Super Small”

Value For Money4%

“Not worth the price”

Durability4%

“doesnt last as long as I though”

Allergies3%

“Rash”

Leak-Proof2%

“Leaked”

Quality-Overall2%

“Absolutely garbage, it just doesnt work”

Adhesion/Stickiness1%

“didn't like the sticky feeling”

Top return reasons

Functionality-Overall22%

Size-Overall15%

Advertised Vs Actual Product11%

Pest/Insect Control10%

Value For Money10%