Skip to content

Bug Bite Itch Relief

Pass

Bug Bite Itch Relief scores 70 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +305.1% this quarter, and an estimated 0.2% of orders come back.

Filters Trending
Flapen Score
70
70 / 100
Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49
Market size
$1.9M/yr1.0M searches / yr
90-day growth
+305.1%search demand this quarter
Competition
59%top-5 click share · 13 brands · 112 sellers

Flapen Score

Bug Bite Itch Relief against its category

The dotted line is the Health & Household average. Past it, Bug Bite Itch Relief is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bug Bite Itch Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Bug Bite Itch Relief 1.0M times last year and spent an estimated $1.9M. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +305.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+305.1%
Conversion, latest week
15.6%
Market size, estimated
$1.9Ma year
Peak month
July12.9× the quietest month
Top search term
bug bite itch relief292K searches a year

02 · Price

A sale here is worth $11.75.

Listings sell for $11.75 on average, from $3.38 to $30.98. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $11.75 that is $94K to $118K a year per listing.

Average price
$11.75under the $15 to $100 sweet spot
Price range
$3.38–$30.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$94K–$118K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #28 within Itching & Rash Treatments. It carries 9,710 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#28in Itching & Rash Treatments
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
9,710per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Bug Bite Itch Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

112

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

17%

  • Brand 135%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Bug Bite Itch Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 12.9×

Search terms

Top Bug Bite Itch Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bug bite itch relief292K/yr
  • mosquito bite itch relief264K/yr
  • mosquito bite relief69K/yr
  • bug bite relief56K/yr
  • bug bite52K/yr
  • insect bite relief31K/yr
  • mosquito itch relief31K/yr
  • after bite kids25K/yr
  • insect bite treatments32K/yr
  • bug bite cream25K/yr

Reviews and returns

What reviews say buyers love and hate about Bug Bite Itch Relief

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Itch Relief”
18%of negative reviews mention “Allergies”
0.2%of orders come back
“so itchy”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bug Bite Itch Relief questions

Answered from the same tracked data.