Is bubble gum toothpaste for kids profitable to sell on Amazon United States?

The niche generates $261K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (35/100).

How competitive is the bubble gum toothpaste for kids niche?

4 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bubble gum toothpaste for kids?

Top complaints mined from reviews: Color, Value For Money, Leak-Proof. The return rate is 0.4%.

When does demand for bubble gum toothpaste for kids peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the bubble gum toothpaste for kids niche?

Listings span $2.60–$11.60; the average listing price is $7.43 (sweet spot $15–$100). The average incumbent carries 6,136 reviews — the moat a new listing must climb.

bubble gum toothpaste for kids

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Okay$261K

$261K/yr · 193K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,135.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.43

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$2.60–$11.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, bubble gum toothpaste for kids is a $261K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bubble gum toothpaste for kids market data

Units sold / yr: 40K–50K; avg 6,000–8,000/product
Revenue / yr: $297K–$372K; units × avg price
Conversion rate: 18.3%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ACT79%
Crest10%
hello7%
Orajel4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -3.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top bubble gum toothpaste for kids search terms

bubble gum toothpaste28K/yr +1.5%14.6% conv.
bubblegum toothpaste17K/yr -2.5%9.8% conv.
bubblegum toothpaste for kids14K/yr +6.8%16.4% conv.
act kids toothpaste17K/yr -10.9%13.5% conv.
act toothpaste kids16K/yr -3.8%17.5% conv.
bubble gum toothpaste for kids14K/yr +6.1%13.5% conv.
kids toothpaste bubblegum10K/yr -1.7%12.2% conv.
act bubble gum toothpaste8K/yr +13.1%32.2% conv.
kids bubble gum toothpaste10K/yr -15.8%14.5% conv.
act toothpaste9K/yr -7.5%9.0% conv.

All search terms

Top bubble gum toothpaste for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ACT Kids Anticavity Fluoride Toothpaste 4.6 oz. Bubble Gum Blowout

ACT$3.184.7★14,083 rev

Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste

Crest$11.604.7★3,348 rev

Hello Unicorn Sparkle Kids Toothpaste with Fluoride Bubble Gum Toothpaste 4.2 Oz Tube (Pack of 3)

hello$11.164.8★2,501 rev

ACT Kids Anticavity Fluoride Toothpaste Prevents Cavities & Strengthens Teeth Bubble Gum Blowout 4.6 oz.(Pack of 3)

ACT$8.604.2★31 rev

Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz Tube

Orajel$2.604.7★10,716 rev

Newest

by launch date

ACT Kids Anticavity Fluoride Toothpaste Prevents Cavities & Strengthens Teeth Bubble Gum Blowout 4.6 oz.(Pack of 3)

ACT$8.6031 rev

9mo ago

Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste

Crest$11.603,348 rev

3y ago

Hello Unicorn Sparkle Kids Toothpaste with Fluoride Bubble Gum Toothpaste 4.2 Oz Tube (Pack of 3)

hello$11.162,501 rev

4y ago

ACT Kids Anticavity Fluoride Toothpaste 4.6 oz. Bubble Gum Blowout

ACT$3.1814,083 rev

9y ago

Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz Tube

Orajel$2.6010,716 rev

10y ago

What buyers say about bubble gum toothpaste for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Good price”

Oral Hygiene11%

“Clean teeth”

Tooth Brightening9%

“This toothpaste improves the whitening effect while also enhancing the texture”

Color9%

“The color is clear”

Quality-Overall7%

“quality is always consistent”

Taste-Overall7%

“Kids Approved Taste”

Flavor6%

“Good flavor”

Advertised Vs Actual Product5%

“Just as described”

Ease Of Cleaning4%

“It cleans well”

Smell3%

“Smells fresh”

What buyers complain about

Color20%

“Color changing”

Value For Money10%

“I think the price is a little be elevated”

Leak-Proof7%

“Side Seam Leaks”

Breathability5%

“I don't feel like it provides the fresh breath like a mint toothpaste would”

Smell4%

“It smells so much like actual bubble gum that Ive caught myself double-checking the label to make sure Im not accidentally frosting a cupcake with it”

Ease Of Cleaning4%

“It's a touch runny so when the kids squeeze it out oftentimes it makes quite a mess”

Oral Hygiene4%

“not a pack of 5 Toothpaste is fine”

Adhesion/Stickiness4%

“Little sticky,”

Ease Of Use4%

“closing is hard also”

Defective Material/Parts3%

“Defective”

Top return reasons

Advertised Vs Actual Product26%

Value For Money9%

Ingredients-Overall9%

Leak-Proof7%

Size-Overall7%

Flavor5%

Color4%

Defective Material/Parts4%

Taste-Overall3%

Product Condition3%

Common questions

Is bubble gum toothpaste for kids profitable to sell on Amazon United States?: The niche generates $261K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (35/100).
How competitive is the bubble gum toothpaste for kids niche?: 4 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bubble gum toothpaste for kids?: Top complaints mined from reviews: Color, Value For Money, Leak-Proof. The return rate is 0.4%.
When does demand for bubble gum toothpaste for kids peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the bubble gum toothpaste for kids niche?: Listings span $2.60–$11.60; the average listing price is $7.43 (sweet spot $15–$100). The average incumbent carries 6,136 reviews — the moat a new listing must climb.