Is bug costume profitable to sell on Amazon United States?

The niche generates $26K/yr across 11 tracked products. 90-day search growth is +43.4%. Flapen's verdict: Skip it (38/100).

How competitive is the bug costume niche?

7 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in bug costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Pest/Insect Control. The return rate is 2.8%.

When does demand for bug costume peak?

Demand peaks in Sep–Oct; the busiest month runs 27.8× the quietest.

What does it cost to enter the bug costume niche?

Listings span $8.59–$41.13; the average listing price is $24.23 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.

bug costume

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$24.23

avg listing price — sweet spot $15–$100

Price range

Great$8.59–$41.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+43.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,316.27

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 202K searches

According to Flapen's Amazon United States niche tracking, bug costume is a $26K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bug costume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $36K–$48K; units × avg price
Conversion rate: 0.5%
Avg BSR: #513
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 10.0%
Avg brand age: 41 months
Avg seller age: 200 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Tough Outdoors59%
Seasons14%
LONGADS9%
G GIEPHT8%
Andes Safety5%
RocailleCos3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 27.8×

Open Trend

Top bug costume search terms

bug costume63K/yr +63.4%0.2% conv.
bug costume adult39K/yr +39.5%0.2% conv.
insect costume20K/yr +9.2%0.1% conv.
beetle costume11K/yr +29.6%0.0% conv.
adult bug costume17K/yr +35.2%0.2% conv.
bug costumes8K/yr +13.6%0.1% conv.
bug costume women13K/yr +95.5%0.1% conv.
insect costume adult13K/yr -0.7%0.2% conv.
mens bug costume5K/yr +94.1%0.0% conv.
bugs life costume4K/yr +12.6%0.0% conv.

All search terms

Top bug costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tough Outfitters Mosquito Suit - Mosquito Repellent Clothing Men Women - Insect Bug Proof Net Mesh Clothing for Gardening

Tough Outdoors$30.964.3★1,043 rev

2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket

G GIEPHT$13.904.6★1,081 rev

Seasons Men Praying Mantis Costume

Seasons$36.174.3★43 rev

Andes Safety Hazmat Suit Heavy Duty Full Body Disposable Paint Suit Coverall with Hood Elastic Wrists and Ankles (XL)

Andes Safety$9.954.6★2,081 rev

LONGADS Professional Bee Suit for Men and Women Full Body Beekeeping Suit with Gloves & Protective Round Veil Size XL (Fits 65-69 Inches / 55-59) for Apiary & Backyard

LONGADS$41.014.4★3,504 rev

Newest

by launch date

DSplay Adult Cockroach Costume Men Scary Cockroach Tunic For Halloween Costumes Adult (one size)

DSplay$28.4520 rev

1y ago

Womens Lydia Deetz Cosplay Costume Red Cloak Beetle Lydia Cape Outfits Halloween Accessories (red One size)

RocailleCos$28.826 rev

1y ago

Andes Safety Hazmat Suit Heavy Duty Full Body Disposable Paint Suit Coverall with Hood Elastic Wrists and Ankles (XL)

Andes Safety$9.952,081 rev

2y ago

2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket

G GIEPHT$13.901,081 rev

3y ago

LONGADS Professional Bee Suit for Men and Women Full Body Beekeeping Suit with Gloves & Protective Round Veil Size XL (Fits 65-69 Inches / 55-59) for Apiary & Backyard

LONGADS$41.013,504 rev

5y ago

What buyers say about bug costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“The XXL fits just fine”

Quality-Overall17%

“Good quality and fit, 3rd suit I have purchased”

Pest/Insect Control15%

“Keeps the bugs out”

Material Quality6%

“Material seems durable”

Advertised Vs Actual Product6%

“Just what I needed”

Weight Light5%

“Lightweight and comfortable”

Value For Money5%

“Good price and good product”

Comfort-Overall4%

“Its pretty comfortable”

Durability3%

“did not rip or tear once”

Ease Of Use3%

“comfortable to wear”

What buyers complain about

Size-Overall21%

“These run small”

Quality-Overall12%

“Average quality”

Pest/Insect Control9%

“Does not keep gnats out”

Material Quality7%

“Cheap material”

Durability5%

“Literally within the first 5 minutes the knees were torn wide open”

Ease Of Use4%

“its difficult to get back in place”

Color3%

“The black is a bit hard to see threw though”

Heating3%

“it is hot”

Comfort-Overall2%

“it was intensely unpleasant”

Instructions/User Manual/Troubleshooting2%

“No instructions for how to use”

Top return reasons

Size-Overall63%

Advertised Vs Actual Product9%

Value For Money4%

Material Quality4%

Quality-Overall3%

Color3%

Thin3%

Product Condition1%

Defective Material/Parts1%

Functionality-Overall1%

Common questions

Is bug costume profitable to sell on Amazon United States?: The niche generates $26K/yr across 11 tracked products. 90-day search growth is +43.4%. Flapen's verdict: Skip it (38/100).
How competitive is the bug costume niche?: 7 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in bug costume?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Pest/Insect Control. The return rate is 2.8%.
When does demand for bug costume peak?: Demand peaks in Sep–Oct; the busiest month runs 27.8× the quietest.
What does it cost to enter the bug costume niche?: Listings span $8.59–$41.13; the average listing price is $24.23 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.