Skip to content

Buffalo Chips

Fail

The top 5 brands take 98% of clicks, so Buffalo Chips is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$159K/yr89K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
80%top-5 click share · 6 brands · 647 sellers

Flapen Score

Buffalo Chips against its category

The dotted line is the Health & Household average. Past it, Buffalo Chips is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Chips market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Chips 89K times last year and spent an estimated $159K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
13.7%
Market size, estimated
$159Ka year
Peak month
June1.9× the quietest month
Top search term
buffalo pretzels31K searches a year

02 · Price

A sale here is worth $12.99.

Listings sell for $12.99 on average, from $3.37 to $34.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $12.99 that is $16K to $19K a year per listing.

Average price
$12.99under the $15 to $100 sweet spot
Price range
$3.37–$34.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$19K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #60 within Healthy Snacks & Beverages. It carries 1,834 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#60in Healthy Snacks & Beverages
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,834per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Buffalo Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

647

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 220%
  • Brand 314%
  • Brand 413%
  • Brand 512%
  • Brand 62%

Demand

Buffalo Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Buffalo Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buffalo pretzels31K/yr
  • buffalo chips14K/yr
  • wilde buffalo protein chips8K/yr
  • wilde protein chips buffalo10K/yr
  • buffalo pretzel crisps8K/yr
  • buffalo chicken chips6K/yr
  • buffalo snacks5K/yr
  • pretzel crisps buffalo4K/yr
  • buffalo protein chips3K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Chips

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“AWFUL TASTE”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Buffalo Chips questions

Answered from the same tracked data.