buffalo plaid napkins
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,107.14avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$6.19–$24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, buffalo plaid napkins is a $9K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
buffalo plaid napkins market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #630
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 9.4%
- Avg brand age
- 39 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Iconikal39%
- DII21%
- LGHSPOM15%
- Blue Needles10%
- Hunanyume8%
- Gatherfun8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top buffalo plaid napkins search terms
- buffalo plaid napkins8K/yr
- buffalo check napkins3K/yr
- buffalo plaid napkins cloth3K/yr
Top buffalo plaid napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Iconikal 75-Count Buffalo Plaid Disposable Paper Party Napkins Dinner Size Red and Black
Iconikal$6.374.6★498 rev
DII Buffalo Check Collection Classic Farmhouse Cloth Napkin Set 20x20 Black & White 6 Piece
DII$12.594.7★3,454 rev
Iconikal 75-Count Black Gingham Disposable Paper Party Napkins White Buffalo Plaid Dinner Size
Iconikal$6.194.7★268 rev
Buffalo Check Napkins Farmhouse Dinner Napkins Black and White Cloth Napkin
LGHSPOM$13.444.5★306 rev
Blue Needles Gingham Buffalo Plaid Cloth Napkins 100% Cotton Set of 12 Dinner Table Napkins 18x18 inch Soft Reusable Washable Perfect for Spring Summer Easter & Everyday Use - Red & White
Blue Needles$24.344.8★221 rev
Newest
by launch dateBlue Needles Gingham Buffalo Plaid Cloth Napkins 100% Cotton Set of 12 Dinner Table Napkins 18x18 inch Soft Reusable Washable Perfect for Spring Summer Easter & Everyday Use - Red & White
Blue Needles$24.34221 rev
100 Pack Black Gingham Napkins - 3 Ply Disposable Buffalo Plaid Checkered Dinner Napkins Guest Napkins Paper Hand Towels for Picnic BBQ Bathroom Birthday Wedding Party Supplies
Hunanyume$16.28124 rev
Buffalo Check Napkins Farmhouse Dinner Napkins Black and White Cloth Napkin
LGHSPOM$13.44306 rev
Iconikal 75-Count Buffalo Plaid Disposable Paper Party Napkins Dinner Size Red and Black
Iconikal$6.37498 rev
Iconikal 75-Count Black Gingham Disposable Paper Party Napkins White Buffalo Plaid Dinner Size
Iconikal$6.19268 rev
Trending
90-day click momentum
Gatherfun Disposable Red and White Gingham Paper Napkins (Pack of 50)
Gatherfun$9.634.7★
Blue Needles Gingham Buffalo Plaid Cloth Napkins 100% Cotton Set of 12 Dinner Table Napkins 18x18 inch Soft Reusable Washable Perfect for Spring Summer Easter & Everyday Use - Red & White
Blue Needles$24.344.8★
Buffalo Check Napkins Farmhouse Dinner Napkins Black and White Cloth Napkin
LGHSPOM$13.444.5★
Iconikal 75-Count Black Gingham Disposable Paper Party Napkins White Buffalo Plaid Dinner Size
Iconikal$6.194.7★
100 Pack Black Gingham Napkins - 3 Ply Disposable Buffalo Plaid Checkered Dinner Napkins Guest Napkins Paper Hand Towels for Picnic BBQ Bathroom Birthday Wedding Party Supplies
Hunanyume$16.284.7★
What buyers say about buffalo plaid napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Value for $$ Good amt”
“a perfect size”
“Heavy weight with nicely finished edges”
“Heavy weight with nicely finished edges”
“smooth, gentle on the face”
“Nice cotton”
“Good weight, bright red color perfect for Fourth of July”
“Good weight”
What buyers complain about
“Ok, nothing special for the price”
“Not the correct size”
“Thin,”
“Color off”
“the weight and absorbency is not great”
Top return reasons
Common questions
- Is buffalo plaid napkins profitable to sell on Amazon United States?
- The niche generates $9K/yr across 7 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (26/100).
- How competitive is the buffalo plaid napkins niche?
- 6 brands and 13 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in buffalo plaid napkins?
- Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 2.8%.
- When does demand for buffalo plaid napkins peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the buffalo plaid napkins niche?
- Listings span $6.19–$24.34; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.