Is buffalo plaid ribbon profitable to sell on Amazon United States?

The niche generates $31K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (40/100).

How competitive is the buffalo plaid ribbon niche?

16 brands and 18 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in buffalo plaid ribbon?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.6%.

When does demand for buffalo plaid ribbon peak?

Demand peaks in Nov; the busiest month runs 140.8× the quietest.

What does it cost to enter the buffalo plaid ribbon niche?

Listings span $4.12–$12.90; the average listing price is $8.88 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.

buffalo plaid ribbon

Skip it

Prices mostly outside the sweet spot ($4.12–$12.90) — this niche doesn't clear our bar today.

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good830.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Avg price

Okay$8.88

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

Market size

Bad$31K

$31K/yr · 58K searches

Price range

Bad$4.12–$12.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, buffalo plaid ribbon is a $31K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

buffalo plaid ribbon market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $36K–$44K; units × avg price
Conversion rate: 5.9%
Avg BSR: #1,109
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 12.0%
Avg brand age: 38 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

45%

Top 20: 97%

Open market

35%

Ribbli13%
BOYIVI13%
Alpurple12%
HRX Package11%
KINGLAKE9%
Deloky7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -22.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 140.8×

Open Trend

Top buffalo plaid ribbon search terms

buffalo plaid ribbon30K/yr -26.9%4.4% conv.
buffalo check ribbon9K/yr -15.6%4.2% conv.
black and white plaid ribbon5K/yr +19.1%5.5% conv.
black plaid ribbon5K/yr -24.0%3.8% conv.
buffalo plaid ribbon wired8K/yr -54.4%2.9% conv.
red and black plaid ribbon3K/yr -20.2%3.7% conv.

All search terms

Top buffalo plaid ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

19.6 Yard 2.5 inch Wide Buffalo Plaid Ribbons Wired Edges 2 Rolls Black and White Checkered Ribbon for Christmas Tree Gift Decorations

HRX Package$9.574.8★481 rev

Buffalo Plaid Ribbon - 3 Rolls 9.9 Yards Wired Edge 1.5 Inch Width (Black and White) for Christmas Tree Wrapping Crafts & Decoration

BOYIVI$9.814.4★461 rev

KINGLAKE Buffalo Plaid Ribbon Wired 3 Rolls 2.5 x 18 Yards Burlap Black and White Plaid Ribbons for Crafts Christmas Gift Wrapping Wreaths and Decoration

KINGLAKE$9.864.8★35 rev

Deloky 50 Yard Large Buffalo Plaid Ribbon-1.0 Inch Black and White Christmas Plaid Check Ribbon Lumberjack Ribbon for Lumberjack Party Christmas Mothers Day Gift DIY Craft Decoration

Deloky$10.374.7★281 rev

Whaline 2 Rolls Wired Edge Plaid Ribbon Buffalo Check Ribbon White Black Plaid Ribbon 2.5 Wide Farmhouse Craft Ribbon for Christmas DIY Gift Wrapping Wreath Xmas Tree Bow Decoration 10 Yard

Whaline$9.804.7★814 rev

Newest

by launch date

Black Gingham Ribbon 3/8IN x 10Yd - Elegant Thin Checkered Ribbon for Christmas Gift Wrapping DIY Crafts and Hair Accessories Polyester Woven Edge for a Classic Touch

Dynoro$4.1226 rev

8mo ago

KINGLAKE Buffalo Plaid Ribbon Wired 3 Rolls 2.5 x 18 Yards Burlap Black and White Plaid Ribbons for Crafts Christmas Gift Wrapping Wreaths and Decoration

KINGLAKE$9.8635 rev

11mo ago

Buffalo Plaid Ribbon 2 Rolls Wired Edge Christmas Plaid Ribbon 2.5 Inch Wide Black and White Checkered Ribbon Buffalo Check Ribbon for Crafts DIY Bow Wreath Making Gift Wrapping Decorations 10 Yards

RHOttbiy$9.2522 rev

1y ago

4 Rolls Winter Burlap Checked Ribbon Wire Border Christmas Holiday DIY Present Butterfly Floral Craft Decor 1.5 Inches Wide 13.2 Yard (Natural)

IAXSEE$12.9047 rev

1y ago

4 Rolls 12 Yards Buffalo Plaid Ribbons 1.5 Inch Wide Wired Edge Plaid Burlap Ribbon Check Gingham Fabric Craft Ribbon for Christmas Tree Gift Wrapping Crafts Decoration

BOYIVI$12.1143 rev

2y ago

What buyers say about buffalo plaid ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The ribbon seems to be a good quality burlap”

Value For Money13%

“Nice ribbon for the price”

Shape/Style8%

“Country chic”

Color7%

“Colors was good”

Advertised Vs Actual Product7%

“Exactly as expected”

Material Quality6%

“Good quality materials”

Design-Overall4%

“Great craft”

Ease Of Use4%

“easy to use”

Efficiency4%

“Worked perfectly”

Stitch/Finish/Polish4%

“the ribbon added a nice touch”

What buyers complain about

Size-Overall33%

“Small”

Quality-Overall14%

“Quality could be better”

Color7%

“Not black”

Advertised Vs Actual Product7%

“Not what it appears to be”

Value For Money7%

“Not good for 9.99”

Top return reasons

Size-Overall33%

Color16%

Advertised Vs Actual Product15%

Value For Money8%

Material Quality6%

Quality-Overall3%

Print Quality3%

Thin3%

Product Condition1%

Design-Overall1%

Common questions

Is buffalo plaid ribbon profitable to sell on Amazon United States?: The niche generates $31K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (40/100).
How competitive is the buffalo plaid ribbon niche?: 16 brands and 18 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in buffalo plaid ribbon?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.6%.
When does demand for buffalo plaid ribbon peak?: Demand peaks in Nov; the busiest month runs 140.8× the quietest.
What does it cost to enter the buffalo plaid ribbon niche?: Listings span $4.12–$12.90; the average listing price is $8.88 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.