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Buffalo Plaid Plates

Fail

Shoppers spend an estimated $5K a year here, so Buffalo Plaid Plates is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$5K/yr39K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
37%top-5 click share · 18 brands · 22 sellers

Flapen Score

Buffalo Plaid Plates against its category

The dotted line is the Health & Household average. Past it, Buffalo Plaid Plates is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Plaid Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Plaid Plates 39K times last year and spent an estimated $5K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.9%
Market size, estimated
$5Ka year
Peak month
November6.1× the quietest month
Top search term
plaid paper plates14K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $8.04 to $36.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $14.57 that is $0 to $1K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$8.04–$36.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #969 within Disposable Plates, Bowls & Cutlery. It carries 234 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
24.9%
Average rank
#969in Disposable Plates, Bowls & Cutlery
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
234per listing
Listings tracked
26

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Buffalo Plaid Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

22

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

37%

Top 20: 91%

Open market

40%

  • Brand 117%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Buffalo Plaid Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Buffalo Plaid Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaid paper plates14K/yr
  • plaid plates17K/yr
  • buffalo plaid plates3K/yr
  • buffalo plaid paper plates3K/yr
  • buffalo plaid party supplies2K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Plaid Plates

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Strength”
2.5%of orders come back
“Plates were a bit flimsy”
A buyer, on “Strength”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Buffalo Plaid Plates questions

Answered from the same tracked data.