Is buffalo chips profitable to sell on Amazon United States?

The niche generates $159K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).

How competitive is the buffalo chips niche?

6 brands and 647 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in buffalo chips?

Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.

When does demand for buffalo chips peak?

Demand peaks in Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the buffalo chips niche?

Listings span $3.37–$34.02; the average listing price is $12.99 (sweet spot $15–$100). The average incumbent carries 1,834 reviews — the moat a new listing must climb.

buffalo chips

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.37–$34.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.99

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,833.77

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$159K

$159K/yr · 89K searches

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, buffalo chips is a $159K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

buffalo chips market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $195K–$260K; units × avg price
Conversion rate: 13.7%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 6.5%
Avg brand age: 66 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

647

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Snack Factory38%
Wilde Chips20%
Snyder's of Hanover14%
WILDE BRANDS13%
Dot's Homestyle Pretzels12%
Kettle Brand2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.9×

Open Trend

Top buffalo chips search terms

buffalo pretzels31K/yr +16.3%18.4% conv.
buffalo chips14K/yr +12.7%7.2% conv.
wilde buffalo protein chips8K/yr +11.3%7.3% conv.
wilde protein chips buffalo10K/yr -19.0%9.1% conv.
buffalo pretzel crisps8K/yr -36.3%15.7% conv.
buffalo chicken chips6K/yr -28.0%6.6% conv.
buffalo snacks5K/yr -13.0%5.3% conv.
pretzel crisps buffalo4K/yr +8.1%12.4% conv.
buffalo protein chips3K/yr -7.2%7.8% conv.

All search terms

Top buffalo chips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Snack Factory Buffalo Wing Pretzel Crisps Non-GMO 7.2 OZ Resealable Bag

Snack Factory$3.704.5★1,466 rev

WILDE Chips High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients Buffalo Style

Wilde Chips$34.024.6★114 rev

Wilde Snacks Chips Protein Buffalo 4 OZ

WILDE BRANDS$6.664.4★445 rev

Dots Homestyle Pretzels Buffalo Seasoned Pretzel Twist Snack 16oz Grocery Sized Bag

Dot's Homestyle Pretzels$5.904.6★572 rev

Snyders of Hanover Hot Buffalo Wing Flavored Pretzel Pieces 18 Oz

Snyder's of Hanover$5.604.6★2,752 rev

Newest

by launch date

Snack Factory Pretzel Crisps Buffalo Wing Party Size 14 Oz

Snack Factory$5.021,466 rev

3mo ago

Kettle Brand Smoky Buffalo Potato Chips 7.5 Oz Bag

Kettle Brand$3.9532 rev

5mo ago

WILDE Chips High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients Buffalo Style

Wilde Chips$34.02114 rev

1y ago

Dots Homestyle Pretzels Buffalo Seasoned Pretzel Twist Snack 16oz Grocery Sized Bag

Dot's Homestyle Pretzels$5.90572 rev

1y ago

WILDE Protein Chips Barbeque Thin and Crispy High Protein Snacks Keto Friendly Low Carb Chips Real Ingredients 1.34oz (Pack of 8)

Wilde Chips$23.88415 rev

2y ago

What buyers say about buffalo chips

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Delicious as always”

Flavor20%

“Amazing flavor”

Nutritional Content13%

“Great Protein Snack”

Crispiness6%

“Delicious and crispy”

Health Benefits-Overall4%

“Healthy and Delicious”

Value For Money3%

“Fair price”

Spiciness3%

“spicy chili which is super good”

Quality-Overall3%

“We are so grateful that there are manufacturers making quality food for people with health issues”

Freshness2%

“Always fresh”

Salt Content2%

“The regular Season Salted Dot's are lovely”

What buyers complain about

Taste-Overall25%

“AWFUL TASTE”

Flavor10%

“Did not like flavor”

Texture/Consistency-Overall6%

“Very strange taste/texture”

Spiciness5%

“All I could taste was the hot pepper”

Value For Money5%

“Waste of money”

Nutritional Content4%

“High in fats also”

Powdered/Crumbled4%

“arrived smashed into small pieces”

Salt Content3%

“The seasoning is pretty like salty though”

Moist/Dry3%

“Leaves a dry”

Ease Of Chewing/Swallowing1%

“chip gets chewy”

Top return reasons

Taste-Overall40%

Flavor12%

Ingredients-Overall5%

Value For Money5%

Stale/Rotten/Spoiled5%

Smell5%

Texture/Consistency-Overall4%

Nutritional Content3%

Contamination3%